Naming Conventions for smarter Ad Management

A well-structured naming convention is essential for managing ad campaigns effectively and leveraging Adriel’s Custom Breakdown feature.

How a Strong naming convention helps

With a consistent naming system, you can quickly analyze performance, compare campaigns, and optimize your marketing efforts without manual filtering.

By applying a standardized format across Campaigns, Ad Sets, and Ads, you can:

Easily track and filter performance data.
Minimize errors and miscommunication within teams.
Gain deeper insights using Adriel’s custom breakdown feature.

Adriel’s Recommended Naming Structure

We recommend a naming format that includes key details such as:

Element	Purpose	Example
Year_Month	Identifies when the campaign launched.	`2025_01`
Objective	Defines the campaign goal. (e.g., Awareness, Clicks, Conversions)	`View`
Target Audience	Specifies the demographic focus (e.g., Age, Gender, Interest).	`2040_all`
Period	Indicates the campaign duration.	`0801_0830`

Example Campaign Name Format:

2025_01_View_2040_all_0801_0830

Multiple ways of structuring Campaign, Ad set, Ad name:

1. Campaign Name : Helps in filtering and analyzing different campaign goals easily.

Format:  {Year}_{Month}_{Objective}_{Unique ID}_{Audience}_{Period}

2. Ad Set Name : Differentiates ad sets by platform, placement, and audience.

Format: {Platform}_{Placement}_{Audience}_{Creative Type}

Example: Meta_Stories_2040_men_Video

3. Ad Name : Ensures clarity when A/B testing different creatives.

Format: {Creative Version}_{Key Message}_{CTA}

Example: V1_Sale50_ApplyNow

Seamless custom breakdown with Adriel

With a structured naming convention, you can:

Have more control over custom metrics
Have a greater flexibility and smarter reporting tailored to your needs
Set more accurate filtering & calculations of Ad channel

By implementing these best practices, you’ll gain better control over your ad data and streamline decision-making in Adriel.

Important Tip

When modifying campaign names, it's essential to make the changes directly in the original ad channel (e.g., Meta, Google Ads). This ensures that your updates are accurately reflected and synced with the Adriel.