The table below gives information about all the data fields that you can import from StackAdapt.
|
Field API name |
Data Type |
Description |
Use in Adriel |
|---|---|---|---|
|
advertiser_id |
string |
Advertiser ID. |
dimension |
|
advertiser_name |
string |
The name of the advertiser. |
dimension |
|
atos |
long |
Advantage/TASA Open Standard (reading management software offered jointly by Advantage Learning Systems and Touchstone Applied Science Associates) |
metric |
|
campaign |
string |
The name of the campaign. |
dimension |
|
campaign_type |
string |
The type of the campaign. |
dimension |
|
click |
long |
The number of clicks. |
metric |
|
click_url |
string |
URL of the click. |
dimension |
|
conv |
long |
Number of conversions. |
metric |
|
cost |
float |
Total amount of costs. |
metric |
|
ctr |
float |
Number of clicks devided by impressions. |
metric |
|
cvr |
long |
Cost Value Reconciliations (CVR) are carried out in order to monitor and measure expenditures against budgets on construction projects. |
metric |
|
date |
date |
Date. |
dimension |
|
ecpa |
long |
eCPA is effective cost per action. |
metric |
|
ecpc |
float |
eCPC is effective cost per click. |
metric |
|
ecpe |
long |
eCPE is effective cost per engagement. |
metric |
|
ecpm |
float |
eCPM is effective cost per thousand advertising impressions. |
metric |
|
ecpv |
long |
eCPV is effective cost per view. |
metric |
|
heading |
string |
Something that forms or serves as a head. |
dimension |
|
imp |
long |
The number of impressions. |
metric |
|
line_item_id |
long |
The id of the line item. |
metric |
|
line_item_name |
string |
The name of the line item. |
dimension |
|
nativead |
string |
Native ad model. |
dimension |
|
page_time |
long |
Time spent on one page. |
metric |
|
tagline |
string |
Tags. |
dimension |
|
time_segment |
string |
Can be hourly/daily/total. |
dimension |