Amazon DSP

This table gives information about all the data fields that you can import from Amazon DSP to Adriel.

 

Field UI name

Field API name

Data Type

Description

Use in Adriel

3PFees

3PFees

Float

The total CPM charges applied for using 3P data providers.

metric

3pFeeAutomotive

3pFeeAutomotive

Float

CPM charges applied for using 3P (Automotive) data provider.

metric

3pFeeAutomotiveAbsorbed

3pFeeAutomotiveAbsorbed

Float

Absorbed CPM charges applied for using 3P (Automotive) data provider.

metric

3pFeeCPM1

3pFeeCPM1

Float

CPM charges applied for using 3P (CPM1) data provider.

metric

3pFeeCPM1Absorbed

3pFeeCPM1Absorbed

Float

Absorbed CPM charges applied for using 3P (CPM1) data provider.

metric

3pFeeCPM2

3pFeeCPM2

Float

CPM charges applied for using 3P (CPM2) data provider.

metric

3pFeeCPM2Absorbed

3pFeeCPM2Absorbed

Float

Absorbed CPM charges applied for using 3P (CPM2) data provider.

metric

3pFeeCPM3

3pFeeCPM3

Float

CPM charges applied for using 3P (CPM3) data provider.

metric

3pFeeCPM3Absorbed

3pFeeCPM3Absorbed

Float

Absorbed CPM charges applied for using 3P (CPM3) data provider.

metric

3pFeeComScore

3pFeeComScore

Float

CPM charges applied for using 3P (ComScore) data provider.

metric

3pFeeComScoreAbsorbed

3pFeeComScoreAbsorbed

Float

Absorbed CPM charges applied for using 3P (ComScore) data provider.

metric

3pFeeDoubleVerify

3pFeeDoubleVerify

Float

CPM charges applied for using 3P (DoubleVerify) data provider.

metric

3pFeeDoubleVerifyAbsorbed

3pFeeDoubleVerifyAbsorbed

Float

Absorbed CPM charges applied for using 3P (DoubleVerify) data provider.

metric

3pFeeDoubleclickCampaignManager

3pFeeDoubleclickCampaignManager

Float

CPM charges applied for using 3P (DoubleclickCampaignManager) data provider.

metric

3pFeeDoubleclickCampaignManagerAbsorbed

3pFeeDoubleclickCampaignManagerAbsorbed

Float

Absorbed CPM charges applied for using 3P (DoubleclickCampaignManager) data provider.

metric

3pFeeIntegralAdScience

3pFeeIntegralAdScience

Float

CPM charges applied for using 3P (IntegralAdScience) data provider.

metric

3pFeeIntegralAdScienceAbsorbed

3pFeeIntegralAdScienceAbsorbed

Float

Absorbed CPM charges applied for using 3P (IntegralAdScience) data provider.

metric

 

BROWSER_TYPE

 

 

dimension

 

BROWSER_VERSION

 

 

dimension

 

CITY

 

 

dimension

 

COUNTRY

 

 

dimension

 

CREATIVE

 

 

dimension

CTR

CTR

Percentage

The number of click-throughs relative to the number of impressions.

metric

 

DEAL

 

 

dimension

 

DEVICE_TYPE

 

 

dimension

 

DMA

 

 

dimension

 

LINE_ITEM

 

 

dimension

 

OPERATING_SYSTEM

 

 

dimension

 

ORDER

 

 

dimension

 

POSTAL_CODE

 

 

dimension

ROAS14d

ROAS14d

Float

Ad-attributed product sales per local currency unit of ad spend. (ROAS = Product sales / Total cost)

metric

 

SITE

 

 

dimension

 

STATE_COUNTY_REGION

 

 

dimension

 

SUPPLY

 

 

dimension

accept14d

accept14d

Long

The number of Accept pixel conversions

metric

acceptCPA14d

acceptCPA14d

Long

The average cost to acquire an Accept pixel conversion. (Accept CPA = Total cost / Accept)

metric

acceptCVR14d

acceptCVR14d

Percentage

The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions)

metric

acceptClicks14d

acceptClicks14d

Long

The number of Accept pixel conversions attributed to ad click-throughs.

metric

acceptViews14d

acceptViews14d

Long

The number of Accept pixel conversions attributed to ad impressions.

metric

addToWatchlist14d

addToWatchlist14d

Long

The number of times Add to Watchlist was clicked on a featured product.

metric

addToWatchlistCPA14d

addToWatchlistCPA14d

Long

The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW)

metric

addToWatchlistCVR14d

addToWatchlistCVR14d

Percentage

The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions)

metric

addToWatchlistClicks14d

addToWatchlistClicks14d

Long

The number of Add to Watchlist clicks attributed to ad click-throughs.

metric

addToWatchlistViews14d

addToWatchlistViews14d

Long

The number of Add to Watchlist clicks attributed to ad impressions.

metric

addedToShoppingCart14d

addedToShoppingCart14d

Long

The number of Add to shopping cart pixel conversions

metric

addedToShoppingCartCPA14d

addedToShoppingCartCPA14d

Long

The average cost to acquire an Add to shopping cart pixel conversion. (ATC CPA = Total cost / ATC)

metric

addedToShoppingCartCVR14d

addedToShoppingCartCVR14d

Percentage

The number of Add to shopping cart pixel conversions relative to the number of ad impressions. (ATSC CVR = ATSC / Impressions)

metric

addedToShoppingCartClicks14d

addedToShoppingCartClicks14d

Long

The number of Add to shopping cart pixel conversions attributed to ad click-throughs.

metric

addedToShoppingCartViews14d

addedToShoppingCartViews14d

Long

The number of Add to shopping cart pixel conversions attributed to ad impressions.

metric

adverity_client_id

adverity_client_id

Long

 

dimension

adverity_client_name

adverity_client_name

String

 

dimension

advertiserCountry

advertiserCountry

String

The advertiser account country

metric

advertiserId

advertiserId

Long

The unique identifier for the advertiser.

metric

advertiserName

advertiserName

String

The customer that has an advertising relationship with Amazon.

dimension

advertiserTimezone

advertiserTimezone

String

The advertiser account timezone- e.g.- *America/New_York*

metric

agencyFee

agencyFee

Float

A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy.

metric

amazonAudienceFee

amazonAudienceFee

Float

CPM charge applied to impressions that leverage Amazon's behavioral targeting.

metric

amazonPlatformFee

amazonPlatformFee

Float

The technology fee applied to the media supply costs.

metric

amazonStandardId

amazonStandardId

String

 

dimension

application14d

application14d

Long

The number of Application pixel conversions

metric

applicationCPA14d

applicationCPA14d

Long

The average cost to acquire a Application pixel conversion. (Application CPA = Total cost / Application)

metric

applicationCVR14d

applicationCVR14d

Percentage

The number of Application pixel conversions relative to the number of ad impressions. (Application CVR = Application / Impressions)

metric

applicationClicks14d

applicationClicks14d

Long

The number of application pixel conversions attributed to ad click-throughs.

metric

applicationViews14d

applicationViews14d

Long

The number of Application pixel conversions attributed to ad impressions.

metric

asinConversionType

asinConversionType

String

 

dimension

atc14d

atc14d

Long

The number of times a promoted ASIN is added to a customer's cart.

metric

atcClicks14d

atcClicks14d

Long

The number of add to cart conversions attributed to ad click-throughs

metric

atcViews14d

atcViews14d

Long

The number of Add to Cart conversions attributed to ad impressions.

metric

atcr14d

atcr14d

Percentage

The number of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions)

metric

atl14d

atl14d

Long

The number of times a promoted ASIN is added to a customer's wish list, gift list or registry.

metric

atlClicks14d

atlClicks14d

Long

The number of Add to List conversions attributed to ad click-throughs.

metric

atlViews14d

atlViews14d

Long

The number of Add to List conversions attributed to ad impressions.

metric

atlr14d

atlr14d

Percentage

The number of Add to List conversions relative to the number of impressions. (ATLR = ATL / Impressions)

metric

bannerInteraction14d

bannerInteraction14d

Long

The number of Banner interaction pixel conversions

metric

bannerInteractionCPA14d

bannerInteractionCPA14d

Long

The average cost to acquire a Banner interaction pixel conversions. (Banner interaction CPA = Total cost / Banner interaction)

metric

bannerInteractionCVR14d

bannerInteractionCVR14d

Percentage

The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions)

metric

bannerInteractionClicks14d

bannerInteractionClicks14d

Long

The number of Banner interaction pixel conversions attributed to ad click-throughs.

metric

bannerInteractionViews14d

bannerInteractionViews14d

Long

The number of Banner interaction pixel conversions attributed to ad impressions.

metric

brandHaloAddToCart14d

brandHaloAddToCart14d

String

 

metric

brandHaloAddToCartClicks14d

brandHaloAddToCartClicks14d

String

 

metric

brandHaloAddToCartViews14d

brandHaloAddToCartViews14d

String

 

metric

brandHaloAddToList14d

brandHaloAddToList14d

String

 

metric

brandHaloAddToListClicks14d

brandHaloAddToListClicks14d

String

 

metric

brandHaloAddToListViews14d

brandHaloAddToListViews14d

String

 

metric

brandHaloDetailPage14d

brandHaloDetailPage14d

String

 

metric

brandHaloDetailPageClicks14d

brandHaloDetailPageClicks14d

String

 

metric

brandHaloDetailPageViews14d

brandHaloDetailPageViews14d

String

 

metric

brandHaloNewSubscribeAndSave14d

brandHaloNewSubscribeAndSave14d

String

 

metric

brandHaloNewSubscribeAndSaveClicks14d

brandHaloNewSubscribeAndSaveClicks14d

String

 

metric

brandHaloNewSubscribeAndSaveViews14d

brandHaloNewSubscribeAndSaveViews14d

String

 

metric

brandHaloNewToBrandPurchases14d

brandHaloNewToBrandPurchases14d

String

 

metric

brandHaloNewToBrandPurchasesClicks14d

brandHaloNewToBrandPurchasesClicks14d

String

 

metric

brandHaloNewToBrandPurchasesViews14d

brandHaloNewToBrandPurchasesViews14d

String

 

metric

brandHaloPercentOfPurchasesNewToBrand14d

brandHaloPercentOfPurchasesNewToBrand14d

String

 

metric

brandHaloProductReviewPage14d

brandHaloProductReviewPage14d

String

 

metric

brandHaloProductReviewPageClicks14d

brandHaloProductReviewPageClicks14d

String

 

metric

brandHaloProductReviewPageViews14d

brandHaloProductReviewPageViews14d

String

 

metric

brandHaloPurchases14d

brandHaloPurchases14d

String

 

metric

brandHaloPurchasesClicks14d

brandHaloPurchasesClicks14d

String

 

metric

brandHaloPurchasesViews14d

brandHaloPurchasesViews14d

String

 

metric

brandHaloTotalNewToBrandSales14d

brandHaloTotalNewToBrandSales14d

String

 

metric

brandHaloTotalNewToBrandUnitsSold14d

brandHaloTotalNewToBrandUnitsSold14d

String

 

metric

brandHaloTotalSales14d

brandHaloTotalSales14d

String

 

metric

brandHaloTotalUnitsSold14d

brandHaloTotalUnitsSold14d

String

 

metric

brandName

brandName

String

 

dimension

brandSearch14d

brandSearch14d

Long

 

metric

brandSearchCPA14d

brandSearchCPA14d

Float

 

metric

brandSearchClicks14d

brandSearchClicks14d

Long

 

metric

brandSearchRate14d

brandSearchRate14d

Percentage

 

metric

brandSearchViews14d

brandSearchViews14d

Long

 

metric

brandStoreEngagement1

brandStoreEngagement1

Long

The number of Brand store engagement 1 pixel conversions

metric

brandStoreEngagement1CPA

brandStoreEngagement1CPA

Long

The average cost to acquire a Brand store engagement 1 pixel conversions. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1)

metric

brandStoreEngagement1CVR

brandStoreEngagement1CVR

Percentage

The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions)

metric

brandStoreEngagement1Clicks

brandStoreEngagement1Clicks

Long

The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs.

metric

brandStoreEngagement1Views

brandStoreEngagement1Views

Long

The number of Brand store engagement 1 pixel conversions attributed to ad impressions.

metric

brandStoreEngagement2

brandStoreEngagement2

Long

The number of Brand store engagement 2 pixel conversions

metric

brandStoreEngagement2CPA

brandStoreEngagement2CPA

Long

The average cost to acquire a Brand store engagement 2 pixel conversions. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2)

metric

brandStoreEngagement2CVR

brandStoreEngagement2CVR

Percentage

The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions)

metric

brandStoreEngagement2Clicks

brandStoreEngagement2Clicks

Long

The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs.

metric

brandStoreEngagement2Views

brandStoreEngagement2Views

Long

The number of Brand store engagement 2 pixel conversions attributed to ad impressions.

metric

brandStoreEngagement3

brandStoreEngagement3

Long

The number of Brand store engagement 3 pixel conversions

metric

brandStoreEngagement3CPA

brandStoreEngagement3CPA

Long

The average cost to acquire a Brand store engagement 3 pixel conversions. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3)

metric

brandStoreEngagement3CVR

brandStoreEngagement3CVR

Percentage

The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions)

metric

brandStoreEngagement3Clicks

brandStoreEngagement3Clicks

Long

The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs.

metric

brandStoreEngagement3Views

brandStoreEngagement3Views

Long

The number of Brand store engagement 3 pixel conversions attributed to ad impressions.

metric

brandStoreEngagement4

brandStoreEngagement4

Long

The number of Brand store engagement 4 pixel conversions

metric

brandStoreEngagement4CPA

brandStoreEngagement4CPA

Long

The average cost to acquire a Brand store engagement 4 pixel conversions. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4)

metric

brandStoreEngagement4CVR

brandStoreEngagement4CVR

Percentage

The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions)

metric

brandStoreEngagement4Clicks

brandStoreEngagement4Clicks

Long

The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs.

metric

brandStoreEngagement4Views

brandStoreEngagement4Views

Long

The number of Brand store engagement 4 pixel conversions attributed to ad impressions.

metric

brandStoreEngagement5

brandStoreEngagement5

Long

The number of Brand store engagement 5 pixel conversions

metric

brandStoreEngagement5CPA

brandStoreEngagement5CPA

Long

The average cost to acquire a Brand store engagement 5 pixel conversions. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5)

metric

brandStoreEngagement5CVR

brandStoreEngagement5CVR

Percentage

The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions)

metric

brandStoreEngagement5Clicks

brandStoreEngagement5Clicks

Long

The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs.

metric

brandStoreEngagement5Views

brandStoreEngagement5Views

Long

The number of Brand store engagement 5 pixel conversions attributed to ad impressions.

metric

brandStoreEngagement6

brandStoreEngagement6

Long

The number of Brand store engagement 6 pixel conversions

metric

brandStoreEngagement6CPA

brandStoreEngagement6CPA

Long

The average cost to acquire a Brand store engagement 6 pixel conversions. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6)

metric

brandStoreEngagement6CVR

brandStoreEngagement6CVR

Percentage

The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions)

metric

brandStoreEngagement6Clicks

brandStoreEngagement6Clicks

Long

The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs.

metric

brandStoreEngagement6Views

brandStoreEngagement6Views

Long

The number of Brand store engagement 6 pixel conversions attributed to ad impressions.

metric

brandStoreEngagement7

brandStoreEngagement7

Long

The number of Brand store engagement 7 pixel conversions

metric

brandStoreEngagement7CPA

brandStoreEngagement7CPA

Long

The average cost to acquire a Brand store engagement 7 pixel conversions. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7)

metric

brandStoreEngagement7CVR

brandStoreEngagement7CVR

Percentage

The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions)

metric

brandStoreEngagement7Clicks

brandStoreEngagement7Clicks

Long

The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs.

metric

brandStoreEngagement7Views

brandStoreEngagement7Views

Long

The number of Brand store engagement 7 pixel conversions attributed to ad impressions.

metric

browser

browser

String

 

dimension

browserVersion

browserVersion

String

 

dimension

city

city

String

 

dimension

clickOnRedirect14d

clickOnRedirect14d

Long

The number of Click on redirect pixel conversions

metric

clickOnRedirectCPA14d

clickOnRedirectCPA14d

Long

The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect)

metric

clickOnRedirectCVR14d

clickOnRedirectCVR14d

Percentage

The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions)

metric

clickOnRedirectClicks14d

clickOnRedirectClicks14d

Long

The number of Click on redirect pixel conversions attributed to ad click-throughs.

metric

clickOnRedirectViews14d

clickOnRedirectViews14d

Long

The number of Click on redirect pixel conversions attributed to ad impressions.

metric

clickThroughs

clickThroughs

Long

A click on an ad that directs the user to a destination outside of the creative.

metric

combinedECPP

combinedECPP

Percentage

 

metric

combinedERPM

combinedERPM

Float

 

metric

combinedProductSales

combinedProductSales

Float

 

metric

combinedPurchaseRate

combinedPurchaseRate

Percentage

 

metric

combinedPurchases

combinedPurchases

Long

 

metric

combinedPurchasesClicks

combinedPurchasesClicks

Long

 

metric

combinedPurchasesViews

combinedPurchasesViews

Long

 

metric

combinedROAS

combinedROAS

Float

 

metric

combinedUnitsSold

combinedUnitsSold

Long

 

metric

country

country

String

 

dimension

creativeAdId

creativeAdId

Long

 

metric

creativeID

creativeID

Long

The unique identifier for the creative.

metric

creativeName

creativeName

String

The creative asset used to populate an ad slot.

dimension

creativeSize

creativeSize

String

The dimensions of the creative in pixels.

dimension

creativeType

creativeType

String

The type of creative (for example static image, third party, or video).

dimension

date

date

Date

The specific date the campaign ran.

dimension

deal

deal

String

 

dimension

dealID

dealID

String

 

dimension

dealType

dealType

String

 

metric

decline14d

decline14d

Long

The number of Decline pixel conversions

metric

declineCPA14d

declineCPA14d

Long

The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline)

metric

declineCVR14d

declineCVR14d

Percentage

The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions)

metric

declineClicks14d

declineClicks14d

Long

The number of Decline pixel conversions attributed to ad click-throughs.

metric

declineViews14d

declineViews14d

Long

The number of Decline pixel conversions attributed to ad impressions.

metric

designatedMarketAreaCode

designatedMarketAreaCode

String

 

dimension

designatedMarketAreaName

designatedMarketAreaName

String

 

dimension

device

device

String

 

dimension

downloadedVideoPlayRate14d

downloadedVideoPlayRate14d

Percentage

The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions)

metric

downloadedVideoPlays14d

downloadedVideoPlays14d

Long

The number of times a video was downloaded then played for the featured product.

metric

downloadedVideoPlaysClicks14d

downloadedVideoPlaysClicks14d

Long

The number of downloaded video plays attributed to ad click-throughs.

metric

downloadedVideoPlaysViews14d

downloadedVideoPlaysViews14d

Long

The number of downloaded video plays attributed to ad impressions.

metric

dpv14d

dpv14d

Long

The number of views of the advertised product's detail pages on Amazon.

metric

dpvClicks14d

dpvClicks14d

Long

The number of detail page view conversions attributed to ad click-throughs

metric

dpvViews14d

dpvViews14d

Long

The number of detail page view conversions attributed to ad impressions

metric

dpvr14d

dpvr14d

Percentage

The number of detail page view conversions relative to the number of ad impressions. (DVPR = DPV / Impressions)

metric

dropDownSelection14d

dropDownSelection14d

Long

The number of Drop down selection pixel conversions

metric

dropDownSelectionCPA14d

dropDownSelectionCPA14d

Long

The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection)

metric

dropDownSelectionCVR14d

dropDownSelectionCVR14d

Percentage

The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions)

metric

dropDownSelectionClicks14d

dropDownSelectionClicks14d

Long

The number of Drop down selection pixel conversions attributed to ad click-throughs.

metric

dropDownSelectionViews14d

dropDownSelectionViews14d

Long

The number of Drop down selection pixel conversions attributed to ad impressions.

metric

eCPAtc14d

eCPAtc14d

Float

The average cost to acquire an Add to Cart conversion. (eCPATC = Total cost / ATC)

metric

eCPAtl14d

eCPAtl14d

Float

The average cost to acquire an Add to List conversion. (eCPATL = Total cost / ATL)

metric

eCPC

eCPC

Float

The average cost paid per click-through.

metric

eCPDPV14d

eCPDPV14d

Float

The average cost to acquire a detail page view conversion. (eCPDPV = Total cost / DPV)

metric

eCPDVP14d

eCPDVP14d

Long

The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays)

metric

eCPM

eCPM

Float

The total cost per thousand impressions.

metric

eCPP14d

eCPP14d

Float

The average cost to acquire a purchase. (eCPP = Total cost / Purchases)

metric

eCPPRPV14d

eCPPRPV14d

Float

The average cost to acquire a product review page view conversion. (eCPPRPV = Total cost / PRPV)

metric

eCPPT14d

eCPPT14d

Long

The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers)

metric

eCPVS14d

eCPVS14d

Long

The average cost to acquire a video stream. (eCPVS = Total cost / Video streams)

metric

eCPnewSubscribeAndSave14d

eCPnewSubscribeAndSave14d

Long

The average cost to acquire a Subscribe & Save subscription. (eCPSnSS = Total cost / SnSS)

metric

eRPM14d

eRPM14d

Float

The average revenue generated per thousand impressions. (eRPM = Sales / (Impressions / 1000))

metric

ecpr14d

ecpr14d

Long

The average cost to acquire a rental (eCPR = Total cost / Rentals)

metric

ecpvc

ecpvc

Float

The average cost to acquire a Video complete conversion (eCPVC = Total cost / Video complete)

metric

ecpvd14d

ecpvd14d

Long

The average cost to acquire a video download (eCPVD = Total cost / Video downloads)

metric

emailInteraction14d

emailInteraction14d

Long

The number of Email interaction pixel conversions

metric

emailInteractionCPA14d

emailInteractionCPA14d

Long

The average cost to acquire an Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction)

metric

emailInteractionCVR14d

emailInteractionCVR14d

Percentage

The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions)

metric

emailInteractionClicks14d

emailInteractionClicks14d

Long

The number of Email interaction pixel conversions attributed to ad click-throughs.

metric

emailInteractionViews14d

emailInteractionViews14d

Long

The number of Email interaction pixel conversions attributed to ad impressions.

metric

emailLoad14d

emailLoad14d

Long

The number of Email load pixel conversions

metric

emailLoadCPA14d

emailLoadCPA14d

Long

The average cost to acquire an Email load pixel conversion. (Email load CPA = Total cost / Email load)

metric

emailLoadCVR14d

emailLoadCVR14d

Percentage

The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions)

metric

emailLoadClicks14d

emailLoadClicks14d

Long

The number of Email load pixel conversions attributed to ad click-throughs.

metric

emailLoadViews14d

emailLoadViews14d

Long

The number of Email load pixel conversions attributed to ad impressions.

metric

entityId

entityId

String

The entity identifier

dimension

environmentType

environmentType

String

 

dimension

featuredASIN

featuredASIN

String

 

dimension

gameInteraction14d

gameInteraction14d

Long

The number of Game interaction pixel conversions

metric

gameInteractionCPA14d

gameInteractionCPA14d

Long

The average cost to acquire a Game interaction pixel conversions. (Game interaction CPA = Total cost / Game interaction)

metric

gameInteractionCVR14d

gameInteractionCVR14d

Percentage

The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions)

metric

gameInteractionClicks14d

gameInteractionClicks14d

Long

The number of Game interaction pixel conversions attributed to ad click-throughs.

metric

gameInteractionViews14d

gameInteractionViews14d

Long

The number of Game interaction pixel conversions attributed to ad impressions.

metric

gameLoad14d

gameLoad14d

Long

The number of Game load pixel conversions

metric

gameLoadCPA14d

gameLoadCPA14d

Long

The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load)

metric

gameLoadCVR14d

gameLoadCVR14d

Percentage

The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions)

metric

gameLoadClicks14d

gameLoadClicks14d

Long

The number of Game load pixel conversions attributed to ad click-throughs.

metric

gameLoadViews14d

gameLoadViews14d

Long

The number of Game load pixel conversions attributed to ad impressions.

metric

grossClickThroughs

grossClickThroughs

Long

 

metric

grossImpressions

grossImpressions

Long

 

metric

homepageVisit14d

homepageVisit14d

Long

The number of Homepage visit pixel conversions

metric

homepageVisitCPA14d

homepageVisitCPA14d

Long

The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit)

metric

homepageVisitCVR14d

homepageVisitCVR14d

Percentage

The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions)

metric

homepageVisitClicks14d

homepageVisitClicks14d

Long

The number of Homepage visit pixel conversions attributed to ad click-throughs.

metric

homepageVisitViews14d

homepageVisitViews14d

Long

The number of Homepage visit pixel conversions attributed to ad impressions.

metric

impressions

impressions

Long

The number of times an ad was displayed.

metric

intervalEnd

intervalEnd

Date

Interval end

dimension

intervalStart

intervalStart

Date

Interval start

dimension

invalidClickThroughs

invalidClickThroughs

Long

 

metric

invalidClickThroughsRate

invalidClickThroughsRate

Percentage

 

metric

invalidImpressionRate

invalidImpressionRate

Percentage

 

metric

invalidImpressions

invalidImpressions

Long

 

metric

lineItemBudget

lineItemBudget

Float

Budget of line item

metric

lineItemEndDate

lineItemEndDate

Date

Ending date of line item

dimension

lineItemExternalId

lineItemExternalId

String

External ID of line item

dimension

lineItemId

lineItemId

Long

The unique identifier for the line item.

metric

lineItemName

lineItemName

String

Used to group creatives and apply budget, targeting, and various other settings to a campaign.

dimension

lineItemStartDate

lineItemStartDate

Date

Starting date of line item

dimension

lineitemtype

lineitemtype

String

Type of line item

metric

marketingLandingPage14d

marketingLandingPage14d

Long

The number of Marketing landing page pixel conversions

metric

marketingLandingPageCPA14d

marketingLandingPageCPA14d

Long

The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page)

metric

marketingLandingPageCVR14d

marketingLandingPageCVR14d

Percentage

The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions)

metric

marketingLandingPageClicks14d

marketingLandingPageClicks14d

Long

The number of Marketing landing page pixel conversions attributed to ad click-throughs.

metric

marketingLandingPageViews14d

marketingLandingPageViews14d

Long

The number of Marketing landing page pixel conversions attributed to ad impressions.

metric

marketplace

marketplace

String

 

dimension

mashupAddToCart14d

mashupAddToCart14d

Long

The number of Mashup Add to Cart click pixel conversions

metric

mashupAddToCartCPA14d

mashupAddToCartCPA14d

Long

The average cost to acquire a Mashup Add to Cart click pixel conversion. (Mashup Add to Cart click CPA = Total cost / Ad ATC)

metric

mashupAddToCartClickCVR14d

mashupAddToCartClickCVR14d

Percentage

The number of Mashup Add to Cart click pixel conversions relative to the number of ad impressions. (Mashup Add to Cart click CVR = Mashup Add to Cart click / Impressions)

metric

mashupAddToCartClicks14d

mashupAddToCartClicks14d

Long

The number of Mashup Add to Cart click pixel conversions attributed to ad click-throughs.

metric

mashupAddToCartViews14d

mashupAddToCartViews14d

Long

The number of Mashup Add to Cart click pixel conversions attributed to ad impressions.

metric

mashupAddToWishlist14d

mashupAddToWishlist14d

Long

The number of Mashup Add to Wishlist click conversions

metric

mashupAddToWishlistCPA14d

mashupAddToWishlistCPA14d

Long

The average cost to acquire a Mashup Add to Wishlist click conversion. (Mashup Add to Wishlist click CPA = Total cost / Mashup Add to Wishlist click)

metric

mashupAddToWishlistCVR14d

mashupAddToWishlistCVR14d

Percentage

The number of Mashup Add to Wishlist click pixel conversions relative to the number of ad impressions. (Mashup Add to Wishlist click CVR = Mashup Add to Wishlist click / Impressions)

metric

mashupAddToWishlistClicks14d

mashupAddToWishlistClicks14d

Long

The number of Mashup Add to Wishlist click pixel conversions attributed to ad click-throughs.

metric

mashupAddToWishlistViews14d

mashupAddToWishlistViews14d

Long

The number of Mashup Add to Wishlist click pixel conversions attributed to ad impressions.

metric

mashupBackupImage

mashupBackupImage

Long

The number of Mashup backup image click pixel conversions

metric

mashupBackupImageCPA

mashupBackupImageCPA

Long

The average cost to acquire a Mashup backup image click pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image)

metric

mashupBackupImageCVR

mashupBackupImageCVR

Percentage

The number of Mashup backup image click pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions)

metric

mashupBackupImageClicks

mashupBackupImageClicks

Long

The number of Mashup backup image click pixel conversions attributed to ad click-throughs.

metric

mashupBackupImageViews

mashupBackupImageViews

Long

The number of Mashup backup image click pixel conversions attributed to ad impressions.

metric

mashupClickToPage

mashupClickToPage

Long

The number of Mashup click to page pixel conversions

metric

mashupClickToPageCPA

mashupClickToPageCPA

Long

The average cost to acquire a Mashup click to page pixel conversion. (Ad click CPA = Total cost / Ad click)

metric

mashupClickToPageCVR

mashupClickToPageCVR

Percentage

The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Ad click / Impressions)

metric

mashupClickToPageClicks

mashupClickToPageClicks

Long

The number of Mashup click to page pixel conversions attributed to ad click-throughs.

metric

mashupClickToPageViews

mashupClickToPageViews

Long

The number of Mashup click to page pixel conversions attributed to ad impressions.

metric

mashupClipCouponClick14d

mashupClipCouponClick14d

Long

The number of Mashup Clip Coupon click pixel conversions

metric

mashupClipCouponClickCPA14d

mashupClipCouponClickCPA14d

Long

The average cost to acquire a Mashup Clip Coupon click pixel conversion. (Mashup CC click CPA = Total cost / Coupon)

metric

mashupClipCouponClickCVR14d

mashupClipCouponClickCVR14d

Percentage

The number of Mashup Clip Coupon click pixel conversions relative to the number of ad impressions. (Mashup CC click CVR = Coupon / Impressions)

metric

mashupClipCouponClickClicks14d

mashupClipCouponClickClicks14d

Long

The number of Mashup Clip Coupon click pixel conversions attributed to ad click-throughs.

metric

mashupClipCouponClickViews14d

mashupClipCouponClickViews14d

Long

The number of Mashup Clip Coupon click pixel conversions attributed to ad impressions.

metric

mashupShopNowClick14d

mashupShopNowClick14d

Long

The number of Mashup Shop Now click pixel conversions

metric

mashupShopNowClickCPA14d

mashupShopNowClickCPA14d

Long

The average cost to acquire a Mashup Shop Now click pixel conversion. (Mashup SN click CPA = Total cost / Mashup SN click)

metric

mashupShopNowClickCVR14d

mashupShopNowClickCVR14d

Percentage

The number of Mashup Shop Now click pixel conversions relative to the number of ad impressions. (Mashup SN click CVR = Mashup SN click / Impressions)

metric

mashupShopNowClickClicks14d

mashupShopNowClickClicks14d

Long

he number of Mashup Shop Now click pixel conversions attributed to ad click-throughs.

metric

mashupShopNowClickViews14d

mashupShopNowClickViews14d

Long

The number of Mashup Shop Now click pixel conversions attributed to ad impressions.

metric

mashupSubscribeAndSave14d

mashupSubscribeAndSave14d

Long

The number of Mashup Subscribe and Save click pixel conversions

metric

mashupSubscribeAndSaveCPA14d

mashupSubscribeAndSaveCPA14d

Long

The average cost to acquire a Mashup Subscribe and Save click pixel conversion. (Mashup SnS click CPA = Total cost / Ad SnS)

metric

mashupSubscribeAndSaveCVR14d

mashupSubscribeAndSaveCVR14d

Percentage

The number of Mashup Subscribe and Save click pixel conversions relative to the number of ad impressions. (Mashup SnS click CVR = Ad SnS / Impressions)

metric

mashupSubscribeAndSaveClick14d

mashupSubscribeAndSaveClick14d

Long

The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs.

metric

mashupSubscribeAndSaveClickViews14d

mashupSubscribeAndSaveClickViews14d

Long

The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions.

metric

measurableImpressions

measurableImpressions

Long

Number of impressions that were measured for viewability. *The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.*

metric

measurableRate

measurableRate

Percentage

Measurable impressions / total impressions. *The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.*

metric

messageSent14d

messageSent14d

Long

The number of Message sent pixel conversions

metric

messageSentCPA14d

messageSentCPA14d

Long

The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message send)

metric

messageSentCVR14d

messageSentCVR14d

Percentage

The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions)

metric

messageSentClicks14d

messageSentClicks14d

Long

The number of Message sent pixel conversions attributed to ad click-throughs.

metric

messageSentViews14d

messageSentViews14d

Long

The number of Message sent pixel conversions attributed to ad impressions.

metric

mobileAppFirstStartCVR14d

mobileAppFirstStartCVR14d

Percentage

The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions)

metric

mobileAppFirstStartClicks14d

mobileAppFirstStartClicks14d

Long

The number of Mobile app first start conversions attributed to ad click-throughs.

metric

mobileAppFirstStartViews14d

mobileAppFirstStartViews14d

Long

The number of Mobile app first start conversions attributed to ad impressions.

metric

mobileAppFirstStarts14d

mobileAppFirstStarts14d

Long

The number of times an app for the featured product was first started.

metric

mobileAppFirstStartsCPA14d

mobileAppFirstStartsCPA14d

Long

The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts)

metric

newSubscribeAndSave14d

newSubscribeAndSave14d

Long

The number of new Subscribe & Save subscriptions attributed to a view or click on an ad. This count does not include orders of the ASIN(s) from replenishment subscription orders. New subscriptions are also included in the Purchase count.

metric

newSubscribeAndSaveClicks14d

newSubscribeAndSaveClicks14d

Long

The number of Subscribe & Save subscriptions attributed to ad click-throughs.

metric

newSubscribeAndSaveRate14d

newSubscribeAndSaveRate14d

Percentage

The number of Subscribe & Save subscriptions relative to the number of impressions. (SnSSR = SnSS / Impressions)

metric

newSubscribeAndSaveViews14d

newSubscribeAndSaveViews14d

Long

The number of Subscribe & Save subscriptions attributed to ad impressions.

metric

newToBrandECPP14d

newToBrandECPP14d

Float

The average cost to acquire a new-to-brand purchase for promoted products (New-to-brand CPP = Total cost / New-to-brand purchases). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

newToBrandERPM14d

newToBrandERPM14d

Float

The average revenue generated per thousand impressions by purchasing a promoted product for the first time over a one-year lookback period. (NTB eRPM BH = NTB Sales BH / (Impressions / 1000)). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

newToBrandProductSales14d

newToBrandProductSales14d

Float

The total sales (in local currency) of promoted products purchased for the first time over a one-year lookback window by customers on Amazon. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

newToBrandPurchaseRate14d

newToBrandPurchaseRate14d

Percentage

The number of new-to-brand purchases for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

newToBrandPurchases14d

newToBrandPurchases14d

Long

The number of first-time purchases for promoted products within the brand over a one-year lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

newToBrandPurchasesClicks14d

newToBrandPurchasesClicks14d

Long

The number of new-to-brand purchases for promoted products attributed to ad click-throughs. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

newToBrandPurchasesViews14d

newToBrandPurchasesViews14d

Long

The number of new-to-brand purchases for promoted products attributed to ad impressions. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

newToBrandROAS14d

newToBrandROAS14d

Float

Ad-attributed new-to-brand purchases for promoted products per local currency unit of ad spend (New-to-brand ROAS = New-to-brand sales / Total cost). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

newToBrandUnitsSold14d

newToBrandUnitsSold14d

Long

The quantity of promoted products purchased for the first time within the brand over a one-year lookback period after delivering an ad. A campaign can have multiple units sold in a single purchase event. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

offAmazonCPA14d

offAmazonCPA14d

Long

 

metric

offAmazonCVR14d

offAmazonCVR14d

Percentage

 

metric

offAmazonClicks14d

offAmazonClicks14d

Long

 

metric

offAmazonConversions14d

offAmazonConversions14d

Long

 

metric

offAmazonECPP14d

offAmazonECPP14d

Long

 

metric

offAmazonERPM14d

offAmazonERPM14d

Float

 

metric

offAmazonProductSales14d

offAmazonProductSales14d

Float

 

metric

offAmazonPurchaseRate14d

offAmazonPurchaseRate14d

Percentage

 

metric

offAmazonPurchases14d

offAmazonPurchases14d

Long

 

metric

offAmazonPurchasesClicks14d

offAmazonPurchasesClicks14d

Long

 

metric

offAmazonPurchasesViews14d

offAmazonPurchasesViews14d

Long

 

metric

offAmazonROAS14d

offAmazonROAS14d

Float

 

metric

offAmazonUnitsSold14d

offAmazonUnitsSold14d

Long

 

metric

offAmazonViews14d

offAmazonViews14d

Long

 

metric

operatingSystem

operatingSystem

String

 

dimension

orderBudget

orderBudget

Float

Budget of the order

metric

orderCurrency

orderCurrency

String

Currency of the order

dimension

orderEndDate

orderEndDate

Date

Ending date of the order

dimension

orderExternalId

orderExternalId

String

External ID of the order

dimension

orderId

orderId

Long

The unique identifier for the order.

metric

orderName

orderName

String

Used to group line items and apply a budget and various other settings to a campaign.

dimension

orderStartDate

orderStartDate

Date

Starting date of the order

dimension

pRPV14d

pRPV14d

Long

The number of views of the advertised product's customer review pages on Amazon. This includes views on either the Read All Reviews page or individual review pages.

metric

pRPVClicks14d

pRPVClicks14d

Long

The number of Product review page view conversions attributed to ad click-throughs.

metric

pRPVViews14d

pRPVViews14d

Long

The number of product review page view conversions attributed to ad impressions.

metric

pRPVr14d

pRPVr14d

Percentage

The number of product review page views relative to the number of ad impressions. (PRPVR = PRPV / Impressions)

metric

parentASIN

parentASIN

String

 

dimension

percentOfPurchasesNewToBrand14d

percentOfPurchasesNewToBrand14d

Percentage

The percent of purchases that were first-time purchases for promoted products within the brand over a one-year lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

placementName

placementName

String

The name of the placement.

metric

placementSize

placementSize

String

Size of the placement.

metric

playTrailerRate14d

playTrailerRate14d

Percentage

The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions)

metric

playTrailers14d

playTrailers14d

Long

The number of times a video trailer was played for the featured product.

metric

playTrailersViews14d

playTrailersViews14d

Long

The number of video trailer players attributed to ad impressions.

metric

playerTrailersClicks14d

playerTrailersClicks14d

Long

The number of video trailer plays attributed to ad click-throughs.

metric

postalCode

postalCode

String

 

dimension

productCategory

productCategory

String

 

metric

productGroup

productGroup

String

 

metric

productName

productName

String

 

metric

productPurchased

productPurchased

Long

The number of Product purchased pixel conversions

metric

productPurchasedCPA

productPurchasedCPA

Long

The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased)

metric

productPurchasedCVR

productPurchasedCVR

Percentage

The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions)

metric

productPurchasedClicks

productPurchasedClicks

Long

The number of Product purchased pixel conversions attributed to ad click-throughs.

metric

productPurchasedViews

productPurchasedViews

Long

The number of Product purchased pixel conversions attributed to ad impressions.

metric

productSubcategory

productSubcategory

String

 

metric

purchaseButton14d

purchaseButton14d

Long

The number of Purchase button pixel conversions

metric

purchaseButtonCPA14d

purchaseButtonCPA14d

Long

The average cost to acquire a Purchase button pixel conversions. (Purchase button CPA = Total cost / Purchase button)

metric

purchaseButtonCVR14d

purchaseButtonCVR14d

Percentage

The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions)

metric

purchaseButtonClicks14d

purchaseButtonClicks14d

Long

The number of Purchase button pixel conversions attributed to ad click-throughs.

metric

purchaseButtonViews14d

purchaseButtonViews14d

Long

The number of Purchase button pixel conversions attributed to ad impressions.

metric

purchaseRate14d

purchaseRate14d

Percentage

The number of purchases relative to the number of impressions. (Purchase rate = Purchases / Impressions)

metric

purchases14d

purchases14d

Long

The number of times any amount of a promoted product or products are included in a purchase event. Purchase events include video rentals and new Subscribe & Save subscriptions.

metric

purchasesClicks14d

purchasesClicks14d

Long

The number of purchases attributed to ad click-throughs.

metric

purchasesViews14d

purchasesViews14d

Long

The number of purchases attributed to ad impressions.

metric

referral14d

referral14d

Long

The number of Referral pixel conversions

metric

referralCPA14d

referralCPA14d

Long

The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral)

metric

referralCVR14d

referralCVR14d

Percentage

The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions)

metric

referralClicks14d

referralClicks14d

Long

The number of Referral pixel conversions attributed to ad click-throughs.

metric

referralViews14d

referralViews14d

Long

The number of Referral pixel conversions attributed to ad impressions.

metric

region

region

String

 

dimension

registrationConfirmPage14d

registrationConfirmPage14d

Long

The number of Registration confirm page pixel conversions

metric

registrationConfirmPageCPA14d

registrationConfirmPageCPA14d

Long

The average cost to acquire a Registration confirm page pixel conversion. (registration confirm page CPA = Total cost / Registration confirm page)

metric

registrationConfirmPageCVR14d

registrationConfirmPageCVR14d

Percentage

The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions)

metric

registrationConfirmPageClicks14d

registrationConfirmPageClicks14d

Long

The number of Registration confirm page pixel conversions attributed to ad click-throughs.

metric

registrationConfirmPageViews14d

registrationConfirmPageViews14d

Long

The number of Registration confirm page pixel conversions attributed to ad impressions.

metric

registrationForm14d

registrationForm14d

Long

The number of Registration form pixel conversions

metric

registrationFormCPA14d

registrationFormCPA14d

Long

The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration confirm page)

metric

registrationFormCVR14d

registrationFormCVR14d

Percentage

The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions)

metric

registrationFormClicks14d

registrationFormClicks14d

Long

The number of Registration form pixel conversions attributed to ad click-throughs.

metric

registrationFormViews14d

registrationFormViews14d

Long

The number of Registration form pixel conversions attributed to ad impressions.

metric

rentalRate14d

rentalRate14d

Percentage

The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions)

metric

rentals14d

rentals14d

Long

The number of times a video was rented for the featured product.

metric

rentalsClicks14d

rentalsClicks14d

Long

The number of video rentals attributed to ad click-throughs.

metric

rentalsViews14d

rentalsViews14d

Long

The number of video rentals attributed to ad impressions.

metric

reportDate

reportDate

Date

 

dimension

reportGranularity

reportGranularity

String

 

dimension

sales14d

sales14d

Float

The total sales (in local currency) of promoted ASINs purchased by customers on Amazon after delivering an ad.

metric

segment

segment

String

Segment

dimension

segmentClassCode

segmentClassCode

String

Class code of segment

metric

segmentMarketplaceID

segmentMarketplaceID

String

Marketplace identifier of segment

metric

segmentSource

segmentSource

String

Source of segment

metric

segmentType

segmentType

String

Type of segment

metric

signUp14d

signUp14d

Long

 

metric

signUpButton14d

signUpButton14d

Long

The number of Sign up button pixel conversions

metric

signUpButtonCPA14d

signUpButtonCPA14d

Long

The average cost to acquire Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button)

metric

signUpButtonCVR14d

signUpButtonCVR14d

Percentage

The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions)

metric

signUpButtonClicks14d

signUpButtonClicks14d

Long

The number of Sign up button button conversions attributed to ad click-throughs.

metric

signUpButtonViews14d

signUpButtonViews14d

Long

The number of Sign up button pixel conversions attributed to ad impressions.

metric

signUpCPA14d

signUpCPA14d

Long

 

metric

signUpCVR14d

signUpCVR14d

Percentage

 

metric

signUpClicks14d

signUpClicks14d

Long

 

metric

signUpPage14d

signUpPage14d

Long

The number of Sign-up page pixel conversions

metric

signUpPageCPA14d

signUpPageCPA14d

Long

The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page)

metric

signUpPageCVR14d

signUpPageCVR14d

Percentage

The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions)

metric

signUpPageClicks14d

signUpPageClicks14d

Long

The number of Sign up page pixel conversions attributed to ad click-throughs.

metric

signUpPageViews14d

signUpPageViews14d

Long

The number of Sign up page pixel conversions attributed to ad impressions.

metric

signUpViews14d

signUpViews14d

Long

 

metric

siteName

siteName

String

The site or group of sites the campaign ran on. 'Other' includes any sites that received five or fewer impressions any day during a campaign with no clicks or conversions that day.

dimension

storeLocatorPage14d

storeLocatorPage14d

Long

The number of Store locator page pixel conversions

metric

storeLocatorPageCPA14d

storeLocatorPageCPA14d

Long

The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page)

metric

storeLocatorPageCVR14d

storeLocatorPageCVR14d

Percentage

The number of Store locator page pixel conversions relative to the number of ad impressions. (Locate Store CVR = Locate Store / Impressions)

metric

storeLocatorPageClicks14d

storeLocatorPageClicks14d

Long

The number of Store locator page pixel conversions attributed to ad click-throughs.

metric

storeLocatorPageViews14d

storeLocatorPageViews14d

Long

The number of Store locator page pixel conversions attributed to ad impressions.

metric

submitButton14d

submitButton14d

Long

The number of Submit button pixel conversions

metric

submitButtonCPA14d

submitButtonCPA14d

Long

The average cost to acquire Submit button pixel conversions. (Submit button CPA = Total cost / Submit button)

metric

submitButtonCVR14d

submitButtonCVR14d

Percentage

The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions)

metric

submitButtonClicks14d

submitButtonClicks14d

Long

The number of Submit button pixel conversions attributed to ad click-throughs.

metric

submitButtonViews14d

submitButtonViews14d

Long

The number of Submit button pixel conversions attributed to ad impressions.

metric

subscribe14d

subscribe14d

Long

 

metric

subscribeCPA14d

subscribeCPA14d

Long

 

metric

subscribeCVR14d

subscribeCVR14d

Percentage

 

metric

subscribeClicks14d

subscribeClicks14d

Long

 

metric

subscribeViews14d

subscribeViews14d

Long

 

metric

subscriptionButton14d

subscriptionButton14d

Long

The number of Subscription button pixel conversions

metric

subscriptionButtonCPA14d

subscriptionButtonCPA14d

Long

The average cost to acquire a Subscription button pixel conversion. (Subscribe CPA = Total cost / Subscribe)

metric

subscriptionButtonCVR14d

subscriptionButtonCVR14d

Percentage

The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions)

metric

subscriptionButtonClicks14d

subscriptionButtonClicks14d

Long

The number of Subscription button pixel conversions attributed to ad click-throughs.

metric

subscriptionButtonViews14d

subscriptionButtonViews14d

Long

The number of Subscription button pixel conversions attributed to ad impressions.

metric

subscriptionPage14d

subscriptionPage14d

Long

The number of Subscription page pixel conversions

metric

subscriptionPageCPA14d

subscriptionPageCPA14d

Long

The average cost to acquire a Subscription page pixel conversion. (Subscription page CPA = Total cost / Subscription page)

metric

subscriptionPageCVR14d

subscriptionPageCVR14d

Percentage

The number of Subscription page pixel conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions)

metric

subscriptionPageClicks14d

subscriptionPageClicks14d

Long

The number of Subscription page pixel conversions attributed to ad click-throughs.

metric

subscriptionPageViews14d

subscriptionPageViews14d

Long

The number of Subscription page pixel conversions attributed to ad impressions.

metric

successPage14d

successPage14d

Long

The number of Success page pixel conversions

metric

successPageCPA14d

successPageCPA14d

Long

The average cost to acquire a Success page pixel conversions. (Success page CPA = Total cost / Success page)

metric

successPageCVR14d

successPageCVR14d

Percentage

The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions)

metric

successPageClicks14d

successPageClicks14d

Long

The number of Success page pixel conversions attributed to ad click-throughs.

metric

successPageViews14d

successPageViews14d

Long

The number of Success page pixel conversions attributed to ad impressions.

metric

supplyCost

supplyCost

Float

The total amount of money spent on media supply.

metric

supplySourceId

supplySourceId

Long

 

metric

supplySourceName

supplySourceName

String

The inventory the campaign ran on, for example real-time bidding exchanges or Amazon-owned sites.

dimension

surveyFinish14d

surveyFinish14d

Long

The number of Survey finish pixel conversions

metric

surveyFinishCPA14d

surveyFinishCPA14d

Long

The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey end)

metric

surveyFinishCVR14d

surveyFinishCVR14d

Percentage

The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey end / Impressions)

metric

surveyFinishClicks14d

surveyFinishClicks14d

Long

The number of Survey finish pixel conversions attributed to ad click-throughs.

metric

surveyFinishViews14d

surveyFinishViews14d

Long

The number of Survey finish pixel conversions attributed to ad impressions.

metric

surveyStart14d

surveyStart14d

Long

The number of Survey start pixel conversions

metric

surveyStartCPA14d

surveyStartCPA14d

Long

The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start)

metric

surveyStartCVR14d

surveyStartCVR14d

Percentage

The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions)

metric

surveyStartClicks14d

surveyStartClicks14d

Long

The number of Survey start pixel conversions attributed to ad click-throughs.

metric

surveyStartViews14d

surveyStartViews14d

Long

The number of Survey start pixel conversions attributed to ad impressions.

metric

targetingMethod

targetingMethod

String

The targeting settings applied to the campaign. Examples include segments, content categories, and untargeted if no settings were applied.

metric

thankYouPage14d

thankYouPage14d

Long

The number of Thank you page pixel conversions

metric

thankYouPageCPA14d

thankYouPageCPA14d

Long

The average cost to acquire a Thank you page pixel conversions. (Thank you page CPA = Total cost / Thank you page)

metric

thankYouPageCVR14d

thankYouPageCVR14d

Percentage

The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions)

metric

thankYouPageClicks14d

thankYouPageClicks14d

Long

The number of Thank you page pixel conversions attributed to ad click-throughs.

metric

thankYouPageViews14d

thankYouPageViews14d

Long

The number of Thank you page pixel conversions attributed to ad impressions.

metric

totalAddToCart14d

totalAddToCart14d

Long

The number of times an ASIN is added to a customer's cart. This counts adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATC = ATC + ATC BH)

metric

totalAddToCartCPA14d

totalAddToCartCPA14d

Float

The average cost to acquire a Total Add to Cart conversion. This includes the cost to acquire a Total Add to Cart conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPATC = Total cost / Total ATC)

metric

totalAddToCartCVR14d

totalAddToCartCVR14d

Percentage

The number of Total Add to Cart conversions relative to the number of ad impressions. (Total ATC = Total ATC / Impressions)

metric

totalAddToCartClicks14d

totalAddToCartClicks14d

Long

The number of Total Add to Carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATC clicks = ATC clicks + ATC clicks BH)

metric

totalAddToCartViews14d

totalAddToCartViews14d

Long

The number of Total Add to Carts attributed to impressions. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATC views = ATC views + ATC views BH)

metric

totalAddToList14d

totalAddToList14d

Long

The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATL = ATL + ATL BH)

metric

totalAddToListCPA14d

totalAddToListCPA14d

Float

The average cost to acquire a Total Add to List conversion. This includes the cost to acquire a Total Add to List conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPATL = Total cost / Total ATL)

metric

totalAddToListCVR14d

totalAddToListCVR14d

Percentage

The number of Total Add to List conversions relative to the number of ad impressions. (Total ATL = Total ATL / Impressions)

metric

totalAddToListClicks14d

totalAddToListClicks14d

Long

The number of Total Add to Lists attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATL clicks = ATL clicks + ATL clicks BH)

metric

totalAddToListViews14d

totalAddToListViews14d

Long

The number of Total Add to Lists attributed to impressions. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATL views = ATL views + ATL views BH)

metric

totalCost

totalCost

Float

The total amount of money spent on running the campaign not including 3P fees paid by the agency.

metric

totalDetaiPageViewCPA14d

totalDetaiPageViewCPA14d

Float

The average cost to acquire a Total detail page view conversion. This includes the cost to acquire a Detail page view conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPDPV = Total cost / Total DPV)

metric

totalDetailPageClicks14d

totalDetailPageClicks14d

Long

The number of Total detail page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order. (Total DPV clicks = DPV clicks + DPV clicks BH)

metric

totalDetailPageViewViews14d

totalDetailPageViewViews14d

Long

The number of Total detail page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order. (Total DPV views = DPV views + DPV views BH)

metric

totalDetailPageViews14d

totalDetailPageViews14d

Long

The number of ad-attributed detail page views on Amazon. This includes views for promoted products as well as products from the same brands as the products tracked in the order. (Total DPV = DPV + DPV BH)

metric

totalDetailPageViewsCVR14d

totalDetailPageViewsCVR14d

Percentage

The number of Total detail page view conversions relative to the number of ad impressions. (Total DPVR = Total DPV / Impressions)

metric

totalECPP14d

totalECPP14d

Float

The average cost to acquire a Total purchase conversion. This includes the cost to acquire a Total purchase for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPP = Total cost / Total purchases)

metric

totalECPPRPV14d

totalECPPRPV14d

Float

The average cost to acquire a Total product review page view conversion. This includes the cost to acquire a product review page view conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPPRPV = Total cost / Total PRPV)

metric

totalERPM14d

totalERPM14d

Float

The average revenue generated per thousand impressions. This includes revenue for promoted products tracked in orders and products from the same brands as the products tracked in orders. (Total eRPM = Total sales / (Impressions / 1000))

metric

totalFee

totalFee

Float

The total CPM charges applied.

metric

totalNewToBrandECPP14d

totalNewToBrandECPP14d

Float

The average cost to acquire a new-to-brand purchase for both promoted and brand halo products (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

totalNewToBrandERPM14d

totalNewToBrandERPM14d

Float

The average revenue generated per thousand impressions by purchasing a promoted or brand halo product for the first time over a one-year lookback period. (Total NTB eRPM = NTB Sales / (Impressions / 1000)). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

totalNewToBrandProductSales14d

totalNewToBrandProductSales14d

Float

The total sales (in local currency) of promoted and brand halo products purchased for the first time over a one-year lookback window by customers on Amazon. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

totalNewToBrandPurchaseRate14d

totalNewToBrandPurchaseRate14d

Percentage

The number of new-to-brand purchases for both promoted and brand halo products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

totalNewToBrandPurchases14d

totalNewToBrandPurchases14d

Long

The number of first-time purchases for promoted or brand halo products within the brand over a one-year lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

totalNewToBrandPurchasesClicks14d

totalNewToBrandPurchasesClicks14d

Long

The number of new-to-brand purchases for promoted and brand halo products attributed to ad click-throughs. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

totalNewToBrandPurchasesViews14d

totalNewToBrandPurchasesViews14d

Long

The number of new-to-brand purchases for promoted and brand halo products attributed to ad impressions. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

totalNewToBrandROAS14d

totalNewToBrandROAS14d

Float

Ad-attributed new-to-brand purchases per local currency unit of ad spend (Total new-to-brand ROAS = Total new-to-brand sales / Total cost). This includes purchases for both promoted and brand halo products. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

totalNewToBrandUnitsSold14d

totalNewToBrandUnitsSold14d

Long

The quantity of promoted and brand halo products purchased for the first time within the brand over a one-year lookback period after delivering an ad. A campaign can have multiple units sold in a single purchase event. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

totalPRPV14d

totalPRPV14d

Long

The number of ad-attributed product review page views on Amazon. This includes views on either the Read All Reviews page or individual review pages. This counts views for promoted products as well as products from the same brands as the products tracked in the order. (Total PRPV = PRPV + PRPV BH)

metric

totalPRPVClicks14d

totalPRPVClicks14d

Long

The number of Total product review page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order. (Total PRPV clicks = PRPV clicks + PRPV clicks BH)

metric

totalPRPVViews14d

totalPRPVViews14d

Long

The number of Total product review page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order. (Total PRPV views = PRPV views + PRPV views BH)

metric

totalPRPVr14d

totalPRPVr14d

Percentage

The number of Total product review page view conversions relative to the number of ad impressions. (Total PRPVR = Total PRPV / Impressions)

metric

totalPercentOfPurchasesNewToBrand14d

totalPercentOfPurchasesNewToBrand14d

Percentage

The percent of purchases that were first-time purchases for promoted and brand halo products within the brand over a one-year lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.*

metric

totalPixel14d

totalPixel14d

Long

The total number of pixel conversions.

metric

totalPixelCPA14d

totalPixelCPA14d

Float

The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel)

metric

totalPixelCVR14d

totalPixelCVR14d

Percentage

The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions)

metric

totalPixelClicks14d

totalPixelClicks14d

Long

The total number of pixel conversions with any event type attributed to ad click-throughs.

metric

totalPixelViews14d

totalPixelViews14d

Long

The number of pixel conversions attributed to ad impressions.

metric

totalPurchaseRate14d

totalPurchaseRate14d

Percentage

The number of Total purchase conversions relative to the number of ad impressions. (Total purchase rate = Total purchases / Impressions)

metric

totalPurchases14d

totalPurchases14d

Long

The number of times any number of products are included in a single purchase event. Purchase events include Subscribe & Save subscriptions and video rentals. This counts purchases for promoted products as well as products from the same brands as the products tracked in the order. (Total purchases = Purchases + Purchases BH)

metric

totalPurchasesClicks14d

totalPurchasesClicks14d

Long

The number of Total purchases attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order. (Total purchases clicks = Purchases clicks + Purchases clicks BH)

metric

totalPurchasesViews14d

totalPurchasesViews14d

Long

The number of Total purchases attributed to impressions. This includes purchases for promoted products as well as products from the same brands as the products tracked in the order. (Total purchases views = Purchases views + Purchases views BH)

metric

totalROAS14d

totalROAS14d

Float

Ad-attributed product sales per local currency unit of ad spend. Includes both sales of promoted products tracked in orders and products from the same brands as the products tracked (Total ROAS = Total Sales / Total cost)

metric

totalSales14d

totalSales14d

Float

The total sales (in local currency) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad.

metric

totalSubscribeAndSaveSubscriptionCPA14d

totalSubscribeAndSaveSubscriptionCPA14d

Long

The average cost to acquire a Total Subscribe & Save subscriptions conversion. This includes the cost to acquire a Total Subscribe & Save subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPSnSS = Total cost / Total SnSS)

metric

totalSubscribeAndSaveSubscriptionCVR14d

totalSubscribeAndSaveSubscriptionCVR14d

Percentage

The number of Total Subscribe & Save subscriptions conversions relative to the number of ad impressions. This includes Total Subscribe & Save subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total SnSS rate = Total SnSS / Impressions)

metric

totalSubscribeAndSaveSubscriptionClicks14d

totalSubscribeAndSaveSubscriptionClicks14d

Long

The number of Total Subscribe & Save subscriptions attributed to ad click-throughs. This includes subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total SnSS clicks = SnSS clicks + SnSS clicks BH)

metric

totalSubscribeAndSaveSubscriptionViews14d

totalSubscribeAndSaveSubscriptionViews14d

Long

The number of Total Subscribe & Save subscriptions attributed to impressions. This includes subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total SnSS views = SnSS views + SnSS views BH)

metric

totalSubscribeAndSaveSubscriptions14d

totalSubscribeAndSaveSubscriptions14d

Long

The number of Subscribe & Save subscriptions for products featured in an order and other products from the same brands as the products featured, attributed to a view or click on an ad. This count does not include further purchases of the ASIN(s) during replenishing subscriptions. (Total SnSS = SnSS + SnSS BH)

metric

totalUnitsSold14d

totalUnitsSold14d

Long

The total quantity of promoted products and products from the same brand as promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event.

metric

unitsSold14d

unitsSold14d

Long

The total quantity of promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event.

metric

videoComplete

videoComplete

Long

The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed.

metric

videoCompleted

videoCompleted

Long

The number of Video completed pixel conversions

metric

videoCompletedCPA

videoCompletedCPA

Long

The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed)

metric

videoCompletedCVR

videoCompletedCVR

Percentage

The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video end / Impressions)

metric

videoCompletedViews

videoCompletedViews

Long

The number of Video completed pixel conversions attributed to ad impressions.

metric

videoCompletionRate

videoCompletionRate

Percentage

The number of video completions relative to the number of video starts. (Video completion rate = Video complete / Video start)

metric

videoDownloadRate14d

videoDownloadRate14d

Percentage

The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions)

metric

videoDownloads14d

videoDownloads14d

Long

The number of times a video was downloaded for the featured product.

metric

videoDownloadsClicks14d

videoDownloadsClicks14d

Long

The number of video downloads attributed to ad click-throughs.

metric

videoDownloadsViews14d

videoDownloadsViews14d

Long

The number of video downloads attributed to ad impressions.

metric

videoEndClicks

videoEndClicks

Long

The number of Video completed pixel conversions attributed to ad click-throughs.

metric

videoFirstQuartile

videoFirstQuartile

Long

The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed.

metric

videoMidpoint

videoMidpoint

Long

The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed.

metric

videoMute

videoMute

Long

The number of times a user muted the video ad.

metric

videoPause

videoPause

Long

The number of times a user paused the video ad.

metric

videoResume

videoResume

Long

The number of times a user unpaused the video ad.

metric

videoStart

videoStart

Long

The number of times a video ad was started.

metric

videoStarted

videoStarted

Long

The number of Video started pixel conversions

metric

videoStartedCPA

videoStartedCPA

Long

The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started)

metric

videoStartedCVR

videoStartedCVR

Percentage

The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions)

metric

videoStartedClicks

videoStartedClicks

Long

The number of Video started pixel conversions attributed to ad click-throughs.

metric

videoStartedViews

videoStartedViews

Long

The number of Video started pixel conversions attributed to ad impressions.

metric

videoStreams14d

videoStreams14d

Long

The number of times a video was streamed (played without downloading).

metric

videoStreamsClicks14d

videoStreamsClicks14d

Long

The number of video streams attributed to ad click-throughs.

metric

videoStreamsRate14d

videoStreamsRate14d

Percentage

The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions)

metric

videoStreamsViews14d

videoStreamsViews14d

Long

The number of video streams attributed to ad impressions.

metric

videoThirdQuartile

videoThirdQuartile

Long

The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed.

metric

videoUnmute

videoUnmute

Long

The number of times a user unmuted the video ad.

metric

viewabilityRate

viewabilityRate

Percentage

Viewable impressions / measurable impressions. *The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.*

metric

viewableImpressions

viewableImpressions

Long

Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. *Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.*

metric

widgetInteraction14d

widgetInteraction14d

Long

The number of Widget interaction pixel conversions

metric

widgetInteractionCPA14d

widgetInteractionCPA14d

Long

The average cost to acquire a Widget interaction pixel conversions. (Widget interaction CPA = Total cost / Widget interaction)

metric

widgetInteractionCVR14d

widgetInteractionCVR14d

Percentage

The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions)

metric

widgetInteractionClicks14d

widgetInteractionClicks14d

Long

The number of Widget interaction pixel conversions attributed to ad click-throughs.

metric

widgetInteractionViews14d

widgetInteractionViews14d

Long

The number of Widget interaction pixel conversions attributed to ad impressions.

metric

widgetLoad14d

widgetLoad14d

Long

The number of Widget load pixel conversions

metric

widgetLoadCPA14d

widgetLoadCPA14d

Long

The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load)

metric

widgetLoadCVR14d

widgetLoadCVR14d

Percentage

The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions)

metric

widgetLoadClicks14d

widgetLoadClicks14d

Long

The number of Widget load pixel conversions attributed to ad click-throughs.

metric

widgetLoadViews14d

widgetLoadViews14d

Long

The number of Widget load pixel conversions attributed to ad impressions.

metric

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