How to connect Outbrain Ads to Adriel

Detailed instructions to help you set up the data source for Outbrain Ads

Lastly modified on: Fri, 25th Oct, 2024 at 16:26 PM

Prerequisites

• Outbrain account
• API access grant
  • If you don't have one, please send a request to Outbrain using this application form.

Instructions

Connecting Outbrain to Adriel

1. Move to Adriel’s Connections page.
2. Type “Outbrain Ads” into the search bar.
3. Fill in “User Name” and “Password” and click “Submit” to proceed.
   1. These credentials are used only for API calls to fetch data. 
      Refer to Outbrain's official documentation below.
      
      
      
4. Select "Marketer" from the drop-down list. Multi-selection is available.
5. Click the “Submit” button below to complete the data connection.

c.f. Difference between "Outbrain Ads" and "Outbrain Custom"

Outbrain Ads connector is more eligible when fetching Ads data and combining it with other marketing channel data.

Outbrain Ads

• Dimension
  • Ad Account
  • Campaign
• Metric
  • Impressions (Basic Metric)
  • Budget (Basic Metric)
  • Channel (Basic Metric)
  • Ad Spend (Basic Metric)
  • Link clicks (Basic Metric)
  • Status (Basic Metric)
  • Total Conversions
  • Conversions
  • View conversions
  • ECPC
  • CTR
  • CVR
  • View conversion rate
  • CPA
  • Total CPA
  • Total sum value
  • Sum value
  • View sum value
  • Total average value
  • Average value
  • View average value
  • Total ROAS
  • ROAS

Outbrain Custom

• Dimension
  
  • Campaign
  • Publisher
  • Platform
  • Section
  • Geo
    • country
    • region
    • dma
    • subregion
• Metric
  • Link clicks
  • Total Conversions
  • Conversions
  • View conversions
  • Ad spend
  • ECPC
  • CTR
  • CVR
  • View conversion rate
  • CPA
  • Total CPA
  • Total sum value
  • Sum value
  • View sum value
  • Total average value
  • Average value
  • View average value
  • Total ROAS
  • ROAS