StackAdapt

The table below gives information about all the data fields that you can import from StackAdapt.

 

Field API name

Data Type

Description

Use in Adriel

advertiser_id

string

Advertiser ID.

dimension

advertiser_name

string

The name of the advertiser.

dimension

atos

long

Advantage/TASA Open Standard (reading management software offered jointly by Advantage Learning Systems and Touchstone Applied Science Associates)

metric

campaign

string

The name of the campaign.

dimension

campaign_type

string

The type of the campaign.

dimension

click

long

The number of clicks.

metric

click_url

string

URL of the click.

dimension

conv

long

Number of conversions.

metric

cost

float

Total amount of costs.

metric

ctr

float

Number of clicks devided by impressions.

metric

cvr

long

Cost Value Reconciliations (CVR) are carried out in order to monitor and measure expenditures against budgets on construction projects.

metric

date

date

Date.

dimension

ecpa

long

eCPA is effective cost per action.

metric

ecpc

float

eCPC is effective cost per click.

metric

ecpe

long

eCPE is effective cost per engagement.

metric

ecpm

float

eCPM is effective cost per thousand advertising impressions.

metric

ecpv

long

eCPV is effective cost per view.

metric

heading

string

Something that forms or serves as a head.

dimension

imp

long

The number of impressions.

metric

line_item_id

long

The id of the line item.

metric

line_item_name

string

The name of the line item.

dimension

nativead

string

Native ad model.

dimension

page_time

long

Time spent on one page.

metric

tagline

string

Tags.

dimension

time_segment

string

Can be hourly/daily/total.

dimension

If you require help with this topic, please contact Adriel Support using the chat box.