Google Ad Manager

Activity Group ID

ACTIVITY_GROUP_ID

long

Breaks down reporting data by activity group ID.

dimension

Activity group

ACTIVITY_GROUP_NAME

string

Breaks down reporting data by activity group.

dimension

Activity ID

ACTIVITY_ID

long

Breaks down reporting data by activity ID.

dimension

Activity

ACTIVITY_NAME

string

Breaks down reporting data by activity.

dimension

AdSense Active View Average Viewable Time (seconds)

ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

float

Active View AdSense average time in seconds that specific impressions are reported as being viewable.

metric

AdSense Active View eligible impressions

ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

long

Total number of impressions delivered by AdSense that were eligible to measure viewability.

metric

AdSense Active View measurable impressions

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

long

The number of impressions delivered by AdSense that were sampled, and measurable by active view.

metric

AdSense Active View % measurable impressions

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

percentage

The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view).

metric

AdSense Active View Revenue

ADSENSE_ACTIVE_VIEW_REVENUE

currency

Active View AdSense revenue.

metric

AdSense Active View viewable impressions

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

long

The number of impressions delivered by AdSense viewed on the user's screen.

metric

AdSense Active View % viewable impressions

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

percentage

The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).

metric

AdSense average eCPM

ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM

currency

The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation.

metric

AdSense clicks

ADSENSE_LINE_ITEM_LEVEL_CLICKS

long

The number of clicks an AdSense ad delivered for line item-level dynamic allocation.

metric

AdSense CTR

ADSENSE_LINE_ITEM_LEVEL_CTR

percentage

The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation.

metric

AdSense impressions

ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS

long

The number of impressions an AdSense ad delivered for line item-level dynamic allocation.

metric

AdSense clicks (%)

ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS

percentage

The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation.

metric

AdSense impressions (%)

ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS

percentage

The ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation.

metric

AdSense revenue

ADSENSE_LINE_ITEM_LEVEL_REVENUE

currency

Revenue generated from AdSense ads delivered for line item-level dynamic allocation.

metric

AdSense targeted clicks

ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS

long

The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

metric

AdSense targeted impressions

ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS

long

The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

metric

AdSense revenue (%)

ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

percentage

The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation.

metric

Adsense Line Item Level With CPD Percent Revenue

ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE

percentage

The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation.

metric

AdSense responses served

ADSENSE_RESPONSES_SERVED

long

The total number of times that an AdSense ad is delivered.

metric

Advertiser credit status

ADVERTISER_CREDIT_STATUS

string

Represents Company.creditStatus for Dimension.ADVERTISER_NAME. Can be used for filtering.

dimension

External advertiser ID

ADVERTISER_EXTERNAL_ID

long

Represents Company.externalId for Dimension.ADVERTISER_NAME.

dimension

Advertiser ID

ADVERTISER_ID

long

Breaks down reporting data by advertising company Company.id. Can be used to filter by Company.id.

dimension

Advertiser labels

ADVERTISER_LABELS

string

Represents Company.appliedLabels as a comma separated list of Label.name for Dimension.ADVERTISER_NAME.

dimension

Advertiser Label IDs

ADVERTISER_LABEL_IDS

long

Represents Company.appliedLabels as a comma separated list of Label.id for Dimension.ADVERTISER_NAME.

dimension

Advertiser primary contact

ADVERTISER_PRIMARY_CONTACT

string

Represents name and email address in the form of name(email) of primary contact for Dimension.ADVERTISER_NAME.

dimension

Advertiser type

ADVERTISER_TYPE

string

Represents Company.type for Dimension.ADVERTISER_NAME. Can be used for filtering.

dimension

Ad Exchange Active View Average Viewable Time (seconds)

AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

float

Active View AdExchange average time in seconds that specific impressions are reported as being viewable.

metric

Ad Exchange Active View eligible impressions

AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

long

Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.

metric

Ad Exchange historical

AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS

long

Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability.

metric

Active view measurable

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE

percentage

The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement.

metric

Ad Exchange Active View measurable impressions

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

long

The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.

metric

Ad Exchange Active View % measurable impressions

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

percentage

The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view).

metric

Active view measured impressions

AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS

long

Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View.

metric

Ad Exchange Active View Revenue

AD_EXCHANGE_ACTIVE_VIEW_REVENUE

currency

Active View AdExchange revenue.

metric

Active view viewable

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE

percentage

The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties.

metric

Ad Exchange Active View viewable impressions

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

long

The number of impressions delivered by Ad Exchange viewed on the user's screen.

metric

Ad Exchange Active View % viewable impressions

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

percentage

The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).

metric

Ad Exchange historical

AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS

float

Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable.

metric

Advertiser domains

AD_EXCHANGE_ADVERTISER_DOMAIN

string

Breaks down mapped Ad Exchange web property data by Ad Exchange advertiser domain.

dimension

Advertisers

AD_EXCHANGE_ADVERTISER_NAME

string

Breaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads.

dimension

Advertiser verticals

AD_EXCHANGE_ADVERTISER_VERTICAL

string

Breaks down mapped Ad Exchange web property data by Ad Exchange advertiser vertical.

dimension

Ad CTR

AD_EXCHANGE_AD_CTR

percentage

The click-through rate of impressions issued by mapped Ad Exchange properties.

metric

Ad eCPM

AD_EXCHANGE_AD_ECPM

float

Ad revenue per 1000 ad impressions, for mapped Ad Exchange properties.

metric

Ad locations

AD_EXCHANGE_AD_LOCATION

string

Breaks down mapped Ad Exchange web property data by Ad Exchange ad location.

dimension

Ad requests

AD_EXCHANGE_AD_REQUESTS

long

The number of ad requests issued by mapped Ad Exchange properties.

metric

Ad request CTR

AD_EXCHANGE_AD_REQUEST_CTR

percentage

The click-through rate of ad requests issued by mapped Ad Exchange properties.

metric

Ad request eCPM

AD_EXCHANGE_AD_REQUEST_ECPM

currency

The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties.

metric

Ad Types

AD_EXCHANGE_AD_TYPE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange ad type.

dimension

Agencies

AD_EXCHANGE_AGENCY

string

Breaks down mapped Ad Exchange web property data by Ad Exchange agency.

dimension

Average viewable time (secs)

AD_EXCHANGE_AVERAGE_VIEWABLE_TIME

float

The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable.

metric

Ad Exchange Bid Type Code

AD_EXCHANGE_BID_TYPE_CODE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange bid type code.

dimension

Branding types

AD_EXCHANGE_BRANDING_TYPE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange branding type. Examples: Branded, Anonymous.

dimension

Ad Exchange Branding Type Code

AD_EXCHANGE_BRANDING_TYPE_CODE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange branding type code.

dimension

Brands

AD_EXCHANGE_BRAND_NAME

string

Breaks down mapped Ad Exchange web property data by the Ad Exchange brand name that bids on ads.

dimension

Ad Exchange Buyer Network ID

AD_EXCHANGE_BUYER_NETWORK_ID

long

Breaks down mapped Ad Exchange web property data by Ad Exchange ad network ID.

dimension

Buyer networks

AD_EXCHANGE_BUYER_NETWORK_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange ad network name. Example: Google Adwords.

dimension

Channels

AD_EXCHANGE_CHANNEL_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange channel.

dimension

Clicks

AD_EXCHANGE_CLICKS

long

The number of clicks delivered by mapped Ad Exchange properties.

metric

Ad Exchange Country Code

AD_EXCHANGE_COUNTRY_CODE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange country code.

dimension

Countries

AD_EXCHANGE_COUNTRY_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange country name.

dimension

Coverage

AD_EXCHANGE_COVERAGE

percentage

The matched queries click-through rate delivered by mapped Ad Exchange properties.

metric

CPC

AD_EXCHANGE_CPC

currency

The cost-per-click generated by mapped Ad Exchange properties.

metric

Creative sizes

AD_EXCHANGE_CREATIVE_SIZES

string

Breaks down mapped Ad Exchange web property data by Ad Exchange creative size.

dimension

CTR

AD_EXCHANGE_CTR

percentage

The matched queries click-through rate delivered by mapped Ad Exchange properties.

metric

Ad Exchange Custom Channel Code

AD_EXCHANGE_CUSTOM_CHANNEL_CODE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange custom channel code.

dimension

Ad Exchange Custom Channel ID

AD_EXCHANGE_CUSTOM_CHANNEL_ID

long

Breaks down mapped Ad Exchange web property data by Ad Exchange custom channel ID.

dimension

Days

AD_EXCHANGE_DATE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange date, in Ad Exchange timezone.

dimension

Deals ad requests

AD_EXCHANGE_DEALS_AD_REQUESTS

long

Total ad requests associated with a given Deal, for mapped Ad Exchange properties.

metric

Deals bid responses

AD_EXCHANGE_DEALS_BID_RESPONSES

long

Number of responses that shows that a buyer is bidding, for mapped Ad Exchange properties.

metric

Deals matched requests

AD_EXCHANGE_DEALS_MATCHED_REQUESTS

long

Deal ad requests for mapped Ad Exchange properties which were matched.

metric

Deals match rate

AD_EXCHANGE_DEALS_MATCH_RATE

percentage

Deals matched requests divided by Deals ad requests, for mapped Ad Exchange properties.

metric

Deal IDs

AD_EXCHANGE_DEAL_ID

long

Breaks down mapped Ad Exchange web property data by Ad Exchange deal id.

dimension

Deal names

AD_EXCHANGE_DEAL_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange deal name.

dimension

Device categories

AD_EXCHANGE_DEVICE_CATEGORY

string

Breaks down mapped Ad Exchange web property data by Ad Exchange device category.

dimension

DFP Ad Units

AD_EXCHANGE_DFP_AD_UNIT

string

Breaks down mapped Ad Exchange web property data by Ad Manager ad unit.

dimension

Ad Exchange DFP Ad Unit ID

AD_EXCHANGE_DFP_AD_UNIT_ID

long

Breaks down mapped Ad Exchange web property data by Ad Manager ad unit ID.

dimension

DSPs

AD_EXCHANGE_DSP_BUYER_NETWORK_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange DSP buyer network name.

dimension

Estimated revenue

AD_EXCHANGE_ESTIMATED_REVENUE

currency

The estimated net revenue generated by mapped Ad Exchange properties.

metric

Expandable types

AD_EXCHANGE_EXPANSION_TYPE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange expansion type.

dimension

Ad impressions

AD_EXCHANGE_IMPRESSIONS

long

Ad Impressions on mapped Ad Exchange properties. When multiple text ads fill a single display slot it is only counted once, when the top text ad is recognized.

metric

Inventory ownership

AD_EXCHANGE_INVENTORY_OWNERSHIP

string

Breaks down mapped Ad Exchange web property data by Ad Exchange inventory ownership.

dimension

Inventory sizes

AD_EXCHANGE_INVENTORY_SIZE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange inventory size

dimension

AD Exchange Inventory Size Code

AD_EXCHANGE_INVENTORY_SIZE_CODE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange inventory size code.

dimension

Lift

AD_EXCHANGE_LIFT

percentage

The total lift generated by mapped Ad Exchange properties.

metric

Ad Exchange average eCPM

AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM

currency

The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation.

metric

Ad Exchange clicks

AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS

long

The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation

metric

Ad Exchange CTR

AD_EXCHANGE_LINE_ITEM_LEVEL_CTR

percentage

The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation.

metric

Ad Exchange impressions

AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS

long

The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.

metric

Ad Exchange clicks (%)

AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS

percentage

The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.

metric

Ad Exchange impressions (%)

AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS

percentage

The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.

metric

Ad Exchange revenue

AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE

currency

Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation. Represented in publisher currency and time zone

metric

Ad Exchange targeted clicks

AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS

long

The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

metric

Ad Exchange targeted impressions

AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS

long

The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

metric

Ad Exchange revenue (%)

AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

percentage

The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation.

metric

Ad Exchange Line Level With CPD Percent Revenue

AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE

percentage

The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation

metric

Matched eCPM

AD_EXCHANGE_MATCHED_ECPM

currency

The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties.

metric

Matched requests

AD_EXCHANGE_MATCHED_REQUESTS

long

Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties.

metric

App names

AD_EXCHANGE_MOBILE_APP_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange mobile app name.

dimension

Carrier names

AD_EXCHANGE_MOBILE_CARRIER_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange mobile carrier name.

dimension

Devices

AD_EXCHANGE_MOBILE_DEVICE_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange mobile device name.

dimension

Inventory types

AD_EXCHANGE_MOBILE_INVENTORY_TYPE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange mobile inventory type.

dimension

Months

AD_EXCHANGE_MONTH

string

Breaks down mapped Ad Exchange web property data by Ad Exchange month, in Ad Exchange timezone.

dimension

Network partner names

AD_EXCHANGE_NETWORK_PARTNER_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange network partner name.

dimension

Operating systems

AD_EXCHANGE_OPERATING_SYSTEM

string

Breaks down mapped Ad Exchange web property data by Ad Exchange operating system version.

dimension

Optimization type

AD_EXCHANGE_OPTIMIZATION_TYPE

string

Breaks down reporting data by optimization type.

dimension

Ad Exchange Pricing Rule ID

AD_EXCHANGE_PRICING_RULE_ID

long

Breaks down mapped Ad Exchange web property data by Ad Exchange pricing rule ID.

dimension

Pricing rules

AD_EXCHANGE_PRICING_RULE_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange pricing rule.

dimension

Ad Exchange Product Code

AD_EXCHANGE_PRODUCT_CODE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange product code.

dimension

Products

AD_EXCHANGE_PRODUCT_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange product.

dimension

Request sources

AD_EXCHANGE_REQUEST_SOURCES

string

Breaks down mapped Ad Exchange web property data by Ad Exchange request source.

dimension

Ad Exchange responses served

AD_EXCHANGE_RESPONSES_SERVED

long

The total number of times that an Ad Exchange ad is delivered.

metric

Sites

AD_EXCHANGE_SITE_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange site.

dimension

Ad Exchange Tag Code

AD_EXCHANGE_TAG_CODE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange tags.

dimension

Tags

AD_EXCHANGE_TAG_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange tag.

dimension

Targeting types

AD_EXCHANGE_TARGETING_TYPE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange targeting type.

dimension

Ad Exchange Targeting Type Code'

AD_EXCHANGE_TARGETING_TYPE_CODE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange targeting type code.

dimension

Transaction types

AD_EXCHANGE_TRANSACTION_TYPE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange deal/transaction type. Example: Open auction.

dimension

URLs

AD_EXCHANGE_URL

string

Breaks down mapped Ad Exchange web property data by Ad Exchange URL.

dimension

Ad Exchange URL ID

AD_EXCHANGE_URL_ID

long

Breaks down mapped Ad Exchange web property data by Ad Exchange URL ID.

dimension

Bandwidth

AD_EXCHANGE_USER_BANDWIDTH_NAME

string

Breaks down mapped Ad Exchange web property data by Ad Exchange user bandwidth.

dimension

Video abandonment rate

AD_EXCHANGE_VIDEO_ABANDONMENT_RATE

long

The video abandonment rate for mapped Ad Exchange properties.

metric

Ad Exchange Video Ad Duration

AD_EXCHANGE_VIDEO_AD_DURATION

string

Breaks down mapped Ad Exchange web property data by Ad Exchange video ad duration.

dimension

Video ad durations

AD_EXCHANGE_VIDEO_AD_DURATION_RAW

string

Breaks down mapped Ad Exchange web property data by Ad Exchange raw video ad duration.

dimension

Video ad types

AD_EXCHANGE_VIDEO_AD_TYPE

string

Breaks down mapped Ad Exchange web property data by Ad Exchange video ad type.

dimension

Auto-plays

AD_EXCHANGE_VIDEO_AUTO_PLAY

long

Number of times that the publisher specified a video ad played automatically for video ads by Ad Exchange properties.

metric

Click-to-plays

AD_EXCHANGE_VIDEO_CLICK_TO_PLAY

long

Number of times that the publisher specified a video ad played when clicked for video ads by Ad Exchange properties.

metric

Collapse

AD_EXCHANGE_VIDEO_COLLAPSE

long

Video interaction event for video ads by Ad Exchange properties. The number of times a user collapses a video, either to its original size or to a different size.

metric

Complete

AD_EXCHANGE_VIDEO_COMPLETE

long

The number of times the video played to completion for video ads by Ad Exchange properties.

metric

Completion rate

AD_EXCHANGE_VIDEO_COMPLETION_RATE

percentage

Percentage of times the video played to the end for video ads by Ad Exchange properties.

metric

Video drop-off rate

AD_EXCHANGE_VIDEO_DROPOFF_RATE

percentage

The video drop off rate for mapped Ad Exchange properties

metric

Expand

AD_EXCHANGE_VIDEO_EXPAND

long

Video interaction event for video ads by Ad Exchange properties. The number of times a user expands a video.

metric

Full screen

AD_EXCHANGE_VIDEO_FULL_SCREEN

long

Video interaction event for video ads by Ad Exchange properties. The number of times ad clip played in full screen mode.

metric

Midpoint

AD_EXCHANGE_VIDEO_MIDPOINT

long

The number of times the video reached its midpoint during play for video ads by Ad Exchange properties.

metric

Mute

AD_EXCHANGE_VIDEO_MUTE

long

Video interaction event for video ads by Ad Exchange properties. The number of times video player was in mute state during play of ad clip.

metric

Pause

AD_EXCHANGE_VIDEO_PAUSE

long

Video interaction event for video ads by Ad Exchange properties. The number of times user paused ad clip.

metric

Ad Exchange Video Quartile 1

AD_EXCHANGE_VIDEO_QUARTILE_1

long

A count of how many users watch the first 25% of a video ad, for mapped Ad Exchange properties.

metric

Ad Exchange Video Quartile 3

AD_EXCHANGE_VIDEO_QUARTILE_3

long

A count of how many users watch the first 75% of a video ad, for mapped Ad Exchange properties.

metric

Resume

AD_EXCHANGE_VIDEO_RESUME

long

Video interaction event for video ads by Ad Exchange properties. The number of times the user unpaused the video ad.

metric

Rewind

AD_EXCHANGE_VIDEO_REWIND

long

Video interaction event for video ads by Ad Exchange properties. The number of times a user rewinds the video ad.

metric

Video skipped

AD_EXCHANGE_VIDEO_SKIPPED

long

Video interaction event for video ads by Ad Exchange properties. The number of times a skippable video is skipped.

metric

Video start

AD_EXCHANGE_VIDEO_START

long

The number of impressions where the video was played for video ads by Ad Exchange properties.

metric

Total error rate

AD_EXCHANGE_VIDEO_TOTAL_ERROR_RATE

float

The video total error rate by Ad Exchange properties.

metric

Total error count

AD_EXCHANGE_VIDEO_TOTAL_VAST_ERROR_COUNT

long

Total error count

metric

TrueView skip rate

AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE

percentage

Percentage of times a user clicked Skip, for mapped Ad Exchange properties.

metric

TrueView views

AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS

long

Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first, for mapped Ad Exchange properties.

metric

TrueView VTR

AD_EXCHANGE_VIDEO_TRUEVIEW_VTR

float

TrueView views divided by TrueView impressions, for mapped Ad Exchange properties.

metric

Unmute

AD_EXCHANGE_VIDEO_UNMUTE

long

Video interaction event for video ads by Ad Exchange properties. The number of times a user unmutes the video ad.

metric

VAST2 error count

AD_EXCHANGE_VIDEO_VAST2_ERROR_COUNT

long

The number of times a VAST2 error occurred for video ads by Ad Exchange properties linked to Ad Manager.

metric

VAST3 100 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_100_COUNT

long

The number of times a VAST3 error 100 occurred for video ads by Ad Exchange properties.

metric

VAST3 101 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_101_COUNT

long

The number of times a VAST3 error 101 occurred for video ads by Ad Exchange properties.

metric

VAST3 102 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_102_COUNT

long

The number of times a VAST3 error 102 occurred for video ads by Ad Exchange properties.

metric

VAST3 200 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_200_COUNT

long

The number of times a VAST3 error 200 occurred for video ads by Ad Exchange properties.

metric

VAST3 201 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_201_COUNT

long

The number of times a VAST3 error 201 occurred for video ads by Ad Exchange properties.

metric

VAST3 202 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_202_COUNT

long

The number of times a VAST3 error 202 occurred for video ads by Ad Exchange properties.

metric

VAST3 203 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_203_COUNT

long

The number of times a VAST3 error 203 occurred for video ads by Ad Exchange properties.

metric

VAST3 300 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_300_COUNT

long

The number of times a VAST3 error 300 occurred for video ads by Ad Exchange properties

metric

VAST3 301 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_301_COUNT

long

The number of times a VAST3 error 301 occurred for video ads by Ad Exchange properties.

metric

VAST3 302 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_302_COUNT

long

The number of times a VAST3 error 302 occurred for video ads by Ad Exchange properties.

metric

VAST3 303 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_303_COUNT

long

The number of times a VAST3 error 303 occurred for video ads by Ad Exchange properties

metric

VAST3 400 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_400_COUNT

long

The number of times a VAST3 error 400 occurred for video ads by Ad Exchange properties.

metric

VAST3 401 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_401_COUNT

long

The number of times a VAST3 error 401 occurred for video ads by Ad Exchange properties.

metric

VAST3 402 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_402_COUNT

long

The number of times a VAST3 error 402 occurred for video ads by Ad Exchange properties.

metric

VAST3 403 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_403_COUNT

long

The number of times a VAST3 error 403 occurred for video ads by Ad Exchange properties.

metric

VAST3 405 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_405_COUNT

long

The number of times a VAST3 error 405 occurred for video ads by Ad Exchange properties.

metric

AD_EXCHANGE_VIDEO_VAST_ERROR_500_COUNT

AD_EXCHANGE_VIDEO_VAST_ERROR_500_COUNT

long

The number of times a VAST3 error 500 occurred for video ads by Ad Exchange properties.

metric

VAST3 501 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_501_COUNT

long

The number of times a VAST3 error 501 occurred for video ads by Ad Exchange properties.

metric

VAST3 502 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_502_COUNT

long

The number of times a VAST3 error 502 occurred for video ads by Ad Exchange properties

metric

VAST3 503 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_503_COUNT

long

The number of times a VAST3 error 503 occurred for video ads by Ad Exchange properties.

metric

VAST3 600 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_600_COUNT

long

The number of times a VAST3 error 600 occurred for video ads by Ad Exchange properties.

metric

VAST3 601 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_601_COUNT

long

The number of times a VAST3 error 601 occurred for video ads by Ad Exchange properties

metric

VAST3 602 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_602_COUNT

long

The number of times a VAST3 error 602 occurred for video ads by Ad Exchange properties.

metric

VAST3 603 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_603_COUNT

long

The number of times a VAST3 error 603 occurred for video ads by Ad Exchange properties.

metric

VAST3 604 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_604_COUNT

long

The number of times a VAST3 error 604 occurred for video ads by Ad Exchange properties.

metric

VAST3 900 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_900_COUNT

long

The number of times a VAST3 error 900 occurred for video ads by Ad Exchange properties.

metric

VAST3 901 error count

AD_EXCHANGE_VIDEO_VAST_ERROR_901_COUNT

long

The number of times a VAST3 error 901 occurred for video ads by Ad Exchange properties.

metric

Ad Exchange Web Property Code

AD_EXCHANGE_WEB_PROPERTY_CODE

string

Breaks down data by Ad Exchange mapped web property code

dimension

Weeks

AD_EXCHANGE_WEEK

string

Breaks down mapped Ad Exchange web property data by Ad Exchange week, in Ad Exchange timezone.

dimension

Ad Network ID

AD_NETWORK_ID

SDK mediation ads are ads for mobile devices. They have a list of ad networks which can provide ads to serve. Not every ad network will have an ad to serve so the device will try each network one-by-one until it finds an ad network with an ad to serve. The ad network that ends up serving the ad will appear here. Note that this id does not correlate to anything in the companies table and is not the same id as is served by ADVERTISER_ID.

The network that provided the ad for SDK ad mediation.

If selected for a report, that report will include only SDK mediation ads and will not contain non-SDK mediation ads.

Ad network name

AD_NETWORK_NAME

string

The name of the network defined in AD_NETWORK_ID.

dimension

Ad request sizes

AD_REQUEST_AD_UNIT_SIZES

string

Breaks down reporting data by the ad unit sizes specified in ad requests.

dimension

Key-values

AD_REQUEST_CUSTOM_CRITERIA

string

Breaks down reporting data by the custom criteria specified in ad requests.

dimension

Ad Server Active View Average Viewable Time (seconds)

AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

float

Active View ad server average time in seconds that specific impressions are reported as being viewable.

metric

Ad server Active View eligible impressions

AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

long

Total number of impressions delivered by the ad server that were eligible to measure viewability.

metric

Ad server Active View measurable impressions

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

long

The number of impressions delivered by the ad server that were sampled, and measurable by active view.

metric

Ad server Active View % measurable impressions

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

percentage

The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view).

metric

Ad Server Active View Revenue

AD_SERVER_ACTIVE_VIEW_REVENUE

currency

Active View ad server revenue.

metric

Ad server Active View viewable impressions

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

long

The number of impressions delivered by the ad server viewed on the user's screen.

metric

Ad server Active View % viewable impressions

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

percentage

The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).

metric

Can correspond to any of the following in the Ad Manager UI: Ad server CPM, CPC, CPD, and vCPM revenue, Ad server CPM, CPC and CPD revenue.

AD_SERVER_ALL_REVENUE

currency

The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

metric

Can correspond to any of the following in the Ad Manager UI: Ad server CPM, CPC, CPD, and vCPM revenue (gross), Ad server CPM, CPC and CPD revenue (gross).

AD_SERVER_ALL_REVENUE_GROSS

float

The CPM, CPC and CPD gross revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

metric

Ad server clicks

AD_SERVER_CLICKS

long

The number of clicks delivered by the ad server.

metric

CPA revenue

AD_SERVER_CPA_REVENUE

currency

The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

dimension

Ad server CPD revenue

AD_SERVER_CPD_REVENUE

currency

The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

metric

Ad server CPM and CPC revenue

AD_SERVER_CPM_AND_CPC_REVENUE

currency

The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

metric

Ad server CPM and CPC revenue (gross)

AD_SERVER_CPM_AND_CPC_REVENUE_GROSS

currency

The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

metric

Ad server CTR

AD_SERVER_CTR

percentage

The CTR for an ad delivered by the ad server.

metric

Ad server impressions

AD_SERVER_IMPRESSIONS

long

The number of impressions delivered by the ad server.

metric

Ad Server Inventory Level With Percent Revenue

AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE

percentage

The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.

metric

Ad server clicks (%)

AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS

float

The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.

metric

Ad server impressions (%)

AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS

percentage

The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.

metric

Ad server revenue (%)

AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

percentage

The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.

metric

Ad Server Line Item Level With CPD Percent Revenue

AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE

percentage

The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation.

metric

Ad server responses served

AD_SERVER_RESPONSES_SERVED

long

The total number of times that an ad is served by the ad server.

metric

Ad server targeted clicks

AD_SERVER_TARGETED_CLICKS

long

The number of clicks delivered by the ad server by explicit custom criteria targeting.

metric

Ad server targeted impressions

AD_SERVER_TARGETED_IMPRESSIONS

long

The number of impressions delivered by the ad server by explicit custom criteria targeting.

metric

Ad server unfiltered clicks

AD_SERVER_UNFILTERED_CLICKS

long

The number of clicks delivered by the ad server including clicks recognized as spam.

metric

Ad server unfiltered downloaded impressions

AD_SERVER_UNFILTERED_IMPRESSIONS

long

The number of downloaded impressions delivered by the ad server including impressions recognized as spam.

metric

Ad server average eCPM

AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM

currency

The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server.

metric

Ad Server With CPD Average eCPM

AD_SERVER_WITH_CPD_AVERAGE_ECPM

currency

The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server.

metric

Ad unit code

AD_UNIT_CODE

string

Represents AdUnit.adUnitCode for Dimension.AD_UNIT_NAME.

dimension

Ad Unit ID

AD_UNIT_ID

string

Breaks down reporting data by AdUnit.id. Can be used to filter by AdUnit.id. AD_UNIT_NAME, i.e. AdUnit.name, is automatically included as a dimension in the report.

dimension

Ad unit

AD_UNIT_NAME

string

Breaks down reporting data by ad unit.

dimension

Ad Unit Status

AD_UNIT_STATUS

string

Status of the ad unit. Not available as a dimension to report on, but exists as a dimension in order to filter on it using PQL. Valid values correspond to InventoryStatus.

dimension

Data partner

AUDIENCE_SEGMENT_DATA_PROVIDER_NAME

string

Breaks down reporting data by audience segment data provider name.

dimension

Audience Segment ID

AUDIENCE_SEGMENT_ID

long

Breaks down reporting data by billable audience segment ID.

dimension

Audience segment (billable)

AUDIENCE_SEGMENT_NAME

string

Breaks down reporting data by billable audience segment name.

dimension

Child network code

CHILD_NETWORK_CODE

string

Breaks down reporting data by child network code in MCM "Manage Inventory".

dimension

Child Network ID

CHILD_NETWORK_ID

long

Breaks down reporting data by child network ID in MCM "Manage Inventory".

dimension

City Criteria ID

CITY_CRITERIA_ID

long

Breaks down reporting data by city criteria ID.

dimension

City

CITY_NAME

string

Breaks down reporting data by city name.

dimension

Classified Advertiser ID

CLASSIFIED_ADVERTISER_ID

long

The ID of a classified advertiser.

dimension

Advertiser (classified)

CLASSIFIED_ADVERTISER_NAME

string

The name of a classified advertiser.

dimension

Clasified Brand ID

CLASSIFIED_BRAND_ID

long

The ID of a classified brand.

dimension

Brand (classified)

CLASSIFIED_BRAND_NAME

string

The name of a classified brand.

dimension

Click-through conversions

CLICK_THROUGH_CONVERSIONS

long

Number of click-through conversions.

metric

Advertiser click-through sales

CLICK_THROUGH_REVENUE

currency

Revenue for click-through conversions.

metric

CMS Metadata

CMS_METADATA

string

Breaks down reporting data by CMS metadata.

dimension

Content Bundle ID

CONTENT_BUNDLE_ID

long

Breaks down reporting data by ContentBundle.id.

dimension

Content bundle

CONTENT_BUNDLE_NAME

string

Breaks down reporting data by content bundle.

dimension

Content source name

CONTENT_CMS_NAME

string

Represents the CmsContent.displayName within the first element of Content.cmsContent for Dimension.CONTENT_NAME.

dimension

ID of the video in the content source

CONTENT_CMS_VIDEO_ID

string

Represents the CmsContent.cmsContentId within the first element of Content.cmsContent for Dimension.CONTENT_NAME.

dimension

Content ID

CONTENT_ID

long

Breaks down reporting data by Content.id.

dimension

Content

CONTENT_NAME

string

Breaks down reporting data by content.

dimension

Conversions per click

CONVERSIONS_PER_CLICK

long

Number of click-through conversions per click.

metric

Conversions per thousand impressions

CONVERSIONS_PER_THOUSAND_IMPRESSIONS

long

Number of view-through conversions per thousand impressions.

metric

Country Criteria ID

COUNTRY_CRITERIA_ID

long

Breaks down reporting data by country criteria ID.

dimension

Country

COUNTRY_NAME

string

Breaks down reporting data by country name.

dimension

Creative billing type

CREATIVE_BILLING_TYPE

string

Breaks down reporting data by creative billing type.

dimension

Click-through URL

CREATIVE_CLICK_THROUGH_URL

string

Represents the click-through URL for Dimension.CREATIVE_NAME.

dimension

Creative ID

CREATIVE_ID

long

Breaks down reporting data by Creative.id or creative set id (master's Creative.id) if the creative is part of a creative set. Can be used to filter by Creative.id.

dimension

Creative

CREATIVE_NAME

string

Breaks down reporting data by creative.

dimension

Creative Or Creative Set

CREATIVE_OR_CREATIVE_SET

string

Indicates if a creative is a regular creative or creative set. Values will be 'Creative' or 'Creative set'

dimension

Creative size

CREATIVE_SIZE

string

Breaks down reporting data by Creative.size. Cannot be used for filtering.

dimension

Creative size (delivered)

CREATIVE_SIZE_DELIVERED

string

Breaks down reporting data by the creative size the ad was delivered to.

dimension

Creative SSL compliance override

CREATIVE_SSL_COMPLIANCE_OVERRIDE

string

Represents whether a creative's SSL status was overridden.

dimension

Creative SSL scan result

CREATIVE_SSL_SCAN_RESULT

string

Represents whether a creative is SSL-compliant.

dimension

Creative type

CREATIVE_TYPE

string

Breaks down reporting data by creative type.

dimension

Key-values

CUSTOM_CRITERIA

string

Breaks down reporting data by custom criteria.

dimension

Custom Dimention

CUSTOM_DIMENSION

string

Breaks down reporting data by the CustomTargetingKeys marked as dimensions in inventory key-values setup. To use this dimension, a list of custom targeting key IDs must be specified in ReportQuery.customDimensionKeyIds.

dimension

Custom Event ID

CUSTOM_EVENT_ID

long

Breaks down reporting data by custom event ID.

dimension

Custom event

CUSTOM_EVENT_NAME

string

Breaks down reporting data by custom event name.

dimension

Custom event type

CUSTOM_EVENT_TYPE

string

Breaks down reporting data by custom event type (timer/exit/counter).

dimension

Custom Spot ID

CUSTOM_SPOT_ID

long

Breaks down reporting data by AdSpot.id.

dimension

Custom spot

CUSTOM_SPOT_NAME

string

Breaks down reporting data by content. AdSpot.name and AdSpot.id are automatically included as columns in the report.

dimension

Custom Targeting Value ID

CUSTOM_TARGETING_VALUE_ID

long

Breaks down reporting data by CustomTargetingValue.id.

dimension

Date

DATE

date

Daily breakdown of data.

dimension

Day of week

DAY

date

Calendar day of the week (e.g., Monday, Tuesday)

dimension

Demand Channel ID

DEMAND_CHANNEL_ID

long

Breaks down reporting data by demand channels.

dimension

Demand channel

DEMAND_CHANNEL_NAME

string

Breaks down reporting data by demand channel name.

dimension

Device Category ID

DEVICE_CATEGORY_ID

long

The ID of the device category to which an ad is being targeted.

dimension

Device category

DEVICE_CATEGORY_NAME

string

Breaks down reporting data by country name.

dimension

Total Active View eligible impressions

DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

long

Total number of impressions delivered by the ad server that were eligible to measure viewability.

metric

Total Active View measurable impressions

DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

long

The number of impressions delivered that were sampled and measurable by active view.

metric

Total Active View % measurable impressions

DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

percentage

The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view).

metric

Total Active View viewable impressions

DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

long

The number of impressions delivered that were viewed on the user's screen.

metric

Total Active View % viewable impressions

DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

percentage

The percentage of impressions delivered thar were viewed on the user's screen (out of the impressions measurable by active view).

metric

Advertiser

DP_ADVERTISER_NAME

string

Breaks down Demand reporting data by the advertiser name that bid on ads.

dimension

Buyer network

DP_ADX_BUYER_NETWORK_NAME

string

Breaks down Demand reporting data by Ad Exchange ad network name. Example: Google Adwords.

dimension

App ID

DP_APP_ID

long

Breaks down reporting data by mobile app ID

dimension

Brand

DP_BRAND_NAME

string

Breaks down Demand reporting data by the brand name that bids on ads.

dimension

Clicks

DP_CLICKS

long

Number of clicks delivered.

metric

Cost

DP_COST

currency

The revenue earned, calculated in publisher currency, for the ads delivered.

metric

DP Country Criteria ID

DP_COUNTRY_CRITERIA_ID

long

Breaks down Demand reporting data by country criteria ID. Can be used to filter by country criteria ID.

dimension

Country

DP_COUNTRY_NAME

string

Country associated to IP address from ad slot request.

dimension

Creative size

DP_CREATIVE_SIZE

string

Breaks down Demand reporting data by the creative size the ad was delivered to.

dimension

Date

DP_DATE

date

Breaks down Demand reporting data by date in the network time zone. Can be used to filter by date using ISO 8601's format 'YYYY-MM-DD'".

dimension

Deal IDs

DP_DEAL_ID

long

Breaks down reporting data by the deal id provided by the publisher in the ad request.

dimension

Device category

DP_DEVICE_CATEGORY_NAME

string

Breaks down reporting data by the category of device (smartphone, feature phone, tablet, or desktop).

dimension

Total Average eCPM

DP_ECPM

currency

The average estimated cost-per-thousand-impressions earned from ads delivered.

metric

Impressions

DP_IMPRESSIONS

long

Number of impressions delivered.

metric

Inventory type

DP_INVENTORY_TYPE

string

Breaks down Demand reporting data by inventory type.

dimension

Matched queries

DP_MATCHED_QUERIES

long

Number of requests where a buyer was matched with the Ad request.

metric

Device

DP_MOBILE_DEVICE_NAME

string

Breaks down reporting data by device name.

dimension

Month and year

DP_MONTH_YEAR

date

The related month and year. Example: "October 2019"

dimension

Queries

DP_QUERIES

long

Number of requests.

metric

Tag ID

DP_TAG_ID

long

Breaks down reporting data by the tag id provided by the publisher in the ad request.

dimension

Week

DP_WEEK

date

Calendar day of the week (e.g., Monday, Tuesday)

dimension

Dynamic Allocation Inventory Level With CPD Percent Revenue

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE

currency

The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.

metric

Eligible impressions

DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL

long

The number of Ad Exchange / AdSense and Ad Manager impressions.

metric

Impressions competing

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL

long

The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).

metric

Impressions not competing (%)

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL

percentage

The percentage of eligible impressions that are not competing in dynamic allocation.

metric

Dymanic Allocation Opportunity Impressions Not Competing Total

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL

float

The difference between eligible impressions and competing impressions in dynamic allocation.

metric

Dynamic allocation match rate

DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL

percentage

The percent of total dynamic allocation queries that won.

metric

Dymanic Allocation Opportunity Saturation Rate Total

DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL

percentage

The percent of eligible impressions participating in dynamic allocation.

metric

Unfilled competing impressions

DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING

long

The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.

metric

GRP Audience Average Frequency

GRP_AUDIENCE_AVERAGE_FREQUENCY

float

The audience average frequency calculated as GRP_AUDIENCE_IMPRESSIONS / GRP_UNIQUE_AUDIENCE.

metric

GRP Audience Impressions

GRP_AUDIENCE_IMPRESSIONS

long

The number of impressions in the given demographic bucket.

metric

GRP Audience Impressions Share

GRP_AUDIENCE_IMPRESSIONS_SHARE

percentage

Percentage of the number of impressions in the given demographic bucket (out of the number of impressions in all demographics).

metric

GRP Audience Reach

GRP_AUDIENCE_REACH

float

The audience reach calculated as GRP_UNIQUE_AUDIENCE / GRP_POPULATION.

metric

Can correspond to any of the following in the Ad Manager UI: Demographics, comScore vCE demographics.

GRP_DEMOGRAPHICS

string

Breaks down reporting data by gender and age group

dimension

GRP Gross Rating Points

GRP_GROSS_RATING_POINTS

float

The gross rating points (GRP) calculated as GRP_AUDIENCE_REACH * GRP_AUDIENCE_AVERAGE_FREQUENCY * 100.

metric

GRP_POPULATION

long

The number of people in the given demographic bucket.

metric

GRP_UNIQUE_AUDIENCE

long

The number of unique users reached in the given demographic bucket.

metric

GRP Unique Audience Share

GRP_UNIQUE_AUDIENCE_SHARE

percentage

Percentage of the number of unique users reached in the given demographic bucket (out of the number of unique users reached in all demographics).

metric

Hour

HOUR

time

Numeric hour of the day (0-23) according to the network time zone.

dimension

Invoiced impressions

INVOICED_IMPRESSIONS

long

The number of invoiced impressions.

metric

Invoiced unfilled impressions

INVOICED_UNFILLED_IMPRESSIONS

long

The number of invoiced unfilled impressions.

metric

Is First Look Deal

IS_FIRST_LOOK_DEAL

string

Whether the report contains only Ad Exchange traffic fulfilled by First Look Deals or omits it.

dimension

NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE

In-target % impression share

percentage

The share of impressions that reached all in-target demographics.

metric

Contracted quantity

LINE_ITEM_CONTRACTED_QUANTITY

long

Represents the LineItem.contractedUnitsBought quantity for Dimension.LINE_ITEM_NAME.

dimension

Rate

LINE_ITEM_COST_PER_UNIT

currency

Represents LineItem.costPerUnit for Dimension.LINE_ITEM_NAME.

dimension

Cost type

LINE_ITEM_COST_TYPE

string

Represents LineItem.costType for Dimension.LINE_ITEM_NAME. Can be used for filtering.

dimension

Creative end date

LINE_ITEM_CREATIVE_END_DATE

datetime

Represents a LineItemCreativeAssociation.endDateTime for a Dimension.LINE_ITEM_NAME and a Dimension.CREATIVE_NAME. Includes the date without the time.

dimension

Creative start date

LINE_ITEM_CREATIVE_START_DATE

datetime

Represents a LineItemCreativeAssociation.startDateTime for a Dimension.LINE_ITEM_NAME and a Dimension.CREATIVE_NAME. Includes the date without the time.

dimension

Currency code

LINE_ITEM_CURRENCY_CODE

string

Represents the 3 letter currency code for Dimension.LINE_ITEM_NAME.

dimension

Delivery Indicator

LINE_ITEM_DELIVERY_INDICATOR

string

Indicates the progress made for the delivery of the Dimension.LINE_ITEM_NAME.

dimension

Delivery pacing

LINE_ITEM_DELIVERY_PACING

string

Represents LineItem.deliveryRateType for Dimension.LINE_ITEM_NAME.

dimension

Discount

LINE_ITEM_DISCOUNT

float

Represents the LineItem.discount for Dimension.LINE_ITEM_NAME. The number is either a percentage or an absolute value depending on LineItem.discountType.

dimension

Line item end date

LINE_ITEM_END_DATE_TIME

date

Represents the end date (in YYYY-MM-DD format) for Dimension.LINE_ITEM_NAME. Can be used for filtering.

dimension

External Line Item ID

LINE_ITEM_EXTERNAL_ID

long

Represents LineItem.externalId for Dimension.LINE_ITEM_NAME. Can be used for filtering.

dimension

Frequency cap

LINE_ITEM_FREQUENCY_CAP

string

Represents LineItem.frequencyCaps as a comma separated list of "FrequencyCap.maxImpressions impressions per/every FrequencyCap.numTimeUnits FrequencyCap.timeUnit" (e.g. "10 impressions every day,500 impressions per lifetime") for Dimension.LINE_ITEM_NAME.

dimension

Goal quantity

LINE_ITEM_GOAL_QUANTITY

long

The total number of impressions, clicks or days that is reserved for Dimension.LINE_ITEM_NAME.

dimension

Line item type

LINE_ITEM_ID

long

Type of line item associated to the Creative that served to the ad slot request.

dimension

Line item labels

LINE_ITEM_LABELS

string

Represents LineItem.effectiveAppliedLabels as a comma separated list of Label.name for Dimension.LINE_ITEM_NAME.

dimension

Line Item Label IDs

LINE_ITEM_LABEL_IDS

long

Represents LineItem.effectiveAppliedLabels as a comma separated list of Label.id for Dimension.LINE_ITEM_NAME.

dimension

Line item last reconciliation time

LINE_ITEM_LAST_RECONCILIATION_DATE_TIME

string

Represents the monthly last reconciliation date time of the line item for Dimension.LINE_ITEM_NAME and Dimension.MONTH_YEAR.

dimension

Line item lifetime clicks

LINE_ITEM_LIFETIME_CLICKS

long

The total number of clicks delivered over the lifetime of a Dimension.LINE_ITEM_NAME.

dimension

Line item lifetime impressions

LINE_ITEM_LIFETIME_IMPRESSIONS

long

The total number of impressions delivered over the lifetime of a Dimension.LINE_ITEM_NAME.

dimension

Line item

LINE_ITEM_NAME

string

Breaks down reporting data by line item.

dimension

Booked revenue (exclude CPD)

LINE_ITEM_NON_CPD_BOOKED_REVENUE

currency

The cost of booking for a non-CPD Dimension.LINE_ITEM_NAME.

dimension

Optimizable

LINE_ITEM_OPTIMIZABLE

string

Generated as true for Dimension.LINE_ITEM_NAME which is eligible for optimization, false otherwise. Can be used for filtering.

dimension

Line item priority

LINE_ITEM_PRIORITY

long

Represents LineItem.priority for Dimension.LINE_ITEM_NAME as a value between 1 and 16. Can be used for filtering.

dimension

Line item reconciliation status

LINE_ITEM_RECONCILIATION_STATUS

string

Represents the monthly reconciliation status of the line item for Dimension.LINE_ITEM_NAME and Dimension.MONTH_YEAR.

dimension

Sponsorship goal (%)

LINE_ITEM_SPONSORSHIP_GOAL_PERCENTAGE

percentage

The ratio between the goal quantity for Dimension.LINE_ITEM_NAME of LineItemType.SPONSORSHIP and the LINE_ITEM_GOAL_QUANTITY. Represented as a number between 0..100.

dimension

Line item start date

LINE_ITEM_START_DATE_TIME

date

Represents the start date (in YYYY-MM-DD format) for Dimension.LINE_ITEM_NAME. Can be used for filtering

dimension

Line item type

LINE_ITEM_TYPE

string

Type of line item associated to the Creative that served to the ad slot request.

dimension

Master Companion Creative ID

MASTER_COMPANION_CREATIVE_ID

long

Breaks down reporting data by Creative.id.

dimension

Master and Companion creative

MASTER_COMPANION_CREATIVE_NAME

string

Breaks down reporting data by creative.

dimension

Master or Companion

MASTER_COMPANION_TYPE

string

The type of creative in a creative set - master or companion.

dimension

Mediation Third Party eCPM

MEDIATION_THIRD_PARTY_ECPM

currency

Mediation third-party average cost-per-thousand-impressions.

metric

Mediation type

MEDIATION_TYPE

string

Breaks down reporting data by mediation type. A mediation type can be web, mobile app or video.

dimension

Metro Criteria ID

METRO_CRITERIA_ID

long

Breaks down reporting data by metro criteria ID.

dimension

Metro

METRO_NAME

string

Breaks down reporting data by metro name.

dimension

App names

MOBILE_APP_NAME

string

Breaks down reporting data by mobile app name. Can be used for filtering

dimension

Devices

MOBILE_DEVICE_NAME

string

Breaks down reporting data by device name. Can be used for filtering.

dimension

Can correspond to any of the following in the Ad Manager UI: Inventory types (retired), Inventory types.

MOBILE_INVENTORY_TYPE

string

Breaks down reporting data by inventory type. Can be used for filtering.

dimension

Month and year

MONTH_AND_YEAR

date

The related month and year. Example: "October 2019"

dimension

Native Style ID

NATIVE_STYLE_ID

long

Breaks down reporting data by native style ID.

dimension

Native style name

NATIVE_STYLE_NAME

string

Breaks down reporting data by native style name.

dimension

Native Template ID

NATIVE_TEMPLATE_ID

long

Breaks down reporting data by native template (also known as creative template) ID.

dimension

Native ad format name

NATIVE_TEMPLATE_NAME

string

Breaks down reporting data by native template (also known as creative template) name.

dimension

Audience index

NIELSEN_AUDIENCE_INDEX

float

The relative unique audience in the demographic compared with its share of the overall population.

metric

Average frequency

NIELSEN_AVERAGE_FREQUENCY

float

The average number of times that a person within the target audience sees an advertisement.

metric

Nielsen Demographics

NIELSEN_DEMOGRAPHICS

string

Breaks down reporting data by gender and age group, i.e., MALE_18_TO_20, MALE_21_TO_24, MALE_25_TO_29, MALE_30_TO_35, MALE_35_TO_39, MALE_40_TO_44, MALE_45_TO_49, MALE_50_TO_54, MALE_55_TO_64, MALE_65_PLUS, FEMALE_18_TO_20, FEMALE_21_TO_24, FEMALE_25_TO_29, FEMALE_30_TO_34, FEMALE_35_TO_39, FEMALE_40_TO_44, FEMALE_45_TO_49, FEMALE_50_TO_54, FEMALE_55_TO_64, FEMALE_65_PLUS, and OTHER.

dimension

Nielsen Device ID

NIELSEN_DEVICE_ID

long

Breaks down reporting data by device type, i.e., Computer, Mobile and other types.

dimension

Nielsen Digital Ad Ratings device

NIELSEN_DEVICE_NAME

string

Breaks down reporting data by device type, i.e., Computer, Mobile and other types.

dimension

Gross rating points

NIELSEN_GROSS_RATING_POINTS

float

The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency.

metric

Impressions

NIELSEN_IMPRESSIONS

long

The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.

metric

Impressions index

NIELSEN_IMPRESSIONS_INDEX

float

The relative impressions per person in the demographic compared with the impressions per person for the overall population.

metric

Nielsen In Target Audience Index

NIELSEN_IN_TARGET_AUDIENCE_INDEX

float

The relative unique audience for all in-target demographics compared with its share of the overall population.

metric

Nielsen In Tagret Average Frequency

NIELSEN_IN_TARGET_AVERAGE_FREQUENCY

float

The average number of times that a person within the target audience sees an advertisement for all in-target demographics.

metric

Nielsen In Target Gross Rating Points

NIELSEN_IN_TARGET_GROSS_RATING_POINTS

float

The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency, for all in-target demographics.

metric

In-target impressions

NIELSEN_IN_TARGET_IMPRESSIONS

long

The total number of impressions for in-target demographic tracked for Nielsen Digital Ad Ratings measurement.

metric

Nielsen In Target Impressions Index

NIELSEN_IN_TARGET_IMPRESSIONS_INDEX

float

The relative impressions per person for all in-target demographics compared with the impressions per person for the overall population.

metric

Nielsen In Target Percent Audience Reach

NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH

percentage

The unique audience reached as a percentage of the population base for all in-target demographics.

metric

Nielsen In Tagret Percent Audience Share

NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE

percentage

The share of the unique audience for all in-target demographics.

metric

In-target % impression share

NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE

percentage

The share of impressions that reached all in-target demographics.

metric

Nielsen In Target Percent Population Share

NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE

percentage

The share of the total population for all in-target demographics represented by the population base.

metric

Nielsen In Target Population Base

NIELSEN_IN_TARGET_POPULATION_BASE

float

The total population for all in-target demographics.

metric

Nielsen In Target Unique Audience

NIELSEN_IN_TARGET_UNIQUE_AUDIENCE

long

The total number of different people within all in-target demographics who were reached.

metric

% audience reach

NIELSEN_PERCENT_AUDIENCE_REACH

percentage

The unique audience reached as a percentage of the population base.

metric

% audience share

NIELSEN_PERCENT_AUDIENCE_SHARE

percentage

The share of the unique audience in the demographic.

metric

% impression share

NIELSEN_PERCENT_IMPRESSIONS_SHARE

percentage

The share of impressions that reached the target demographic.

metric

% population share

NIELSEN_PERCENT_POPULATION_SHARE

percentage

The share of the total population represented by the population base.

metric

Population base

NIELSEN_POPULATION_BASE

float

The population in the demographic.

metric

Nielsen Digital Ad Ratings restatement date

NIELSEN_RESTATEMENT_DATE

date

Data restatement date of Nielsen Digital Ad Ratings data.

dimension

Nielsen Digital Ad Ratings segment

NIELSEN_SEGMENT

string

Campaign date segment of Nielsen Digital Ad Ratings reporting.

dimension

Unique audience

NIELSEN_UNIQUE_AUDIENCE

long

The total number of different people within the selected demographic who were reached

metric

Impressions serving as fast as possible

OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS

long

The number of impressions that were set to deliver as fast as possible.

metric

Impressions that are behind schedule

OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS

long

The number of impressions that were behind schedule at the time of their delivery

metric

Control clicks

OPTIMIZATION_CONTROL_CLICKS

long

Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

metric

Control CTR

OPTIMIZATION_CONTROL_CTR

percentage

The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled.

metric

Control eCPM

OPTIMIZATION_CONTROL_ECPM

currency

Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

metric

Control impressions

OPTIMIZATION_CONTROL_IMPRESSIONS

long

The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled

metric

Control revenue

OPTIMIZATION_CONTROL_REVENUE

currency

Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

metric

Percent optimized

OPTIMIZATION_COVERAGE

percentage

The line item coverage measures how often the traffic was sent for optimization

metric

eCPM lift

OPTIMIZATION_ECPM_LIFT

percentage

Relative change in eCPM as a result of optimization.

metric

Extra clicks

OPTIMIZATION_EXTRA_CLICKS

long

Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

metric

Freed-up impressions

OPTIMIZATION_FREED_UP_IMPRESSIONS

long

Freed-up impressions as a result of optimization.

metric

Lift

OPTIMIZATION_LIFT

percentage

The percentage by which optimized CTRs are greater than the unoptimized CTRs.

metric

Non-optimized clicks

OPTIMIZATION_NON_OPTIMIZED_CLICKS

long

Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled.

metric

Non-optimized impressions

OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS

long

Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled.

metric

Impressions with no lifetime goal

OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS

long

The number of impressions that have no absolute lifetime delivery goals

metric

Impressions with no clicks recorded

OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS

long

The number of impressions that did not have any clicks recorded in the recent past.

metric

Optimized clicks

OPTIMIZATION_OPTIMIZED_CLICKS

long

Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

metric

Optimized CTR

OPTIMIZATION_OPTIMIZED_CTR

percentage

The CTR for optimized impressions for an ad for which the optimization feature has been enabled.

metric

Optimized eCPM

OPTIMIZATION_OPTIMIZED_ECPM

currency

Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled.

metric

Optimized impressions

OPTIMIZATION_OPTIMIZED_IMPRESSIONS

long

Number of optimized impressions delivered for an ad for which the optimization feature has been enabled.

metric

Optimized revenue

OPTIMIZATION_OPTIMIZED_REVENUE

currency

Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

metric

Sponsorship impressions

OPTIMIZATION_SPONSORSHIP_IMPRESSIONS

long

The number of impressions that were delivered as sponsorship items

metric

Agency

ORDER_AGENCY

long

Represents the name of Order.agencyId for Dimension.ORDER_NAME.

dimension

Agency ID

ORDER_AGENCY_ID

long

Represents Order.agencyId for Dimension.ORDER_NAME. Can be used for filtering.

dimension

Booked CPM

ORDER_BOOKED_CPM

currency

The cost of booking all the CPM ads for Dimension.ORDER_NAME.

dimension

Order Delivery Status

ORDER_DELIVERY_STATUS

string

Delivery status of the order.

dimension

Order end date

ORDER_END_DATE_TIME

date

Represents the end date (in YYYY-MM-DD format) for Dimension.ORDER_NAME. Can be used for filtering.

dimension

External order ID

ORDER_EXTERNAL_ID

long

Represents Order.externalOrderId for Dimension.ORDER_NAME.

dimension

Order ID

ORDER_ID

long

Breaks down reporting data by order.

dimension

Programmatic order

ORDER_IS_PROGRAMMATIC

string|long||currency|boolean|datetime

Represents Order.orderIsProgrammatic for Dimension.ORDER_NAME. Can be used for filtering.

dimension

Order labels

ORDER_LABELS

string

Represents Order.effectiveAppliedLabels as a comma separated list of Label.name for Dimension.ORDER_NAME.

dimension

Order Label IDs

ORDER_LABEL_IDS

long

Represents Order.effectiveAppliedLabels as a comma separated list of Label.id for Dimension.ORDER_NAME.

dimension

Order lifetime clicks

ORDER_LIFETIME_CLICKS

long

The total number of clicks delivered over the lifetime of an Dimension.ORDER_NAME.

dimension

Order lifetime impressions

ORDER_LIFETIME_IMPRESSIONS

long

The total number of impressions delivered over the lifetime of an Dimension.ORDER_NAME.

dimension

Order

ORDER_NAME

string

Breaks down reporting data by order.

dimension

Order PO number

ORDER_PO_NUMBER

string

Represents Order.poNumber for Dimension.ORDER_NAME. Can be used for filtering.

dimension

Salesperson

ORDER_SALESPERSON

string

The name and email address in the form of name(email) of the Order.salespersonId for Dimension.ORDER_NAME.

dimension

Secondary traffickers

ORDER_SECONDARY_TRAFFICKERS

string

The names and email addresses as a comma separated list of name(email) of the Order.secondaryTraffickerIds for Dimension.ORDER_NAME.

dimension

Order start date

ORDER_START_DATE_TIME

date

Represents the start date (in YYYY-MM-DD format) for Dimension.ORDER_NAME. Can be used for filtering.

dimension

Trafficker

ORDER_TRAFFICKER

string

Represents Order.effectiveAppliedLabels as a comma separated list of Label.id for Dimension.ORDER_NAME.

dimension

Order Trafficker ID

ORDER_TRAFFICKER_ID

long

Represents Order.traffickerId for Dimension.ORDER_NAME. Can be used for filtering.

dimension

Parent Ad Unit ID

PARENT_AD_UNIT_ID

long

Used to filter on all the descendants of an ad unit by AdUnit.id. Not available as a dimension to report on.

dimension

Parent Ad Unit Name

PARENT_AD_UNIT_NAME

string

Used to filter on all the descendants of an ad unit by AdUnit.name. Not available as a dimension to report on.

dimension

Gross revenue

PARTNER_FINANCE_GROSS_REVENUE

currency

Monthly gross revenue for partner finance reports.

metric

Host eCPM

PARTNER_FINANCE_HOST_ECPM

currency

Monthly host eCPM for partner finance reports.

metric

Host impressions

PARTNER_FINANCE_HOST_IMPRESSIONS

long

Monthly host impressions for partner finance reports.

metric

Host revenue

PARTNER_FINANCE_HOST_REVENUE

currency

Monthly host revenue for partner finance reports.

metric

Partner eCPM

PARTNER_FINANCE_PARTNER_ECPM

currency

Monthly partner eCPM for partner finance reports.

metric

Partner revenue

PARTNER_FINANCE_PARTNER_REVENUE

currency

Monthly partner revenue for partner finance reports.

metric

Partner Management Assignment ID

PARTNER_MANAGEMENT_ASSIGNMENT_ID

long

Breaks down reporting data by partner assignment id.

dimension

Assignment

PARTNER_MANAGEMENT_ASSIGNMENT_NAME

string

Breaks down reporting data by partner assignment name.

dimension

Gross revenue

PARTNER_MANAGEMENT_GROSS_REVENUE

currency

The gross revenue in the partner management.

metric

Host clicks

PARTNER_MANAGEMENT_HOST_CLICKS

long

The host clicks in the partner management.

metric

Host CTR

PARTNER_MANAGEMENT_HOST_CTR

percentage

The host CTR in the partner management.

metric

Host impressions

PARTNER_MANAGEMENT_HOST_IMPRESSIONS

long

The host impressions in the partner management.

metric

Partner clicks

PARTNER_MANAGEMENT_PARTNER_CLICKS

long

The partner clicks in the partner management.

metric

Partner CTR

PARTNER_MANAGEMENT_PARTNER_CTR

percentage

The partner CTR in the partner management.

metric

Partner Management Partner ID

PARTNER_MANAGEMENT_PARTNER_ID

long

Breaks down reporting data by partner Company.id.

dimension

Partner impressions

PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS

long

The partner impressions in the partner management.

metric

Partner Management Partner Label ID

PARTNER_MANAGEMENT_PARTNER_LABEL_ID

long

Breaks down reporting data by partner label Label.id.

dimension

Partner label

PARTNER_MANAGEMENT_PARTNER_LABEL_NAME

string

Breaks down reporting data by partner label. Label.name and Label.id are automatically included as columns in the report.

dimension

Partner

PARTNER_MANAGEMENT_PARTNER_NAME

string

Breaks down reporting data by partner Company.name and Company.id are automatically included as columns in the report.

dimension

Unfilled impressions

PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS

long

The unfilled impressions in the partner management.

metric

Placement ID

PLACEMENT_ID

long

Breaks down reporting data by Placement.id.

dimension

Placement

PLACEMENT_NAME

string

Breaks down reporting data by placement.

dimension

Placement Status

PLACEMENT_STATUS

string

Status of the placement.

dimension

Position in pod

POSITION_IN_POD

string

Breaks down reporting data by the position of the video ad within the pod, i.e., UNKNOWN_POSITION, POSITION_1, POSITION_2, etc.

dimension

Postal code

POSTAL_CODE

string

Breaks down reporting data by postal code.

dimension

Postal Code Criteria ID

POSTAL_CODE_CRITERIA_ID

long

Breaks down reporting data by postal code criteria ID.

dimension

Programmatic Buyer ID

PROGRAMMATIC_BUYER_ID

long

Breaks down reporting data by ProposalMarketplaceInfo.buyerAccountId.

dimension

Programmatic buyer

PROGRAMMATIC_BUYER_NAME

string

Breaks down reporting data by programmatic buyer name.

dimension

Programmatic Channel ID

PROGRAMMATIC_CHANNEL_ID

long

Breaks down reporting data by the type of transaction that occurred in Ad Exchange.

dimension

Programmatic channel

PROGRAMMATIC_CHANNEL_NAME

string

Breaks down reporting data by the type of transaction that occurred in Ad Exchange.

dimension

Region Criteria ID

REGION_CRITERIA_ID

long

Breaks down reporting data by region criteria ID.

dimension

Region

REGION_NAME

string

Breaks down reporting data by region name.

dimension

Requested ad sizes

REQUESTED_AD_SIZES

string

Breaks down reporting data by requested ad size(s). This can be a chain of sizes or a single size.

dimension

Request type

REQUEST_TYPE

string

Breaks down reporting data by request type. Can be used for filtering.

dimension

Average display time

RICH_MEDIA_AVERAGE_DISPLAY_TIME

float

The average amount of time(seconds) that each rich media ad is displayed to users.

metric

Average interaction time

RICH_MEDIA_AVERAGE_INTERACTION_TIME

float

The average amount of time(seconds) that a user interacts with a rich media ad.

metric

Backup image impressions

RICH_MEDIA_BACKUP_IMAGES

long

The total number of times a backup image is served in place of a rich media ad.

metric

Custom event - count

RICH_MEDIA_CUSTOM_EVENT_COUNT

long

The number of times a user views and interacts with a specified part of a rich media ad.

metric

Custom event - time

RICH_MEDIA_CUSTOM_EVENT_TIME

float

The amount of time (seconds) that a user interacts with a rich media ad.

metric

Total display time

RICH_MEDIA_DISPLAY_TIME

float

The amount of time(seconds) that each rich media ad is displayed to users.

metric

Average expanding time

RICH_MEDIA_EXPANDING_TIME

float

The average amount of time(seconds) that an expanding ad is viewed in an expanded state.

metric

Total expansions

RICH_MEDIA_EXPANSIONS

long

The number of times an expanding ad was expanded.

metric

Full-screen impressions

RICH_MEDIA_FULL_SCREEN_IMPRESSIONS

long

A metric that measures an impression only once when a user opens an ad in full screen mode.

metric

Total interactions

RICH_MEDIA_INTERACTION_COUNT

long

The number of times that a user interacts with a rich media ad.

metric

Interactive impressions

RICH_MEDIA_INTERACTION_IMPRESSIONS

long

The number of impressions where a user interacted with a rich media ad.

metric

Interaction rate

RICH_MEDIA_INTERACTION_RATE

percentage

The ratio of rich media ad interactions to the number of times the ad was displayed. Represented as a percentage.

metric

Interaction time

RICH_MEDIA_INTERACTION_TIME

float

The average amount of time(seconds) that a user interacts with a rich media ad.

metric

Manual closes

RICH_MEDIA_MANUAL_CLOSES

long

The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad.

metric

Complete

RICH_MEDIA_VIDEO_COMPLETES

long

The number of times a rich media video was fully played.

metric

Total video interactions

RICH_MEDIA_VIDEO_INTERACTIONS

long

The number of times a user clicked on the graphical controls of a video player.

metric

Video interaction rate

RICH_MEDIA_VIDEO_INTERACTION_RATE

percentage

The ratio of video interactions to video plays.

metric

Midpoint

RICH_MEDIA_VIDEO_MIDPOINTS

long

The number of times a rich media video was played upto midpoint.

metric

Mute

RICH_MEDIA_VIDEO_MUTES

long

The number of times a rich media video was muted.

metric

Pause

RICH_MEDIA_VIDEO_PAUSES

long

The number of times a rich media video was paused.

metric

Plays

RICH_MEDIA_VIDEO_PLAYES

long

The number of times a rich media video was played.

metric

Replays

RICH_MEDIA_VIDEO_REPLAYS

long

The number of times a rich media video was restarted.

metric

Stops

RICH_MEDIA_VIDEO_STOPS

long

The number of times a rich media video was stopped.

metric

Unmute

RICH_MEDIA_VIDEO_UNMUTES

long

The number of times a rich media video was unmuted.

metric

View rate

RICH_MEDIA_VIDEO_VIEW_RATE

percentage

The percentage of a video watched by a user.

metric

Average view time

RICH_MEDIA_VIDEO_VIEW_TIME

float

The average amount of time(seconds) that a rich media video was viewed per view.

metric

Salesperson ID

SALESPERSON_ID

long

Breaks down reporting data by salesperson User.id. Can be used to filter by User.id.

dimension

Salesperson

SALESPERSON_NAME

string

Breaks down reporting data by salesperson.

dimension

SDK mediation creative clicks

SDK_MEDIATION_CREATIVE_CLICKS

long

The number of clicks for a particular SDK mediation creative.

metric

SDK mediation creative impressions

SDK_MEDIATION_CREATIVE_IMPRESSIONS

long

The number of impressions for a particular SDK mediation creative.

metric

Available impressions

SELL_THROUGH_AVAILABLE_IMPRESSIONS

long

The number of available impressions for future sell-through reports.

metric

Forecasted impressions

SELL_THROUGH_FORECASTED_IMPRESSIONS

long

The number of forecasted impressions for future sell-through reports.

metric

Reserved impressions

SELL_THROUGH_RESERVED_IMPRESSIONS

long

The number of reserved impressions for future sell-through reports.

metric

Sell-through rate

SELL_THROUGH_SELL_THROUGH_RATE

percentage

The sell-through rate for impressions for future sell-through reports.

metric

Targeting

TARGETING

string

Breaks down reporting data by criteria predefined by Ad Manager like the operating system, browser etc.

dimension

Total Active View Average Viewable Time (seconds)

TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

float

Active View total average time in seconds that specific impressions are reported as being viewable.

metric

Total Active View eligible impressions

TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

long

Total number of impressions that were eligible to measure viewability.

metric

Total Active View measurable impressions

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

long

The total number of impressions that were sampled and measured by active view.

metric

Total Active View % measurable impressions

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

percentage

The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).

metric

Total Active View Revenue

TOTAL_ACTIVE_VIEW_REVENUE

currency

Active View total revenue.

metric

Total Active View viewable impressions

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

long

The total number of impressions viewed on the user's screen.

metric

Total Active View Viewable Impressions Rate

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

percentage

The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).

metric

Total ad requests

TOTAL_AD_REQUESTS

long

The total number of times that an ad request is sent to the ad server including dynamic allocation.

metric

Total code served count

TOTAL_CODE_SERVED_COUNT

long

The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.

metric

Total conversions

TOTAL_CONVERSIONS

long

Total number of conversions.

metric

Total advertiser sales

TOTAL_CONVERSION_REVENUE

currency

Total revenue for conversions.

metric

Total fill rate

TOTAL_FILL_RATE

float

The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation.

metric

Total Inventory Level All Revenue

TOTAL_INVENTORY_LEVEL_ALL_REVENUE

currency

The total CPM, CPC and CPD revenue generated by the ad servers including inventory-level dynamic allocation.

metric

Unfilled impressions

TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS

long

The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation.

metric

Toral Inventory Level With CPD Average eCPM

TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM

currency

Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including inventory-level dynamic allocation.

metric

Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue.

TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE

currency

The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation.

metric

Total clicks

TOTAL_LINE_ITEM_LEVEL_CLICKS

long

The total number of clicks delivered including line item-level dynamic allocation.

metric

Total CPM and CPC revenue

TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE

currency

The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation.

metric

Total CTR

TOTAL_LINE_ITEM_LEVEL_CTR

percentage

The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation.

metric

Total impressions

TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS

long

The total number of impressions delivered including line item-level dynamic allocation.

metric

Total targeted clicks

TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS

long

The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting.

metric

Total targeted impressions

TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS

long

The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.

metric

Total average eCPM

TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM

currency

Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including line item-level dynamic allocation.

metric

Total Line Item With CPD Average eCPM

TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM

currency

Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation.

metric

Capped Opportunities

TOTAL_VIDEO_CAPPED_OPPORTUNITIES

float

The total number of video capped opportunities.

metric

True Opportunities

TOTAL_VIDEO_OPPORTUNITIES

float

The total number of video opportunities.

metric

Total unique visitors

UNIQUE_REACH

long

The reach, or total number of unique visitors exposed to different advertisers, orders, line items, or ad units in your network.

metric

Average impressions/unique visitor

UNIQUE_REACH_FREQUENCY

long

The total number of impressions attributed to each unique visitor your network reached.

metric

Total reach impressions

UNIQUE_REACH_IMPRESSIONS

long

The total impressions for unique audiences.

metric

Video ad request duration

VIDEO_AD_REQUEST_DURATION

string

Breaks down reporting data by video request duration bucket name.

dimension

Video Ad Request Duration ID

VIDEO_AD_REQUEST_DURATION_ID

long

Breaks down reporting data by video request duration bucket.

dimension

Video Break Type

VIDEO_BREAK_TYPE

string

The filter to break down reporting data by video break type. Not available as a dimension to report on.

dimension

Video Break Type Name

VIDEO_BREAK_TYPE_NAME

string

The filter to break down reporting data by video break type. Can only be used with the following string values: "Unknown", "Single ad video request", "Optimized pod video request".

dimension

VAST error 100 count

VIDEO_ERRORS_VAST_ERROR_100_COUNT

long

Number of VAST video errors of type 100.

metric

VAST error 101 count

VIDEO_ERRORS_VAST_ERROR_101_COUNT

long

Number of VAST video errors of type 101.

metric

VAST error 102 count

VIDEO_ERRORS_VAST_ERROR_102_COUNT

long

Number of VAST video errors of type 102.

metric

VAST error 200 count

VIDEO_ERRORS_VAST_ERROR_200_COUNT

long

Number of VAST video errors of type 200.

metric

VAST 201 error 201 count

VIDEO_ERRORS_VAST_ERROR_201_COUNT

long

Number of VAST video errors of type 201.

metric

VAST error 202 count

VIDEO_ERRORS_VAST_ERROR_202_COUNT

long

Number of VAST video errors of type 202.

metric

VAST error 203 count

VIDEO_ERRORS_VAST_ERROR_203_COUNT

long

Number of VAST video errors of type 203.

metric

VAST error 300 count

VIDEO_ERRORS_VAST_ERROR_300_COUNT

long

Number of VAST video errors of type 300.

metric

VAST error 301 count

VIDEO_ERRORS_VAST_ERROR_301_COUNT

long

Number of VAST video errors of type 301.

metric

VAST error 302 count

VIDEO_ERRORS_VAST_ERROR_302_COUNT

long

Number of VAST video errors of type 302.

metric

VAST error 303 count

VIDEO_ERRORS_VAST_ERROR_303_COUNT

long

Number of VAST video errors of type 303.

metric

VAST error 400 count

VIDEO_ERRORS_VAST_ERROR_400_COUNT

long

Number of VAST video errors of type 400.

metric

VAST error 401 count

VIDEO_ERRORS_VAST_ERROR_401_COUNT

long

Number of VAST video errors of type 401.

metric

VAST error 402 count

VIDEO_ERRORS_VAST_ERROR_402_COUNT

long

Number of VAST video errors of type 402.

metric

VAST error 403 count

VIDEO_ERRORS_VAST_ERROR_403_COUNT

long

Number of VAST video errors of type 403.

metric

VAST error 405 count

VIDEO_ERRORS_VAST_ERROR_405_COUNT

long

Number of VAST video errors of type 405.

metric

VAST error 500 count

VIDEO_ERRORS_VAST_ERROR_500_COUNT

long

Number of VAST video errors of type 500.

metric

VAST error 501 count

VIDEO_ERRORS_VAST_ERROR_501_COUNT

long

Number of VAST video errors of type 501.

metric

VAST error 502 count

VIDEO_ERRORS_VAST_ERROR_502_COUNT

long

Number of VAST video errors of type 502.

metric

VAST error 503 count

VIDEO_ERRORS_VAST_ERROR_503_COUNT

long

Number of VAST video errors of type 503.

metric

VAST error 600 count

VIDEO_ERRORS_VAST_ERROR_600_COUNT

long

Number of VAST video errors of type 600.

metric

VAST error 601 count

VIDEO_ERRORS_VAST_ERROR_601_COUNT

long

Number of VAST video errors of type 601.

metric

VAST error 602 count

VIDEO_ERRORS_VAST_ERROR_602_COUNT

long

Number of VAST video errors of type 602.

metric

VAST error 603 count

VIDEO_ERRORS_VAST_ERROR_603_COUNT

long

Number of VAST video errors of type 603.

metric

VAST error 604 count

VIDEO_ERRORS_VAST_ERROR_604_COUNT

long

Number of VAST video errors of type 604.

metric

VAST error 900 count

VIDEO_ERRORS_VAST_ERROR_900_COUNT

long

Number of VAST video errors of type 900.

metric

VAST error 901 count

VIDEO_ERRORS_VAST_ERROR_901_COUNT

long

Number of VAST video errors of type 901.

metric

Fallback position

VIDEO_FALLBACK_POSITION

string

Breaks down reporting data by the position of the video ad within the video stream, i.e., UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown.

dimension

Average interaction rate

VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE

float

Video interaction event: The number of user interactions with a video, on average, such as pause, full screen, mute, etc.

metric

Collapse

VIDEO_INTERACTION_COLLAPSE

long

Video interaction event: The number of times a user collapses a video, either to its original size or to a different size.

metric

Expand

VIDEO_INTERACTION_EXPAND

long

Video interaction event: The number of times a user expands a video.

metric

Full screen

VIDEO_INTERACTION_FULL_SCREEN

long

Video interaction event: The number of times ad clip played in full screen mode.

metric

Mute

VIDEO_INTERACTION_MUTE

long

Video interaction event: The number of times video player was in mute state during play of ad clip.

metric

Pause

VIDEO_INTERACTION_PAUSE

long

Video interaction event: The number of times user paused ad clip.

metric

Resume

VIDEO_INTERACTION_RESUME

long

Video interaction event: The number of times the user unpaused the video ad.

metric

Rewind

VIDEO_INTERACTION_REWIND

long

Video interaction event: The number of times a user rewinds the video ad.

metric

Unmute

VIDEO_INTERACTION_UNMUTE

long

Video interaction event: The number of times video player was in mute state during play of ad clip.

metric

Video skipped

VIDEO_INTERACTION_VIDEO_SKIPS

long

Video interaction event: The number of times a skippable video is skipped.

metric

Video Metadata Key ID

VIDEO_METADATA_KEY_ID

long

Breaks down reporting data by CustomTargetingKey.id.

dimension

Metadata key

VIDEO_METADATA_KEY_NAME

string

Breaks down reporting data by custom targeting key.

dimension

Completion rate lift

VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT

percentage

The percentage by which optimized completion rate is greater than the unoptimized completion rate

metric

Control completes

VIDEO_OPTIMIZATION_CONTROL_COMPLETES

long

The number of control completes.

metric

Control completion rate

VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE

percentage

The rate of control completions.

metric

Control engaged view

VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW

long

The number of control engaged views.

metric

Control skip button shown"

VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN

long

The number of control skip buttons shown.

metric

Control starts

VIDEO_OPTIMIZATION_CONTROL_STARTS

long

The number of control starts.

metric

Control view-through rate

VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE

percentage

The control view-through rate.

metric

Optimized completes

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES

long

The number of optimized completes.

metric

Optimized completion rate

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE

percentage

The rate of optimized completions.

metric

Optimized engaged view

VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW

long

The number of optimized engaged views.

metric

Optimized skip button shown

VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN

long

The number of optimized skip buttons shown.

metric

Optimized starts

VIDEO_OPTIMIZATION_OPTIMIZED_STARTS

long

The number of optimized starts.

metric

Optimized view-through rate

VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE

percentage

The optimized view-through rate.

metric

View-through rate lift

VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT

percentage

The percentage by which optimized view-through rate is greater than the unoptimized view-through rate.

metric

Video redirect third party

VIDEO_REDIRECT_THIRD_PARTY

string

Breaks down reporting data by video redirect vendor.

dimension

VAST version

VIDEO_VAST_VERSION

string

Breaks down reporting data by vast version type name.

dimension

Auto-plays

VIDEO_VIEWERSHIP_AUTO_PLAYS

long

Number of times that the publisher specified a video ad played automatically.

metric

Average view rate

VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE

percentage

Average percentage of the video watched by users.

metric

Average view time

VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME

float

Average time(seconds) users watched the video.

metric

Click-to-plays

VIDEO_VIEWERSHIP_CLICK_TO_PLAYS

long

Number of times that the publisher specified a video ad was clicked to play.

metric

Complete

VIDEO_VIEWERSHIP_COMPLETE

long

The number of times the video played to completion.

metric

Completion rate

VIDEO_VIEWERSHIP_COMPLETION_RATE

percentage

Percentage of times the video played to the end.

metric

Engaged view

VIDEO_VIEWERSHIP_ENGAGED_VIEW

long

The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first.

metric

First quartile

VIDEO_VIEWERSHIP_FIRST_QUARTILE

long

The number of times the video played to 25% of its length.

metric

Midpoint

VIDEO_VIEWERSHIP_MIDPOINT

long

The number of times the video reached its midpoint during play.

metric

Skip button shown

VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN

long

The number of times a skip button is shown in video.

metric

Start

VIDEO_VIEWERSHIP_START

long

The number of impressions where the video was played.

metric

Third quartile

VIDEO_VIEWERSHIP_THIRD_QUARTILE

long

The number of times the video played to 75% of its length.

metric

Total error count

VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT

long

The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.

metric

Total error rate

VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE

percentage

Error rate is the percentage of video error count from (error count + total impressions).

metric

Video length

VIDEO_VIEWERSHIP_VIDEO_LENGTH

float

Duration of the video creative.

metric

View-through rate

VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE

percentage

View-through rate represented as a percentage.

metric

Vew

VIEW_THROUGH_CONVERSIONS

long

Number of view-through conversions

metric

Advertiser view-through sales

VIEW_THROUGH_REVENUE

currency

Revenue for view-through conversions.

metric

Week

WEEK

date

Weekly date range, formatted as "M/D/YY - M/D/YY".

dimension

Yield Group ID

YIELD_GROUP_ID

long

Breaks down reporting data by yield group ID.

dimension

Yield group

YIELD_GROUP_NAME

string

Breaks down reporting data by yield group name.

dimension

Yield partner

YIELD_PARTNER

string

Breaks down reporting data by yield partner.

dimension

Yield partner tag

YIELD_PARTNER_TAG

string

Breaks down reporting data by the tag of a yield partner in a yield group.

dimension

ADX Report Currency

adxReportCurrency

string

The currency for Ad Exchange revenue metrics.

metric

CMS Metadata Key IDs

cmsMetadataKeyIds

long

The list of content CMS metadata key IDs being requested in this report.

dimension

Custom Dimention IDs

customDimensionKeyIds

long

The list of custom dimension custom targeting key IDs being requested in this report.

dimension

Custom Field IDs

customFieldIds

long

The list of CustomField.id being requested in this report.

dimension

Date Range Type

dateRangeType

DateRangeType

The period of time for which the reporting data is being generated. In order to define custom time periods, set this to DateRangeType.CUSTOM_DATE. If set to DateRangeType.CUSTOM_DATE, then ReportQuery.startDate and ReportQuery.endDate will be used.

dimension

End Date

endDate

date

The end date upto which the reporting information is gathered. The ReportQuery#dateRangeType field must be set to DateRangeType.CUSTOM_DATE in order to use this.

dimension

Start Date

startDate

date

The start date from which the reporting information is gathered. The ReportQuery#dateRangeType field must be set to DateRangeType.CUSTOM_DATE in order to use this.

dimension

Statement

statement

statement

Specifies a filter to use for reporting on data.

dimension

Time Zone Type

timeZoneType

TimeZoneType

Gets the TimeZoneType for this report, which determines the time zone used for the report's date range. Defaults to TimeZoneType.PUBLISHER.

string