Guide to Data Blending: Combining Data in Adriel

A Step-by-Step Manual for Combining Data from Diverse Sources

Discover how to incorporate non-standard marketing data into Adriel. This article outlines step-by-step instructions for utilizing various mapping options including Google Spreadsheets, CSV files, and external databases.

Step 1: Date Settings

  1. Select Data Source: Choose the data source you want to blend from the available options.
  2. Select Date Dimension

    • Choose a date dimension from your data source.
    • The system will automatically detect the date format.
      • If the format is not supported, input the format manually.
      • If this section is not visible, proceed to the next step.

💡 Note: With No Date Dimension

If you opt out of selecting a date dimension, the data from this source will not be filtered by date breakdown, regardless of the date range selected in your view or widget.

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Step 2: Aggregation Method

  1. Choose Aggregation Method:
    • Left Join: Combines your marketing data with additional data where all matching conditions are met. Excludes data that doesn't meet the conditions.
    • Full Join: Combines your marketing data with additional data, including all data even if some conditions are not met.

For detailed examples and explanations, refer to the FAQs.

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Step 3: Breakdown Mappings

  1. Create Mapping Rules for Breakdowns:
  • Select a widget breakdown (e.g., channel, ad account) from the list (highlighted in red).
  • For each widget breakdown, define a set of rules that map:
    • Destination Breakdown: A marketing property (highlighted in blue).
    • Source Breakdown: A corresponding field from the data source that you want to blend.
  • The data will only be aggregated if all conditions are met.

💡 Note: Multiple conditions can be set for architecture-type breakdowns (e.g., channel, campaign). Other breakdowns support only one condition.

2. Select Total Mapping
  • This mapping is used for date breakdowns (e.g., daily, weekly, monthly) and as a default when no specific mapping is set.
  • You can choose a previously created mapping or select "No grouping" for all data.
  • ✅ Recommendation: Choose the highest level mapping (e.g., ad account) for your total mapping.

Step 4: Metrics Mappings

  1. Map Metrics:
  • Summing Metrics: Combine metrics from marketing data and blended data sources. For example, summing Ad Spend from both sources.

💡 Note: If breakdowns or metrics names change in your data source, update the blend data settings manually.

Pro Tip: To enable data filtering on specific breakdowns, if already mapped under conditions, no need to map again.

 

Step 5: Use Your Blended Data Source

  1. Save Settings:
    • Click "Save" to confirm your settings.
    • Your data source is now blended and can be used in all widgets alongside your marketing data sources.

 

Congratulations! You have successfully blended your non-standard marketing data with Adriel. For advanced data blending techniques and examples, please refer to the next guide: Blend data: FAQs.