How to connect Simpli.fi to Adriel

Lastly modified on: Thr, 7th May, 2026 at 04:06 PM

Simpli.fi Account with Admin access
App Key
- Contact the Simpli.fi Client Success Team for Application Key generation. This cannot be found in the UI. (Expectation: 36-character long key)
User Key (User API Key)
- First, log in to https://app.simpli.fi/users/
- Second, either
  - Click on your "User" > "API Key"
  - or Click on "Admin" > "User Settings" > "API Key"

- Third, retrieve the User "API Key" by
  - Click "Generate" for a User API Key when the key does not exist
  - or click "Regenerate" a Key to create a new one
Organization ID
- First, log in to Simpli.fi
- Second, click "Admin" >"Organizations"
- Third, on the top right corner, copy the Top-level Organization's "Organization ID" number. Top-level means the highest-level organization that contains the organizations you would like to connect to Adriel.

Move to Adriel's Connections page.
Type “Simpli.fi” into the search bar.
Fill in the 3 Required Fields retrieved at the Prerequisite step and click "Submit".
1. App Key
2. User Key (User API Key)
3. Organization ID
Fill in the 3 Required Fields and 2 Optional Fields and click "Submit".
1. Name: Any readable/identifiable name is sufficient. This is to distinguish each data source.
2. Report Type: Select the type from the dropdown list. Custom Reports and Campaign Stats are supported.
3. Detailed Report Type: Select one type from the dropdown list.
  1. ex. Account Conversion by Ad
4. (Optional) Filter Column: Input one table to filter by column.
5. (Optional) Filter Value: Input one value to filter. Ensure accurate capitalization for optimal results.
Click “Submit” to proceed.
If multiple report types or detailed report types are wanted, please repeat from Step 4 as one detailed report type corresponds to one data source.

It can take up to one working day for your data to arrive.

Detailed instructions to help you set up the data source for Simpli.fi