This table gives information about all the data fields that you can import from Amazon DSP to Adriel.
Field UI name 
Field API name 
Data Type 
Description 
Use in Adriel 

3PFees 
3PFees 
Float 
The total CPM charges applied for using 3P data providers. 
metric 
3pFeeAutomotive 
3pFeeAutomotive 
Float 
CPM charges applied for using 3P (Automotive) data provider. 
metric 
3pFeeAutomotiveAbsorbed 
3pFeeAutomotiveAbsorbed 
Float 
Absorbed CPM charges applied for using 3P (Automotive) data provider. 
metric 
3pFeeCPM1 
3pFeeCPM1 
Float 
CPM charges applied for using 3P (CPM1) data provider. 
metric 
3pFeeCPM1Absorbed 
3pFeeCPM1Absorbed 
Float 
Absorbed CPM charges applied for using 3P (CPM1) data provider. 
metric 
3pFeeCPM2 
3pFeeCPM2 
Float 
CPM charges applied for using 3P (CPM2) data provider. 
metric 
3pFeeCPM2Absorbed 
3pFeeCPM2Absorbed 
Float 
Absorbed CPM charges applied for using 3P (CPM2) data provider. 
metric 
3pFeeCPM3 
3pFeeCPM3 
Float 
CPM charges applied for using 3P (CPM3) data provider. 
metric 
3pFeeCPM3Absorbed 
3pFeeCPM3Absorbed 
Float 
Absorbed CPM charges applied for using 3P (CPM3) data provider. 
metric 
3pFeeComScore 
3pFeeComScore 
Float 
CPM charges applied for using 3P (ComScore) data provider. 
metric 
3pFeeComScoreAbsorbed 
3pFeeComScoreAbsorbed 
Float 
Absorbed CPM charges applied for using 3P (ComScore) data provider. 
metric 
3pFeeDoubleVerify 
3pFeeDoubleVerify 
Float 
CPM charges applied for using 3P (DoubleVerify) data provider. 
metric 
3pFeeDoubleVerifyAbsorbed 
3pFeeDoubleVerifyAbsorbed 
Float 
Absorbed CPM charges applied for using 3P (DoubleVerify) data provider. 
metric 
3pFeeDoubleclickCampaignManager 
3pFeeDoubleclickCampaignManager 
Float 
CPM charges applied for using 3P (DoubleclickCampaignManager) data provider. 
metric 
3pFeeDoubleclickCampaignManagerAbsorbed 
3pFeeDoubleclickCampaignManagerAbsorbed 
Float 
Absorbed CPM charges applied for using 3P (DoubleclickCampaignManager) data provider. 
metric 
3pFeeIntegralAdScience 
3pFeeIntegralAdScience 
Float 
CPM charges applied for using 3P (IntegralAdScience) data provider. 
metric 
3pFeeIntegralAdScienceAbsorbed 
3pFeeIntegralAdScienceAbsorbed 
Float 
Absorbed CPM charges applied for using 3P (IntegralAdScience) data provider. 
metric 

BROWSER_TYPE 


dimension 

BROWSER_VERSION 


dimension 

CITY 


dimension 

COUNTRY 


dimension 

CREATIVE 


dimension 
CTR 
CTR 
Percentage 
The number of clickthroughs relative to the number of impressions. 
metric 

DEAL 


dimension 

DEVICE_TYPE 


dimension 

DMA 


dimension 

LINE_ITEM 


dimension 

OPERATING_SYSTEM 


dimension 

ORDER 


dimension 

POSTAL_CODE 


dimension 
ROAS14d 
ROAS14d 
Float 
Adattributed product sales per local currency unit of ad spend. (ROAS = Product sales / Total cost) 
metric 

SITE 


dimension 

STATE_COUNTY_REGION 


dimension 

SUPPLY 


dimension 
accept14d 
accept14d 
Long 
The number of Accept pixel conversions 
metric 
acceptCPA14d 
acceptCPA14d 
Long 
The average cost to acquire an Accept pixel conversion. (Accept CPA = Total cost / Accept) 
metric 
acceptCVR14d 
acceptCVR14d 
Percentage 
The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions) 
metric 
acceptClicks14d 
acceptClicks14d 
Long 
The number of Accept pixel conversions attributed to ad clickthroughs. 
metric 
acceptViews14d 
acceptViews14d 
Long 
The number of Accept pixel conversions attributed to ad impressions. 
metric 
addToWatchlist14d 
addToWatchlist14d 
Long 
The number of times Add to Watchlist was clicked on a featured product. 
metric 
addToWatchlistCPA14d 
addToWatchlistCPA14d 
Long 
The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) 
metric 
addToWatchlistCVR14d 
addToWatchlistCVR14d 
Percentage 
The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) 
metric 
addToWatchlistClicks14d 
addToWatchlistClicks14d 
Long 
The number of Add to Watchlist clicks attributed to ad clickthroughs. 
metric 
addToWatchlistViews14d 
addToWatchlistViews14d 
Long 
The number of Add to Watchlist clicks attributed to ad impressions. 
metric 
addedToShoppingCart14d 
addedToShoppingCart14d 
Long 
The number of Add to shopping cart pixel conversions 
metric 
addedToShoppingCartCPA14d 
addedToShoppingCartCPA14d 
Long 
The average cost to acquire an Add to shopping cart pixel conversion. (ATC CPA = Total cost / ATC) 
metric 
addedToShoppingCartCVR14d 
addedToShoppingCartCVR14d 
Percentage 
The number of Add to shopping cart pixel conversions relative to the number of ad impressions. (ATSC CVR = ATSC / Impressions) 
metric 
addedToShoppingCartClicks14d 
addedToShoppingCartClicks14d 
Long 
The number of Add to shopping cart pixel conversions attributed to ad clickthroughs. 
metric 
addedToShoppingCartViews14d 
addedToShoppingCartViews14d 
Long 
The number of Add to shopping cart pixel conversions attributed to ad impressions. 
metric 
adverity_client_id 
adverity_client_id 
Long 

dimension 
adverity_client_name 
adverity_client_name 
String 

dimension 
advertiserCountry 
advertiserCountry 
String 
The advertiser account country 
metric 
advertiserId 
advertiserId 
Long 
The unique identifier for the advertiser. 
metric 
advertiserName 
advertiserName 
String 
The customer that has an advertising relationship with Amazon. 
dimension 
advertiserTimezone 
advertiserTimezone 
String 
The advertiser account timezone e.g. *America/New_York* 
metric 
agencyFee 
agencyFee 
Float 
A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy. 
metric 
amazonAudienceFee 
amazonAudienceFee 
Float 
CPM charge applied to impressions that leverage Amazon's behavioral targeting. 
metric 
amazonPlatformFee 
amazonPlatformFee 
Float 
The technology fee applied to the media supply costs. 
metric 
amazonStandardId 
amazonStandardId 
String 

dimension 
application14d 
application14d 
Long 
The number of Application pixel conversions 
metric 
applicationCPA14d 
applicationCPA14d 
Long 
The average cost to acquire a Application pixel conversion. (Application CPA = Total cost / Application) 
metric 
applicationCVR14d 
applicationCVR14d 
Percentage 
The number of Application pixel conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) 
metric 
applicationClicks14d 
applicationClicks14d 
Long 
The number of application pixel conversions attributed to ad clickthroughs. 
metric 
applicationViews14d 
applicationViews14d 
Long 
The number of Application pixel conversions attributed to ad impressions. 
metric 
asinConversionType 
asinConversionType 
String 

dimension 
atc14d 
atc14d 
Long 
The number of times a promoted ASIN is added to a customer's cart. 
metric 
atcClicks14d 
atcClicks14d 
Long 
The number of add to cart conversions attributed to ad clickthroughs 
metric 
atcViews14d 
atcViews14d 
Long 
The number of Add to Cart conversions attributed to ad impressions. 
metric 
atcr14d 
atcr14d 
Percentage 
The number of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) 
metric 
atl14d 
atl14d 
Long 
The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. 
metric 
atlClicks14d 
atlClicks14d 
Long 
The number of Add to List conversions attributed to ad clickthroughs. 
metric 
atlViews14d 
atlViews14d 
Long 
The number of Add to List conversions attributed to ad impressions. 
metric 
atlr14d 
atlr14d 
Percentage 
The number of Add to List conversions relative to the number of impressions. (ATLR = ATL / Impressions) 
metric 
bannerInteraction14d 
bannerInteraction14d 
Long 
The number of Banner interaction pixel conversions 
metric 
bannerInteractionCPA14d 
bannerInteractionCPA14d 
Long 
The average cost to acquire a Banner interaction pixel conversions. (Banner interaction CPA = Total cost / Banner interaction) 
metric 
bannerInteractionCVR14d 
bannerInteractionCVR14d 
Percentage 
The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions) 
metric 
bannerInteractionClicks14d 
bannerInteractionClicks14d 
Long 
The number of Banner interaction pixel conversions attributed to ad clickthroughs. 
metric 
bannerInteractionViews14d 
bannerInteractionViews14d 
Long 
The number of Banner interaction pixel conversions attributed to ad impressions. 
metric 
brandHaloAddToCart14d 
brandHaloAddToCart14d 
String 

metric 
brandHaloAddToCartClicks14d 
brandHaloAddToCartClicks14d 
String 

metric 
brandHaloAddToCartViews14d 
brandHaloAddToCartViews14d 
String 

metric 
brandHaloAddToList14d 
brandHaloAddToList14d 
String 

metric 
brandHaloAddToListClicks14d 
brandHaloAddToListClicks14d 
String 

metric 
brandHaloAddToListViews14d 
brandHaloAddToListViews14d 
String 

metric 
brandHaloDetailPage14d 
brandHaloDetailPage14d 
String 

metric 
brandHaloDetailPageClicks14d 
brandHaloDetailPageClicks14d 
String 

metric 
brandHaloDetailPageViews14d 
brandHaloDetailPageViews14d 
String 

metric 
brandHaloNewSubscribeAndSave14d 
brandHaloNewSubscribeAndSave14d 
String 

metric 
brandHaloNewSubscribeAndSaveClicks14d 
brandHaloNewSubscribeAndSaveClicks14d 
String 

metric 
brandHaloNewSubscribeAndSaveViews14d 
brandHaloNewSubscribeAndSaveViews14d 
String 

metric 
brandHaloNewToBrandPurchases14d 
brandHaloNewToBrandPurchases14d 
String 

metric 
brandHaloNewToBrandPurchasesClicks14d 
brandHaloNewToBrandPurchasesClicks14d 
String 

metric 
brandHaloNewToBrandPurchasesViews14d 
brandHaloNewToBrandPurchasesViews14d 
String 

metric 
brandHaloPercentOfPurchasesNewToBrand14d 
brandHaloPercentOfPurchasesNewToBrand14d 
String 

metric 
brandHaloProductReviewPage14d 
brandHaloProductReviewPage14d 
String 

metric 
brandHaloProductReviewPageClicks14d 
brandHaloProductReviewPageClicks14d 
String 

metric 
brandHaloProductReviewPageViews14d 
brandHaloProductReviewPageViews14d 
String 

metric 
brandHaloPurchases14d 
brandHaloPurchases14d 
String 

metric 
brandHaloPurchasesClicks14d 
brandHaloPurchasesClicks14d 
String 

metric 
brandHaloPurchasesViews14d 
brandHaloPurchasesViews14d 
String 

metric 
brandHaloTotalNewToBrandSales14d 
brandHaloTotalNewToBrandSales14d 
String 

metric 
brandHaloTotalNewToBrandUnitsSold14d 
brandHaloTotalNewToBrandUnitsSold14d 
String 

metric 
brandHaloTotalSales14d 
brandHaloTotalSales14d 
String 

metric 
brandHaloTotalUnitsSold14d 
brandHaloTotalUnitsSold14d 
String 

metric 
brandName 
brandName 
String 

dimension 
brandSearch14d 
brandSearch14d 
Long 

metric 
brandSearchCPA14d 
brandSearchCPA14d 
Float 

metric 
brandSearchClicks14d 
brandSearchClicks14d 
Long 

metric 
brandSearchRate14d 
brandSearchRate14d 
Percentage 

metric 
brandSearchViews14d 
brandSearchViews14d 
Long 

metric 
brandStoreEngagement1 
brandStoreEngagement1 
Long 
The number of Brand store engagement 1 pixel conversions 
metric 
brandStoreEngagement1CPA 
brandStoreEngagement1CPA 
Long 
The average cost to acquire a Brand store engagement 1 pixel conversions. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1) 
metric 
brandStoreEngagement1CVR 
brandStoreEngagement1CVR 
Percentage 
The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions) 
metric 
brandStoreEngagement1Clicks 
brandStoreEngagement1Clicks 
Long 
The number of Brand store engagement 1 pixel conversions attributed to ad clickthroughs. 
metric 
brandStoreEngagement1Views 
brandStoreEngagement1Views 
Long 
The number of Brand store engagement 1 pixel conversions attributed to ad impressions. 
metric 
brandStoreEngagement2 
brandStoreEngagement2 
Long 
The number of Brand store engagement 2 pixel conversions 
metric 
brandStoreEngagement2CPA 
brandStoreEngagement2CPA 
Long 
The average cost to acquire a Brand store engagement 2 pixel conversions. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2) 
metric 
brandStoreEngagement2CVR 
brandStoreEngagement2CVR 
Percentage 
The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions) 
metric 
brandStoreEngagement2Clicks 
brandStoreEngagement2Clicks 
Long 
The number of Brand store engagement 2 pixel conversions attributed to ad clickthroughs. 
metric 
brandStoreEngagement2Views 
brandStoreEngagement2Views 
Long 
The number of Brand store engagement 2 pixel conversions attributed to ad impressions. 
metric 
brandStoreEngagement3 
brandStoreEngagement3 
Long 
The number of Brand store engagement 3 pixel conversions 
metric 
brandStoreEngagement3CPA 
brandStoreEngagement3CPA 
Long 
The average cost to acquire a Brand store engagement 3 pixel conversions. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3) 
metric 
brandStoreEngagement3CVR 
brandStoreEngagement3CVR 
Percentage 
The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions) 
metric 
brandStoreEngagement3Clicks 
brandStoreEngagement3Clicks 
Long 
The number of Brand store engagement 3 pixel conversions attributed to ad clickthroughs. 
metric 
brandStoreEngagement3Views 
brandStoreEngagement3Views 
Long 
The number of Brand store engagement 3 pixel conversions attributed to ad impressions. 
metric 
brandStoreEngagement4 
brandStoreEngagement4 
Long 
The number of Brand store engagement 4 pixel conversions 
metric 
brandStoreEngagement4CPA 
brandStoreEngagement4CPA 
Long 
The average cost to acquire a Brand store engagement 4 pixel conversions. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4) 
metric 
brandStoreEngagement4CVR 
brandStoreEngagement4CVR 
Percentage 
The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions) 
metric 
brandStoreEngagement4Clicks 
brandStoreEngagement4Clicks 
Long 
The number of Brand store engagement 4 pixel conversions attributed to ad clickthroughs. 
metric 
brandStoreEngagement4Views 
brandStoreEngagement4Views 
Long 
The number of Brand store engagement 4 pixel conversions attributed to ad impressions. 
metric 
brandStoreEngagement5 
brandStoreEngagement5 
Long 
The number of Brand store engagement 5 pixel conversions 
metric 
brandStoreEngagement5CPA 
brandStoreEngagement5CPA 
Long 
The average cost to acquire a Brand store engagement 5 pixel conversions. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5) 
metric 
brandStoreEngagement5CVR 
brandStoreEngagement5CVR 
Percentage 
The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions) 
metric 
brandStoreEngagement5Clicks 
brandStoreEngagement5Clicks 
Long 
The number of Brand store engagement 5 pixel conversions attributed to ad clickthroughs. 
metric 
brandStoreEngagement5Views 
brandStoreEngagement5Views 
Long 
The number of Brand store engagement 5 pixel conversions attributed to ad impressions. 
metric 
brandStoreEngagement6 
brandStoreEngagement6 
Long 
The number of Brand store engagement 6 pixel conversions 
metric 
brandStoreEngagement6CPA 
brandStoreEngagement6CPA 
Long 
The average cost to acquire a Brand store engagement 6 pixel conversions. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6) 
metric 
brandStoreEngagement6CVR 
brandStoreEngagement6CVR 
Percentage 
The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions) 
metric 
brandStoreEngagement6Clicks 
brandStoreEngagement6Clicks 
Long 
The number of Brand store engagement 6 pixel conversions attributed to ad clickthroughs. 
metric 
brandStoreEngagement6Views 
brandStoreEngagement6Views 
Long 
The number of Brand store engagement 6 pixel conversions attributed to ad impressions. 
metric 
brandStoreEngagement7 
brandStoreEngagement7 
Long 
The number of Brand store engagement 7 pixel conversions 
metric 
brandStoreEngagement7CPA 
brandStoreEngagement7CPA 
Long 
The average cost to acquire a Brand store engagement 7 pixel conversions. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7) 
metric 
brandStoreEngagement7CVR 
brandStoreEngagement7CVR 
Percentage 
The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions) 
metric 
brandStoreEngagement7Clicks 
brandStoreEngagement7Clicks 
Long 
The number of Brand store engagement 7 pixel conversions attributed to ad clickthroughs. 
metric 
brandStoreEngagement7Views 
brandStoreEngagement7Views 
Long 
The number of Brand store engagement 7 pixel conversions attributed to ad impressions. 
metric 
browser 
browser 
String 

dimension 
browserVersion 
browserVersion 
String 

dimension 
city 
city 
String 

dimension 
clickOnRedirect14d 
clickOnRedirect14d 
Long 
The number of Click on redirect pixel conversions 
metric 
clickOnRedirectCPA14d 
clickOnRedirectCPA14d 
Long 
The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect) 
metric 
clickOnRedirectCVR14d 
clickOnRedirectCVR14d 
Percentage 
The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions) 
metric 
clickOnRedirectClicks14d 
clickOnRedirectClicks14d 
Long 
The number of Click on redirect pixel conversions attributed to ad clickthroughs. 
metric 
clickOnRedirectViews14d 
clickOnRedirectViews14d 
Long 
The number of Click on redirect pixel conversions attributed to ad impressions. 
metric 
clickThroughs 
clickThroughs 
Long 
A click on an ad that directs the user to a destination outside of the creative. 
metric 
combinedECPP 
combinedECPP 
Percentage 

metric 
combinedERPM 
combinedERPM 
Float 

metric 
combinedProductSales 
combinedProductSales 
Float 

metric 
combinedPurchaseRate 
combinedPurchaseRate 
Percentage 

metric 
combinedPurchases 
combinedPurchases 
Long 

metric 
combinedPurchasesClicks 
combinedPurchasesClicks 
Long 

metric 
combinedPurchasesViews 
combinedPurchasesViews 
Long 

metric 
combinedROAS 
combinedROAS 
Float 

metric 
combinedUnitsSold 
combinedUnitsSold 
Long 

metric 
country 
country 
String 

dimension 
creativeAdId 
creativeAdId 
Long 

metric 
creativeID 
creativeID 
Long 
The unique identifier for the creative. 
metric 
creativeName 
creativeName 
String 
The creative asset used to populate an ad slot. 
dimension 
creativeSize 
creativeSize 
String 
The dimensions of the creative in pixels. 
dimension 
creativeType 
creativeType 
String 
The type of creative (for example static image, third party, or video). 
dimension 
date 
date 
Date 
The specific date the campaign ran. 
dimension 
deal 
deal 
String 

dimension 
dealID 
dealID 
String 

dimension 
dealType 
dealType 
String 

metric 
decline14d 
decline14d 
Long 
The number of Decline pixel conversions 
metric 
declineCPA14d 
declineCPA14d 
Long 
The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline) 
metric 
declineCVR14d 
declineCVR14d 
Percentage 
The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions) 
metric 
declineClicks14d 
declineClicks14d 
Long 
The number of Decline pixel conversions attributed to ad clickthroughs. 
metric 
declineViews14d 
declineViews14d 
Long 
The number of Decline pixel conversions attributed to ad impressions. 
metric 
designatedMarketAreaCode 
designatedMarketAreaCode 
String 

dimension 
designatedMarketAreaName 
designatedMarketAreaName 
String 

dimension 
device 
device 
String 

dimension 
downloadedVideoPlayRate14d 
downloadedVideoPlayRate14d 
Percentage 
The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) 
metric 
downloadedVideoPlays14d 
downloadedVideoPlays14d 
Long 
The number of times a video was downloaded then played for the featured product. 
metric 
downloadedVideoPlaysClicks14d 
downloadedVideoPlaysClicks14d 
Long 
The number of downloaded video plays attributed to ad clickthroughs. 
metric 
downloadedVideoPlaysViews14d 
downloadedVideoPlaysViews14d 
Long 
The number of downloaded video plays attributed to ad impressions. 
metric 
dpv14d 
dpv14d 
Long 
The number of views of the advertised product's detail pages on Amazon. 
metric 
dpvClicks14d 
dpvClicks14d 
Long 
The number of detail page view conversions attributed to ad clickthroughs 
metric 
dpvViews14d 
dpvViews14d 
Long 
The number of detail page view conversions attributed to ad impressions 
metric 
dpvr14d 
dpvr14d 
Percentage 
The number of detail page view conversions relative to the number of ad impressions. (DVPR = DPV / Impressions) 
metric 
dropDownSelection14d 
dropDownSelection14d 
Long 
The number of Drop down selection pixel conversions 
metric 
dropDownSelectionCPA14d 
dropDownSelectionCPA14d 
Long 
The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection) 
metric 
dropDownSelectionCVR14d 
dropDownSelectionCVR14d 
Percentage 
The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions) 
metric 
dropDownSelectionClicks14d 
dropDownSelectionClicks14d 
Long 
The number of Drop down selection pixel conversions attributed to ad clickthroughs. 
metric 
dropDownSelectionViews14d 
dropDownSelectionViews14d 
Long 
The number of Drop down selection pixel conversions attributed to ad impressions. 
metric 
eCPAtc14d 
eCPAtc14d 
Float 
The average cost to acquire an Add to Cart conversion. (eCPATC = Total cost / ATC) 
metric 
eCPAtl14d 
eCPAtl14d 
Float 
The average cost to acquire an Add to List conversion. (eCPATL = Total cost / ATL) 
metric 
eCPC 
eCPC 
Float 
The average cost paid per clickthrough. 
metric 
eCPDPV14d 
eCPDPV14d 
Float 
The average cost to acquire a detail page view conversion. (eCPDPV = Total cost / DPV) 
metric 
eCPDVP14d 
eCPDVP14d 
Long 
The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) 
metric 
eCPM 
eCPM 
Float 
The total cost per thousand impressions. 
metric 
eCPP14d 
eCPP14d 
Float 
The average cost to acquire a purchase. (eCPP = Total cost / Purchases) 
metric 
eCPPRPV14d 
eCPPRPV14d 
Float 
The average cost to acquire a product review page view conversion. (eCPPRPV = Total cost / PRPV) 
metric 
eCPPT14d 
eCPPT14d 
Long 
The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) 
metric 
eCPVS14d 
eCPVS14d 
Long 
The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) 
metric 
eCPnewSubscribeAndSave14d 
eCPnewSubscribeAndSave14d 
Long 
The average cost to acquire a Subscribe & Save subscription. (eCPSnSS = Total cost / SnSS) 
metric 
eRPM14d 
eRPM14d 
Float 
The average revenue generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) 
metric 
ecpr14d 
ecpr14d 
Long 
The average cost to acquire a rental (eCPR = Total cost / Rentals) 
metric 
ecpvc 
ecpvc 
Float 
The average cost to acquire a Video complete conversion (eCPVC = Total cost / Video complete) 
metric 
ecpvd14d 
ecpvd14d 
Long 
The average cost to acquire a video download (eCPVD = Total cost / Video downloads) 
metric 
emailInteraction14d 
emailInteraction14d 
Long 
The number of Email interaction pixel conversions 
metric 
emailInteractionCPA14d 
emailInteractionCPA14d 
Long 
The average cost to acquire an Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction) 
metric 
emailInteractionCVR14d 
emailInteractionCVR14d 
Percentage 
The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions) 
metric 
emailInteractionClicks14d 
emailInteractionClicks14d 
Long 
The number of Email interaction pixel conversions attributed to ad clickthroughs. 
metric 
emailInteractionViews14d 
emailInteractionViews14d 
Long 
The number of Email interaction pixel conversions attributed to ad impressions. 
metric 
emailLoad14d 
emailLoad14d 
Long 
The number of Email load pixel conversions 
metric 
emailLoadCPA14d 
emailLoadCPA14d 
Long 
The average cost to acquire an Email load pixel conversion. (Email load CPA = Total cost / Email load) 
metric 
emailLoadCVR14d 
emailLoadCVR14d 
Percentage 
The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions) 
metric 
emailLoadClicks14d 
emailLoadClicks14d 
Long 
The number of Email load pixel conversions attributed to ad clickthroughs. 
metric 
emailLoadViews14d 
emailLoadViews14d 
Long 
The number of Email load pixel conversions attributed to ad impressions. 
metric 
entityId 
entityId 
String 
The entity identifier 
dimension 
environmentType 
environmentType 
String 

dimension 
featuredASIN 
featuredASIN 
String 

dimension 
gameInteraction14d 
gameInteraction14d 
Long 
The number of Game interaction pixel conversions 
metric 
gameInteractionCPA14d 
gameInteractionCPA14d 
Long 
The average cost to acquire a Game interaction pixel conversions. (Game interaction CPA = Total cost / Game interaction) 
metric 
gameInteractionCVR14d 
gameInteractionCVR14d 
Percentage 
The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions) 
metric 
gameInteractionClicks14d 
gameInteractionClicks14d 
Long 
The number of Game interaction pixel conversions attributed to ad clickthroughs. 
metric 
gameInteractionViews14d 
gameInteractionViews14d 
Long 
The number of Game interaction pixel conversions attributed to ad impressions. 
metric 
gameLoad14d 
gameLoad14d 
Long 
The number of Game load pixel conversions 
metric 
gameLoadCPA14d 
gameLoadCPA14d 
Long 
The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load) 
metric 
gameLoadCVR14d 
gameLoadCVR14d 
Percentage 
The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions) 
metric 
gameLoadClicks14d 
gameLoadClicks14d 
Long 
The number of Game load pixel conversions attributed to ad clickthroughs. 
metric 
gameLoadViews14d 
gameLoadViews14d 
Long 
The number of Game load pixel conversions attributed to ad impressions. 
metric 
grossClickThroughs 
grossClickThroughs 
Long 

metric 
grossImpressions 
grossImpressions 
Long 

metric 
homepageVisit14d 
homepageVisit14d 
Long 
The number of Homepage visit pixel conversions 
metric 
homepageVisitCPA14d 
homepageVisitCPA14d 
Long 
The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit) 
metric 
homepageVisitCVR14d 
homepageVisitCVR14d 
Percentage 
The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions) 
metric 
homepageVisitClicks14d 
homepageVisitClicks14d 
Long 
The number of Homepage visit pixel conversions attributed to ad clickthroughs. 
metric 
homepageVisitViews14d 
homepageVisitViews14d 
Long 
The number of Homepage visit pixel conversions attributed to ad impressions. 
metric 
impressions 
impressions 
Long 
The number of times an ad was displayed. 
metric 
intervalEnd 
intervalEnd 
Date 
Interval end 
dimension 
intervalStart 
intervalStart 
Date 
Interval start 
dimension 
invalidClickThroughs 
invalidClickThroughs 
Long 

metric 
invalidClickThroughsRate 
invalidClickThroughsRate 
Percentage 

metric 
invalidImpressionRate 
invalidImpressionRate 
Percentage 

metric 
invalidImpressions 
invalidImpressions 
Long 

metric 
lineItemBudget 
lineItemBudget 
Float 
Budget of line item 
metric 
lineItemEndDate 
lineItemEndDate 
Date 
Ending date of line item 
dimension 
lineItemExternalId 
lineItemExternalId 
String 
External ID of line item 
dimension 
lineItemId 
lineItemId 
Long 
The unique identifier for the line item. 
metric 
lineItemName 
lineItemName 
String 
Used to group creatives and apply budget, targeting, and various other settings to a campaign. 
dimension 
lineItemStartDate 
lineItemStartDate 
Date 
Starting date of line item 
dimension 
lineitemtype 
lineitemtype 
String 
Type of line item 
metric 
marketingLandingPage14d 
marketingLandingPage14d 
Long 
The number of Marketing landing page pixel conversions 
metric 
marketingLandingPageCPA14d 
marketingLandingPageCPA14d 
Long 
The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page) 
metric 
marketingLandingPageCVR14d 
marketingLandingPageCVR14d 
Percentage 
The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions) 
metric 
marketingLandingPageClicks14d 
marketingLandingPageClicks14d 
Long 
The number of Marketing landing page pixel conversions attributed to ad clickthroughs. 
metric 
marketingLandingPageViews14d 
marketingLandingPageViews14d 
Long 
The number of Marketing landing page pixel conversions attributed to ad impressions. 
metric 
marketplace 
marketplace 
String 

dimension 
mashupAddToCart14d 
mashupAddToCart14d 
Long 
The number of Mashup Add to Cart click pixel conversions 
metric 
mashupAddToCartCPA14d 
mashupAddToCartCPA14d 
Long 
The average cost to acquire a Mashup Add to Cart click pixel conversion. (Mashup Add to Cart click CPA = Total cost / Ad ATC) 
metric 
mashupAddToCartClickCVR14d 
mashupAddToCartClickCVR14d 
Percentage 
The number of Mashup Add to Cart click pixel conversions relative to the number of ad impressions. (Mashup Add to Cart click CVR = Mashup Add to Cart click / Impressions) 
metric 
mashupAddToCartClicks14d 
mashupAddToCartClicks14d 
Long 
The number of Mashup Add to Cart click pixel conversions attributed to ad clickthroughs. 
metric 
mashupAddToCartViews14d 
mashupAddToCartViews14d 
Long 
The number of Mashup Add to Cart click pixel conversions attributed to ad impressions. 
metric 
mashupAddToWishlist14d 
mashupAddToWishlist14d 
Long 
The number of Mashup Add to Wishlist click conversions 
metric 
mashupAddToWishlistCPA14d 
mashupAddToWishlistCPA14d 
Long 
The average cost to acquire a Mashup Add to Wishlist click conversion. (Mashup Add to Wishlist click CPA = Total cost / Mashup Add to Wishlist click) 
metric 
mashupAddToWishlistCVR14d 
mashupAddToWishlistCVR14d 
Percentage 
The number of Mashup Add to Wishlist click pixel conversions relative to the number of ad impressions. (Mashup Add to Wishlist click CVR = Mashup Add to Wishlist click / Impressions) 
metric 
mashupAddToWishlistClicks14d 
mashupAddToWishlistClicks14d 
Long 
The number of Mashup Add to Wishlist click pixel conversions attributed to ad clickthroughs. 
metric 
mashupAddToWishlistViews14d 
mashupAddToWishlistViews14d 
Long 
The number of Mashup Add to Wishlist click pixel conversions attributed to ad impressions. 
metric 
mashupBackupImage 
mashupBackupImage 
Long 
The number of Mashup backup image click pixel conversions 
metric 
mashupBackupImageCPA 
mashupBackupImageCPA 
Long 
The average cost to acquire a Mashup backup image click pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image) 
metric 
mashupBackupImageCVR 
mashupBackupImageCVR 
Percentage 
The number of Mashup backup image click pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions) 
metric 
mashupBackupImageClicks 
mashupBackupImageClicks 
Long 
The number of Mashup backup image click pixel conversions attributed to ad clickthroughs. 
metric 
mashupBackupImageViews 
mashupBackupImageViews 
Long 
The number of Mashup backup image click pixel conversions attributed to ad impressions. 
metric 
mashupClickToPage 
mashupClickToPage 
Long 
The number of Mashup click to page pixel conversions 
metric 
mashupClickToPageCPA 
mashupClickToPageCPA 
Long 
The average cost to acquire a Mashup click to page pixel conversion. (Ad click CPA = Total cost / Ad click) 
metric 
mashupClickToPageCVR 
mashupClickToPageCVR 
Percentage 
The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Ad click / Impressions) 
metric 
mashupClickToPageClicks 
mashupClickToPageClicks 
Long 
The number of Mashup click to page pixel conversions attributed to ad clickthroughs. 
metric 
mashupClickToPageViews 
mashupClickToPageViews 
Long 
The number of Mashup click to page pixel conversions attributed to ad impressions. 
metric 
mashupClipCouponClick14d 
mashupClipCouponClick14d 
Long 
The number of Mashup Clip Coupon click pixel conversions 
metric 
mashupClipCouponClickCPA14d 
mashupClipCouponClickCPA14d 
Long 
The average cost to acquire a Mashup Clip Coupon click pixel conversion. (Mashup CC click CPA = Total cost / Coupon) 
metric 
mashupClipCouponClickCVR14d 
mashupClipCouponClickCVR14d 
Percentage 
The number of Mashup Clip Coupon click pixel conversions relative to the number of ad impressions. (Mashup CC click CVR = Coupon / Impressions) 
metric 
mashupClipCouponClickClicks14d 
mashupClipCouponClickClicks14d 
Long 
The number of Mashup Clip Coupon click pixel conversions attributed to ad clickthroughs. 
metric 
mashupClipCouponClickViews14d 
mashupClipCouponClickViews14d 
Long 
The number of Mashup Clip Coupon click pixel conversions attributed to ad impressions. 
metric 
mashupShopNowClick14d 
mashupShopNowClick14d 
Long 
The number of Mashup Shop Now click pixel conversions 
metric 
mashupShopNowClickCPA14d 
mashupShopNowClickCPA14d 
Long 
The average cost to acquire a Mashup Shop Now click pixel conversion. (Mashup SN click CPA = Total cost / Mashup SN click) 
metric 
mashupShopNowClickCVR14d 
mashupShopNowClickCVR14d 
Percentage 
The number of Mashup Shop Now click pixel conversions relative to the number of ad impressions. (Mashup SN click CVR = Mashup SN click / Impressions) 
metric 
mashupShopNowClickClicks14d 
mashupShopNowClickClicks14d 
Long 
he number of Mashup Shop Now click pixel conversions attributed to ad clickthroughs. 
metric 
mashupShopNowClickViews14d 
mashupShopNowClickViews14d 
Long 
The number of Mashup Shop Now click pixel conversions attributed to ad impressions. 
metric 
mashupSubscribeAndSave14d 
mashupSubscribeAndSave14d 
Long 
The number of Mashup Subscribe and Save click pixel conversions 
metric 
mashupSubscribeAndSaveCPA14d 
mashupSubscribeAndSaveCPA14d 
Long 
The average cost to acquire a Mashup Subscribe and Save click pixel conversion. (Mashup SnS click CPA = Total cost / Ad SnS) 
metric 
mashupSubscribeAndSaveCVR14d 
mashupSubscribeAndSaveCVR14d 
Percentage 
The number of Mashup Subscribe and Save click pixel conversions relative to the number of ad impressions. (Mashup SnS click CVR = Ad SnS / Impressions) 
metric 
mashupSubscribeAndSaveClick14d 
mashupSubscribeAndSaveClick14d 
Long 
The number of Mashup Subscribe and Save click pixel conversions attributed to ad clickthroughs. 
metric 
mashupSubscribeAndSaveClickViews14d 
mashupSubscribeAndSaveClickViews14d 
Long 
The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. 
metric 
measurableImpressions 
measurableImpressions 
Long 
Number of impressions that were measured for viewability. *The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.* 
metric 
measurableRate 
measurableRate 
Percentage 
Measurable impressions / total impressions. *The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.* 
metric 
messageSent14d 
messageSent14d 
Long 
The number of Message sent pixel conversions 
metric 
messageSentCPA14d 
messageSentCPA14d 
Long 
The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message send) 
metric 
messageSentCVR14d 
messageSentCVR14d 
Percentage 
The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions) 
metric 
messageSentClicks14d 
messageSentClicks14d 
Long 
The number of Message sent pixel conversions attributed to ad clickthroughs. 
metric 
messageSentViews14d 
messageSentViews14d 
Long 
The number of Message sent pixel conversions attributed to ad impressions. 
metric 
mobileAppFirstStartCVR14d 
mobileAppFirstStartCVR14d 
Percentage 
The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) 
metric 
mobileAppFirstStartClicks14d 
mobileAppFirstStartClicks14d 
Long 
The number of Mobile app first start conversions attributed to ad clickthroughs. 
metric 
mobileAppFirstStartViews14d 
mobileAppFirstStartViews14d 
Long 
The number of Mobile app first start conversions attributed to ad impressions. 
metric 
mobileAppFirstStarts14d 
mobileAppFirstStarts14d 
Long 
The number of times an app for the featured product was first started. 
metric 
mobileAppFirstStartsCPA14d 
mobileAppFirstStartsCPA14d 
Long 
The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) 
metric 
newSubscribeAndSave14d 
newSubscribeAndSave14d 
Long 
The number of new Subscribe & Save subscriptions attributed to a view or click on an ad. This count does not include orders of the ASIN(s) from replenishment subscription orders. New subscriptions are also included in the Purchase count. 
metric 
newSubscribeAndSaveClicks14d 
newSubscribeAndSaveClicks14d 
Long 
The number of Subscribe & Save subscriptions attributed to ad clickthroughs. 
metric 
newSubscribeAndSaveRate14d 
newSubscribeAndSaveRate14d 
Percentage 
The number of Subscribe & Save subscriptions relative to the number of impressions. (SnSSR = SnSS / Impressions) 
metric 
newSubscribeAndSaveViews14d 
newSubscribeAndSaveViews14d 
Long 
The number of Subscribe & Save subscriptions attributed to ad impressions. 
metric 
newToBrandECPP14d 
newToBrandECPP14d 
Float 
The average cost to acquire a newtobrand purchase for promoted products (Newtobrand CPP = Total cost / Newtobrand purchases). *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
newToBrandERPM14d 
newToBrandERPM14d 
Float 
The average revenue generated per thousand impressions by purchasing a promoted product for the first time over a oneyear lookback period. (NTB eRPM BH = NTB Sales BH / (Impressions / 1000)). *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
newToBrandProductSales14d 
newToBrandProductSales14d 
Float 
The total sales (in local currency) of promoted products purchased for the first time over a oneyear lookback window by customers on Amazon. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
newToBrandPurchaseRate14d 
newToBrandPurchaseRate14d 
Percentage 
The number of newtobrand purchases for promoted products relative to the number of ad impressions. (Newtobrand purchase rate = Newtobrand purchases / Impressions). *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
newToBrandPurchases14d 
newToBrandPurchases14d 
Long 
The number of firsttime purchases for promoted products within the brand over a oneyear lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
newToBrandPurchasesClicks14d 
newToBrandPurchasesClicks14d 
Long 
The number of newtobrand purchases for promoted products attributed to ad clickthroughs. Purchases include Subscribe & Save subscriptions and video rentals. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
newToBrandPurchasesViews14d 
newToBrandPurchasesViews14d 
Long 
The number of newtobrand purchases for promoted products attributed to ad impressions. Purchases include Subscribe & Save subscriptions and video rentals. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
newToBrandROAS14d 
newToBrandROAS14d 
Float 
Adattributed newtobrand purchases for promoted products per local currency unit of ad spend (Newtobrand ROAS = Newtobrand sales / Total cost). *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
newToBrandUnitsSold14d 
newToBrandUnitsSold14d 
Long 
The quantity of promoted products purchased for the first time within the brand over a oneyear lookback period after delivering an ad. A campaign can have multiple units sold in a single purchase event. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
offAmazonCPA14d 
offAmazonCPA14d 
Long 

metric 
offAmazonCVR14d 
offAmazonCVR14d 
Percentage 

metric 
offAmazonClicks14d 
offAmazonClicks14d 
Long 

metric 
offAmazonConversions14d 
offAmazonConversions14d 
Long 

metric 
offAmazonECPP14d 
offAmazonECPP14d 
Long 

metric 
offAmazonERPM14d 
offAmazonERPM14d 
Float 

metric 
offAmazonProductSales14d 
offAmazonProductSales14d 
Float 

metric 
offAmazonPurchaseRate14d 
offAmazonPurchaseRate14d 
Percentage 

metric 
offAmazonPurchases14d 
offAmazonPurchases14d 
Long 

metric 
offAmazonPurchasesClicks14d 
offAmazonPurchasesClicks14d 
Long 

metric 
offAmazonPurchasesViews14d 
offAmazonPurchasesViews14d 
Long 

metric 
offAmazonROAS14d 
offAmazonROAS14d 
Float 

metric 
offAmazonUnitsSold14d 
offAmazonUnitsSold14d 
Long 

metric 
offAmazonViews14d 
offAmazonViews14d 
Long 

metric 
operatingSystem 
operatingSystem 
String 

dimension 
orderBudget 
orderBudget 
Float 
Budget of the order 
metric 
orderCurrency 
orderCurrency 
String 
Currency of the order 
dimension 
orderEndDate 
orderEndDate 
Date 
Ending date of the order 
dimension 
orderExternalId 
orderExternalId 
String 
External ID of the order 
dimension 
orderId 
orderId 
Long 
The unique identifier for the order. 
metric 
orderName 
orderName 
String 
Used to group line items and apply a budget and various other settings to a campaign. 
dimension 
orderStartDate 
orderStartDate 
Date 
Starting date of the order 
dimension 
pRPV14d 
pRPV14d 
Long 
The number of views of the advertised product's customer review pages on Amazon. This includes views on either the Read All Reviews page or individual review pages. 
metric 
pRPVClicks14d 
pRPVClicks14d 
Long 
The number of Product review page view conversions attributed to ad clickthroughs. 
metric 
pRPVViews14d 
pRPVViews14d 
Long 
The number of product review page view conversions attributed to ad impressions. 
metric 
pRPVr14d 
pRPVr14d 
Percentage 
The number of product review page views relative to the number of ad impressions. (PRPVR = PRPV / Impressions) 
metric 
parentASIN 
parentASIN 
String 

dimension 
percentOfPurchasesNewToBrand14d 
percentOfPurchasesNewToBrand14d 
Percentage 
The percent of purchases that were firsttime purchases for promoted products within the brand over a oneyear lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
placementName 
placementName 
String 
The name of the placement. 
metric 
placementSize 
placementSize 
String 
Size of the placement. 
metric 
playTrailerRate14d 
playTrailerRate14d 
Percentage 
The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) 
metric 
playTrailers14d 
playTrailers14d 
Long 
The number of times a video trailer was played for the featured product. 
metric 
playTrailersViews14d 
playTrailersViews14d 
Long 
The number of video trailer players attributed to ad impressions. 
metric 
playerTrailersClicks14d 
playerTrailersClicks14d 
Long 
The number of video trailer plays attributed to ad clickthroughs. 
metric 
postalCode 
postalCode 
String 

dimension 
productCategory 
productCategory 
String 

metric 
productGroup 
productGroup 
String 

metric 
productName 
productName 
String 

metric 
productPurchased 
productPurchased 
Long 
The number of Product purchased pixel conversions 
metric 
productPurchasedCPA 
productPurchasedCPA 
Long 
The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) 
metric 
productPurchasedCVR 
productPurchasedCVR 
Percentage 
The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) 
metric 
productPurchasedClicks 
productPurchasedClicks 
Long 
The number of Product purchased pixel conversions attributed to ad clickthroughs. 
metric 
productPurchasedViews 
productPurchasedViews 
Long 
The number of Product purchased pixel conversions attributed to ad impressions. 
metric 
productSubcategory 
productSubcategory 
String 

metric 
purchaseButton14d 
purchaseButton14d 
Long 
The number of Purchase button pixel conversions 
metric 
purchaseButtonCPA14d 
purchaseButtonCPA14d 
Long 
The average cost to acquire a Purchase button pixel conversions. (Purchase button CPA = Total cost / Purchase button) 
metric 
purchaseButtonCVR14d 
purchaseButtonCVR14d 
Percentage 
The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions) 
metric 
purchaseButtonClicks14d 
purchaseButtonClicks14d 
Long 
The number of Purchase button pixel conversions attributed to ad clickthroughs. 
metric 
purchaseButtonViews14d 
purchaseButtonViews14d 
Long 
The number of Purchase button pixel conversions attributed to ad impressions. 
metric 
purchaseRate14d 
purchaseRate14d 
Percentage 
The number of purchases relative to the number of impressions. (Purchase rate = Purchases / Impressions) 
metric 
purchases14d 
purchases14d 
Long 
The number of times any amount of a promoted product or products are included in a purchase event. Purchase events include video rentals and new Subscribe & Save subscriptions. 
metric 
purchasesClicks14d 
purchasesClicks14d 
Long 
The number of purchases attributed to ad clickthroughs. 
metric 
purchasesViews14d 
purchasesViews14d 
Long 
The number of purchases attributed to ad impressions. 
metric 
referral14d 
referral14d 
Long 
The number of Referral pixel conversions 
metric 
referralCPA14d 
referralCPA14d 
Long 
The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral) 
metric 
referralCVR14d 
referralCVR14d 
Percentage 
The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions) 
metric 
referralClicks14d 
referralClicks14d 
Long 
The number of Referral pixel conversions attributed to ad clickthroughs. 
metric 
referralViews14d 
referralViews14d 
Long 
The number of Referral pixel conversions attributed to ad impressions. 
metric 
region 
region 
String 

dimension 
registrationConfirmPage14d 
registrationConfirmPage14d 
Long 
The number of Registration confirm page pixel conversions 
metric 
registrationConfirmPageCPA14d 
registrationConfirmPageCPA14d 
Long 
The average cost to acquire a Registration confirm page pixel conversion. (registration confirm page CPA = Total cost / Registration confirm page) 
metric 
registrationConfirmPageCVR14d 
registrationConfirmPageCVR14d 
Percentage 
The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions) 
metric 
registrationConfirmPageClicks14d 
registrationConfirmPageClicks14d 
Long 
The number of Registration confirm page pixel conversions attributed to ad clickthroughs. 
metric 
registrationConfirmPageViews14d 
registrationConfirmPageViews14d 
Long 
The number of Registration confirm page pixel conversions attributed to ad impressions. 
metric 
registrationForm14d 
registrationForm14d 
Long 
The number of Registration form pixel conversions 
metric 
registrationFormCPA14d 
registrationFormCPA14d 
Long 
The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration confirm page) 
metric 
registrationFormCVR14d 
registrationFormCVR14d 
Percentage 
The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions) 
metric 
registrationFormClicks14d 
registrationFormClicks14d 
Long 
The number of Registration form pixel conversions attributed to ad clickthroughs. 
metric 
registrationFormViews14d 
registrationFormViews14d 
Long 
The number of Registration form pixel conversions attributed to ad impressions. 
metric 
rentalRate14d 
rentalRate14d 
Percentage 
The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) 
metric 
rentals14d 
rentals14d 
Long 
The number of times a video was rented for the featured product. 
metric 
rentalsClicks14d 
rentalsClicks14d 
Long 
The number of video rentals attributed to ad clickthroughs. 
metric 
rentalsViews14d 
rentalsViews14d 
Long 
The number of video rentals attributed to ad impressions. 
metric 
reportDate 
reportDate 
Date 

dimension 
reportGranularity 
reportGranularity 
String 

dimension 
sales14d 
sales14d 
Float 
The total sales (in local currency) of promoted ASINs purchased by customers on Amazon after delivering an ad. 
metric 
segment 
segment 
String 
Segment 
dimension 
segmentClassCode 
segmentClassCode 
String 
Class code of segment 
metric 
segmentMarketplaceID 
segmentMarketplaceID 
String 
Marketplace identifier of segment 
metric 
segmentSource 
segmentSource 
String 
Source of segment 
metric 
segmentType 
segmentType 
String 
Type of segment 
metric 
signUp14d 
signUp14d 
Long 

metric 
signUpButton14d 
signUpButton14d 
Long 
The number of Sign up button pixel conversions 
metric 
signUpButtonCPA14d 
signUpButtonCPA14d 
Long 
The average cost to acquire Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) 
metric 
signUpButtonCVR14d 
signUpButtonCVR14d 
Percentage 
The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) 
metric 
signUpButtonClicks14d 
signUpButtonClicks14d 
Long 
The number of Sign up button button conversions attributed to ad clickthroughs. 
metric 
signUpButtonViews14d 
signUpButtonViews14d 
Long 
The number of Sign up button pixel conversions attributed to ad impressions. 
metric 
signUpCPA14d 
signUpCPA14d 
Long 

metric 
signUpCVR14d 
signUpCVR14d 
Percentage 

metric 
signUpClicks14d 
signUpClicks14d 
Long 

metric 
signUpPage14d 
signUpPage14d 
Long 
The number of Signup page pixel conversions 
metric 
signUpPageCPA14d 
signUpPageCPA14d 
Long 
The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page) 
metric 
signUpPageCVR14d 
signUpPageCVR14d 
Percentage 
The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions) 
metric 
signUpPageClicks14d 
signUpPageClicks14d 
Long 
The number of Sign up page pixel conversions attributed to ad clickthroughs. 
metric 
signUpPageViews14d 
signUpPageViews14d 
Long 
The number of Sign up page pixel conversions attributed to ad impressions. 
metric 
signUpViews14d 
signUpViews14d 
Long 

metric 
siteName 
siteName 
String 
The site or group of sites the campaign ran on. 'Other' includes any sites that received five or fewer impressions any day during a campaign with no clicks or conversions that day. 
dimension 
storeLocatorPage14d 
storeLocatorPage14d 
Long 
The number of Store locator page pixel conversions 
metric 
storeLocatorPageCPA14d 
storeLocatorPageCPA14d 
Long 
The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page) 
metric 
storeLocatorPageCVR14d 
storeLocatorPageCVR14d 
Percentage 
The number of Store locator page pixel conversions relative to the number of ad impressions. (Locate Store CVR = Locate Store / Impressions) 
metric 
storeLocatorPageClicks14d 
storeLocatorPageClicks14d 
Long 
The number of Store locator page pixel conversions attributed to ad clickthroughs. 
metric 
storeLocatorPageViews14d 
storeLocatorPageViews14d 
Long 
The number of Store locator page pixel conversions attributed to ad impressions. 
metric 
submitButton14d 
submitButton14d 
Long 
The number of Submit button pixel conversions 
metric 
submitButtonCPA14d 
submitButtonCPA14d 
Long 
The average cost to acquire Submit button pixel conversions. (Submit button CPA = Total cost / Submit button) 
metric 
submitButtonCVR14d 
submitButtonCVR14d 
Percentage 
The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions) 
metric 
submitButtonClicks14d 
submitButtonClicks14d 
Long 
The number of Submit button pixel conversions attributed to ad clickthroughs. 
metric 
submitButtonViews14d 
submitButtonViews14d 
Long 
The number of Submit button pixel conversions attributed to ad impressions. 
metric 
subscribe14d 
subscribe14d 
Long 

metric 
subscribeCPA14d 
subscribeCPA14d 
Long 

metric 
subscribeCVR14d 
subscribeCVR14d 
Percentage 

metric 
subscribeClicks14d 
subscribeClicks14d 
Long 

metric 
subscribeViews14d 
subscribeViews14d 
Long 

metric 
subscriptionButton14d 
subscriptionButton14d 
Long 
The number of Subscription button pixel conversions 
metric 
subscriptionButtonCPA14d 
subscriptionButtonCPA14d 
Long 
The average cost to acquire a Subscription button pixel conversion. (Subscribe CPA = Total cost / Subscribe) 
metric 
subscriptionButtonCVR14d 
subscriptionButtonCVR14d 
Percentage 
The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions) 
metric 
subscriptionButtonClicks14d 
subscriptionButtonClicks14d 
Long 
The number of Subscription button pixel conversions attributed to ad clickthroughs. 
metric 
subscriptionButtonViews14d 
subscriptionButtonViews14d 
Long 
The number of Subscription button pixel conversions attributed to ad impressions. 
metric 
subscriptionPage14d 
subscriptionPage14d 
Long 
The number of Subscription page pixel conversions 
metric 
subscriptionPageCPA14d 
subscriptionPageCPA14d 
Long 
The average cost to acquire a Subscription page pixel conversion. (Subscription page CPA = Total cost / Subscription page) 
metric 
subscriptionPageCVR14d 
subscriptionPageCVR14d 
Percentage 
The number of Subscription page pixel conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) 
metric 
subscriptionPageClicks14d 
subscriptionPageClicks14d 
Long 
The number of Subscription page pixel conversions attributed to ad clickthroughs. 
metric 
subscriptionPageViews14d 
subscriptionPageViews14d 
Long 
The number of Subscription page pixel conversions attributed to ad impressions. 
metric 
successPage14d 
successPage14d 
Long 
The number of Success page pixel conversions 
metric 
successPageCPA14d 
successPageCPA14d 
Long 
The average cost to acquire a Success page pixel conversions. (Success page CPA = Total cost / Success page) 
metric 
successPageCVR14d 
successPageCVR14d 
Percentage 
The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions) 
metric 
successPageClicks14d 
successPageClicks14d 
Long 
The number of Success page pixel conversions attributed to ad clickthroughs. 
metric 
successPageViews14d 
successPageViews14d 
Long 
The number of Success page pixel conversions attributed to ad impressions. 
metric 
supplyCost 
supplyCost 
Float 
The total amount of money spent on media supply. 
metric 
supplySourceId 
supplySourceId 
Long 

metric 
supplySourceName 
supplySourceName 
String 
The inventory the campaign ran on, for example realtime bidding exchanges or Amazonowned sites. 
dimension 
surveyFinish14d 
surveyFinish14d 
Long 
The number of Survey finish pixel conversions 
metric 
surveyFinishCPA14d 
surveyFinishCPA14d 
Long 
The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey end) 
metric 
surveyFinishCVR14d 
surveyFinishCVR14d 
Percentage 
The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey end / Impressions) 
metric 
surveyFinishClicks14d 
surveyFinishClicks14d 
Long 
The number of Survey finish pixel conversions attributed to ad clickthroughs. 
metric 
surveyFinishViews14d 
surveyFinishViews14d 
Long 
The number of Survey finish pixel conversions attributed to ad impressions. 
metric 
surveyStart14d 
surveyStart14d 
Long 
The number of Survey start pixel conversions 
metric 
surveyStartCPA14d 
surveyStartCPA14d 
Long 
The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start) 
metric 
surveyStartCVR14d 
surveyStartCVR14d 
Percentage 
The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions) 
metric 
surveyStartClicks14d 
surveyStartClicks14d 
Long 
The number of Survey start pixel conversions attributed to ad clickthroughs. 
metric 
surveyStartViews14d 
surveyStartViews14d 
Long 
The number of Survey start pixel conversions attributed to ad impressions. 
metric 
targetingMethod 
targetingMethod 
String 
The targeting settings applied to the campaign. Examples include segments, content categories, and untargeted if no settings were applied. 
metric 
thankYouPage14d 
thankYouPage14d 
Long 
The number of Thank you page pixel conversions 
metric 
thankYouPageCPA14d 
thankYouPageCPA14d 
Long 
The average cost to acquire a Thank you page pixel conversions. (Thank you page CPA = Total cost / Thank you page) 
metric 
thankYouPageCVR14d 
thankYouPageCVR14d 
Percentage 
The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions) 
metric 
thankYouPageClicks14d 
thankYouPageClicks14d 
Long 
The number of Thank you page pixel conversions attributed to ad clickthroughs. 
metric 
thankYouPageViews14d 
thankYouPageViews14d 
Long 
The number of Thank you page pixel conversions attributed to ad impressions. 
metric 
totalAddToCart14d 
totalAddToCart14d 
Long 
The number of times an ASIN is added to a customer's cart. This counts adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATC = ATC + ATC BH) 
metric 
totalAddToCartCPA14d 
totalAddToCartCPA14d 
Float 
The average cost to acquire a Total Add to Cart conversion. This includes the cost to acquire a Total Add to Cart conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPATC = Total cost / Total ATC) 
metric 
totalAddToCartCVR14d 
totalAddToCartCVR14d 
Percentage 
The number of Total Add to Cart conversions relative to the number of ad impressions. (Total ATC = Total ATC / Impressions) 
metric 
totalAddToCartClicks14d 
totalAddToCartClicks14d 
Long 
The number of Total Add to Carts attributed to ad clickthroughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATC clicks = ATC clicks + ATC clicks BH) 
metric 
totalAddToCartViews14d 
totalAddToCartViews14d 
Long 
The number of Total Add to Carts attributed to impressions. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATC views = ATC views + ATC views BH) 
metric 
totalAddToList14d 
totalAddToList14d 
Long 
The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATL = ATL + ATL BH) 
metric 
totalAddToListCPA14d 
totalAddToListCPA14d 
Float 
The average cost to acquire a Total Add to List conversion. This includes the cost to acquire a Total Add to List conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPATL = Total cost / Total ATL) 
metric 
totalAddToListCVR14d 
totalAddToListCVR14d 
Percentage 
The number of Total Add to List conversions relative to the number of ad impressions. (Total ATL = Total ATL / Impressions) 
metric 
totalAddToListClicks14d 
totalAddToListClicks14d 
Long 
The number of Total Add to Lists attributed to ad clickthroughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATL clicks = ATL clicks + ATL clicks BH) 
metric 
totalAddToListViews14d 
totalAddToListViews14d 
Long 
The number of Total Add to Lists attributed to impressions. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATL views = ATL views + ATL views BH) 
metric 
totalCost 
totalCost 
Float 
The total amount of money spent on running the campaign not including 3P fees paid by the agency. 
metric 
totalDetaiPageViewCPA14d 
totalDetaiPageViewCPA14d 
Float 
The average cost to acquire a Total detail page view conversion. This includes the cost to acquire a Detail page view conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPDPV = Total cost / Total DPV) 
metric 
totalDetailPageClicks14d 
totalDetailPageClicks14d 
Long 
The number of Total detail page view conversions attributed to ad clickthroughs. This includes clickthroughs for promoted products as well as products from the same brands as the products tracked in the order. (Total DPV clicks = DPV clicks + DPV clicks BH) 
metric 
totalDetailPageViewViews14d 
totalDetailPageViewViews14d 
Long 
The number of Total detail page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order. (Total DPV views = DPV views + DPV views BH) 
metric 
totalDetailPageViews14d 
totalDetailPageViews14d 
Long 
The number of adattributed detail page views on Amazon. This includes views for promoted products as well as products from the same brands as the products tracked in the order. (Total DPV = DPV + DPV BH) 
metric 
totalDetailPageViewsCVR14d 
totalDetailPageViewsCVR14d 
Percentage 
The number of Total detail page view conversions relative to the number of ad impressions. (Total DPVR = Total DPV / Impressions) 
metric 
totalECPP14d 
totalECPP14d 
Float 
The average cost to acquire a Total purchase conversion. This includes the cost to acquire a Total purchase for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPP = Total cost / Total purchases) 
metric 
totalECPPRPV14d 
totalECPPRPV14d 
Float 
The average cost to acquire a Total product review page view conversion. This includes the cost to acquire a product review page view conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPPRPV = Total cost / Total PRPV) 
metric 
totalERPM14d 
totalERPM14d 
Float 
The average revenue generated per thousand impressions. This includes revenue for promoted products tracked in orders and products from the same brands as the products tracked in orders. (Total eRPM = Total sales / (Impressions / 1000)) 
metric 
totalFee 
totalFee 
Float 
The total CPM charges applied. 
metric 
totalNewToBrandECPP14d 
totalNewToBrandECPP14d 
Float 
The average cost to acquire a newtobrand purchase for both promoted and brand halo products (Total newtobrand eCPP = Total cost / Total newtobrand purchases). *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
totalNewToBrandERPM14d 
totalNewToBrandERPM14d 
Float 
The average revenue generated per thousand impressions by purchasing a promoted or brand halo product for the first time over a oneyear lookback period. (Total NTB eRPM = NTB Sales / (Impressions / 1000)). *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
totalNewToBrandProductSales14d 
totalNewToBrandProductSales14d 
Float 
The total sales (in local currency) of promoted and brand halo products purchased for the first time over a oneyear lookback window by customers on Amazon. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
totalNewToBrandPurchaseRate14d 
totalNewToBrandPurchaseRate14d 
Percentage 
The number of newtobrand purchases for both promoted and brand halo products relative to the number of ad impressions. (Total newtobrand purchase rate = Total newtobrand purchases / Impressions). *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
totalNewToBrandPurchases14d 
totalNewToBrandPurchases14d 
Long 
The number of firsttime purchases for promoted or brand halo products within the brand over a oneyear lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
totalNewToBrandPurchasesClicks14d 
totalNewToBrandPurchasesClicks14d 
Long 
The number of newtobrand purchases for promoted and brand halo products attributed to ad clickthroughs. Purchases include Subscribe & Save subscriptions and video rentals. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
totalNewToBrandPurchasesViews14d 
totalNewToBrandPurchasesViews14d 
Long 
The number of newtobrand purchases for promoted and brand halo products attributed to ad impressions. Purchases include Subscribe & Save subscriptions and video rentals. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
totalNewToBrandROAS14d 
totalNewToBrandROAS14d 
Float 
Adattributed newtobrand purchases per local currency unit of ad spend (Total newtobrand ROAS = Total newtobrand sales / Total cost). This includes purchases for both promoted and brand halo products. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
totalNewToBrandUnitsSold14d 
totalNewToBrandUnitsSold14d 
Long 
The quantity of promoted and brand halo products purchased for the first time within the brand over a oneyear lookback period after delivering an ad. A campaign can have multiple units sold in a single purchase event. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
totalPRPV14d 
totalPRPV14d 
Long 
The number of adattributed product review page views on Amazon. This includes views on either the Read All Reviews page or individual review pages. This counts views for promoted products as well as products from the same brands as the products tracked in the order. (Total PRPV = PRPV + PRPV BH) 
metric 
totalPRPVClicks14d 
totalPRPVClicks14d 
Long 
The number of Total product review page view conversions attributed to ad clickthroughs. This includes clickthroughs for promoted products as well as products from the same brands as the products tracked in the order. (Total PRPV clicks = PRPV clicks + PRPV clicks BH) 
metric 
totalPRPVViews14d 
totalPRPVViews14d 
Long 
The number of Total product review page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order. (Total PRPV views = PRPV views + PRPV views BH) 
metric 
totalPRPVr14d 
totalPRPVr14d 
Percentage 
The number of Total product review page view conversions relative to the number of ad impressions. (Total PRPVR = Total PRPV / Impressions) 
metric 
totalPercentOfPurchasesNewToBrand14d 
totalPercentOfPurchasesNewToBrand14d 
Percentage 
The percent of purchases that were firsttime purchases for promoted and brand halo products within the brand over a oneyear lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: Newtobrand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate newtobrand reporting.* 
metric 
totalPixel14d 
totalPixel14d 
Long 
The total number of pixel conversions. 
metric 
totalPixelCPA14d 
totalPixelCPA14d 
Float 
The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) 
metric 
totalPixelCVR14d 
totalPixelCVR14d 
Percentage 
The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) 
metric 
totalPixelClicks14d 
totalPixelClicks14d 
Long 
The total number of pixel conversions with any event type attributed to ad clickthroughs. 
metric 
totalPixelViews14d 
totalPixelViews14d 
Long 
The number of pixel conversions attributed to ad impressions. 
metric 
totalPurchaseRate14d 
totalPurchaseRate14d 
Percentage 
The number of Total purchase conversions relative to the number of ad impressions. (Total purchase rate = Total purchases / Impressions) 
metric 
totalPurchases14d 
totalPurchases14d 
Long 
The number of times any number of products are included in a single purchase event. Purchase events include Subscribe & Save subscriptions and video rentals. This counts purchases for promoted products as well as products from the same brands as the products tracked in the order. (Total purchases = Purchases + Purchases BH) 
metric 
totalPurchasesClicks14d 
totalPurchasesClicks14d 
Long 
The number of Total purchases attributed to ad clickthroughs. This includes clickthroughs for promoted products as well as products from the same brands as the products tracked in the order. (Total purchases clicks = Purchases clicks + Purchases clicks BH) 
metric 
totalPurchasesViews14d 
totalPurchasesViews14d 
Long 
The number of Total purchases attributed to impressions. This includes purchases for promoted products as well as products from the same brands as the products tracked in the order. (Total purchases views = Purchases views + Purchases views BH) 
metric 
totalROAS14d 
totalROAS14d 
Float 
Adattributed product sales per local currency unit of ad spend. Includes both sales of promoted products tracked in orders and products from the same brands as the products tracked (Total ROAS = Total Sales / Total cost) 
metric 
totalSales14d 
totalSales14d 
Float 
The total sales (in local currency) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad. 
metric 
totalSubscribeAndSaveSubscriptionCPA14d 
totalSubscribeAndSaveSubscriptionCPA14d 
Long 
The average cost to acquire a Total Subscribe & Save subscriptions conversion. This includes the cost to acquire a Total Subscribe & Save subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPSnSS = Total cost / Total SnSS) 
metric 
totalSubscribeAndSaveSubscriptionCVR14d 
totalSubscribeAndSaveSubscriptionCVR14d 
Percentage 
The number of Total Subscribe & Save subscriptions conversions relative to the number of ad impressions. This includes Total Subscribe & Save subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total SnSS rate = Total SnSS / Impressions) 
metric 
totalSubscribeAndSaveSubscriptionClicks14d 
totalSubscribeAndSaveSubscriptionClicks14d 
Long 
The number of Total Subscribe & Save subscriptions attributed to ad clickthroughs. This includes subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total SnSS clicks = SnSS clicks + SnSS clicks BH) 
metric 
totalSubscribeAndSaveSubscriptionViews14d 
totalSubscribeAndSaveSubscriptionViews14d 
Long 
The number of Total Subscribe & Save subscriptions attributed to impressions. This includes subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total SnSS views = SnSS views + SnSS views BH) 
metric 
totalSubscribeAndSaveSubscriptions14d 
totalSubscribeAndSaveSubscriptions14d 
Long 
The number of Subscribe & Save subscriptions for products featured in an order and other products from the same brands as the products featured, attributed to a view or click on an ad. This count does not include further purchases of the ASIN(s) during replenishing subscriptions. (Total SnSS = SnSS + SnSS BH) 
metric 
totalUnitsSold14d 
totalUnitsSold14d 
Long 
The total quantity of promoted products and products from the same brand as promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event. 
metric 
unitsSold14d 
unitsSold14d 
Long 
The total quantity of promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event. 
metric 
videoComplete 
videoComplete 
Long 
The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed. 
metric 
videoCompleted 
videoCompleted 
Long 
The number of Video completed pixel conversions 
metric 
videoCompletedCPA 
videoCompletedCPA 
Long 
The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed) 
metric 
videoCompletedCVR 
videoCompletedCVR 
Percentage 
The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video end / Impressions) 
metric 
videoCompletedViews 
videoCompletedViews 
Long 
The number of Video completed pixel conversions attributed to ad impressions. 
metric 
videoCompletionRate 
videoCompletionRate 
Percentage 
The number of video completions relative to the number of video starts. (Video completion rate = Video complete / Video start) 
metric 
videoDownloadRate14d 
videoDownloadRate14d 
Percentage 
The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) 
metric 
videoDownloads14d 
videoDownloads14d 
Long 
The number of times a video was downloaded for the featured product. 
metric 
videoDownloadsClicks14d 
videoDownloadsClicks14d 
Long 
The number of video downloads attributed to ad clickthroughs. 
metric 
videoDownloadsViews14d 
videoDownloadsViews14d 
Long 
The number of video downloads attributed to ad impressions. 
metric 
videoEndClicks 
videoEndClicks 
Long 
The number of Video completed pixel conversions attributed to ad clickthroughs. 
metric 
videoFirstQuartile 
videoFirstQuartile 
Long 
The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. 
metric 
videoMidpoint 
videoMidpoint 
Long 
The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. 
metric 
videoMute 
videoMute 
Long 
The number of times a user muted the video ad. 
metric 
videoPause 
videoPause 
Long 
The number of times a user paused the video ad. 
metric 
videoResume 
videoResume 
Long 
The number of times a user unpaused the video ad. 
metric 
videoStart 
videoStart 
Long 
The number of times a video ad was started. 
metric 
videoStarted 
videoStarted 
Long 
The number of Video started pixel conversions 
metric 
videoStartedCPA 
videoStartedCPA 
Long 
The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started) 
metric 
videoStartedCVR 
videoStartedCVR 
Percentage 
The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions) 
metric 
videoStartedClicks 
videoStartedClicks 
Long 
The number of Video started pixel conversions attributed to ad clickthroughs. 
metric 
videoStartedViews 
videoStartedViews 
Long 
The number of Video started pixel conversions attributed to ad impressions. 
metric 
videoStreams14d 
videoStreams14d 
Long 
The number of times a video was streamed (played without downloading). 
metric 
videoStreamsClicks14d 
videoStreamsClicks14d 
Long 
The number of video streams attributed to ad clickthroughs. 
metric 
videoStreamsRate14d 
videoStreamsRate14d 
Percentage 
The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) 
metric 
videoStreamsViews14d 
videoStreamsViews14d 
Long 
The number of video streams attributed to ad impressions. 
metric 
videoThirdQuartile 
videoThirdQuartile 
Long 
The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. 
metric 
videoUnmute 
videoUnmute 
Long 
The number of times a user unmuted the video ad. 
metric 
viewabilityRate 
viewabilityRate 
Percentage 
Viewable impressions / measurable impressions. *The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.* 
metric 
viewableImpressions 
viewableImpressions 
Long 
Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. *Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.* 
metric 
widgetInteraction14d 
widgetInteraction14d 
Long 
The number of Widget interaction pixel conversions 
metric 
widgetInteractionCPA14d 
widgetInteractionCPA14d 
Long 
The average cost to acquire a Widget interaction pixel conversions. (Widget interaction CPA = Total cost / Widget interaction) 
metric 
widgetInteractionCVR14d 
widgetInteractionCVR14d 
Percentage 
The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions) 
metric 
widgetInteractionClicks14d 
widgetInteractionClicks14d 
Long 
The number of Widget interaction pixel conversions attributed to ad clickthroughs. 
metric 
widgetInteractionViews14d 
widgetInteractionViews14d 
Long 
The number of Widget interaction pixel conversions attributed to ad impressions. 
metric 
widgetLoad14d 
widgetLoad14d 
Long 
The number of Widget load pixel conversions 
metric 
widgetLoadCPA14d 
widgetLoadCPA14d 
Long 
The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load) 
metric 
widgetLoadCVR14d 
widgetLoadCVR14d 
Percentage 
The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions) 
metric 
widgetLoadClicks14d 
widgetLoadClicks14d 
Long 
The number of Widget load pixel conversions attributed to ad clickthroughs. 
metric 
widgetLoadViews14d 
widgetLoadViews14d 
Long 
The number of Widget load pixel conversions attributed to ad impressions. 
metric 